Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 87

Gen Z Millennials Shoppers Price 87

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

illumin

MAY 16, 2024

One theory the study proposes for this is a generational shift and the prominence of “cancel culture” online. They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. This gives brands a name value beyond their product offering.

Gen Z 52

Gen Z Millennials Entertainment Advertising 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 105

Gen Z Millennials Entertainment Digital Marketing 105

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

FEBRUARY 22, 2023

What this tells me is that video production quality will be a focus. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. About 60% of TikTok users in the U.S.

Gen Z 121

Gen Z Millennials User-Generated Marketing 121

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Fantastic Furniture .

Gen Z 111

Gen Z Transform Retail Entertainment 111

Sprout Social

NOVEMBER 12, 2023

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Branding 107

Branding Fashion Gen Z Entertainment 107

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. You don’t have to be an entertainment company to use animation.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. If your brand isn’t already getting social, you’re missing out.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. Reasons for listening to podcasts range from entertainment, staying updated, and learning something new.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Instead of just fronting ads, influencers can now tag products in their own posts, enabling invested audiences to discover, and soon, to check out in-app.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. What can the best TikTok captions do?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Transform Gen Z 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Product reviews. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Neil Patel

DECEMBER 29, 2020

Memes Entertain Your Audience. Users are most engaged on social media when they’re entertained. You can make memes that simply entertain and relate somehow to your audience. Although many of their memes tie to their brand, they’re not afraid to throw in a funny meme just to keep their audience entertained.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

FEBRUARY 16, 2023

For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X. LinkedIn Despite only roughly 10% of marketers rating LinkedIn as their top channel for ROI, LinkedIn is an incredibly effective channel for lead generation and nurturing.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Sprout Social

MAY 26, 2022

74% of users say the app inspired them to discover more about a product or brand. Especially for product-based brands, TikTok Shopping features can be a great way to expose your audience to your goods, whether directly in your videos or on your profile’s product showcase tab. TikTok boasted 1.2 billion by the end of 2022.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hubspot Marketing

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. More User-Generated Content (UGC). Consumers generally love UGC. It can be as simple as that.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 140 million US users.

Customer 114

Customer Gen Z User-Generated Health 114

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145