Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 140

Gen Z Millennials User-Generated Entertainment 140

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 116

Gen Z Branding Millennials Transform 116

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. Most TikTok users are Gen Z, making up 44.7%

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. In the video below, she reviews products sent from Makeup by Mario.

Gen Z 109

Gen Z Influencer Marketing PR User-Generated 109

Hubspot Marketing

MAY 1, 2023

Two in three Facebook users are on it to keep up with friends and family, 43% use it to share pictures and videos, and 26% go to Facebook simply for entertainment. YouTube users seek out entertainment, education, and inspirational content. About one in five YouTubers use the app to keep up with brands and products.

Gen Z 117

Gen Z Entertainment Education Social Media Marketing 117

Martech

DECEMBER 29, 2022

We can expect household entertainment names to continue launching streaming platforms as they aim to increase their subscriber base, stay relevant, and offer lower price points,” said Laura Connell, consumer trends manager for audience research company GWI. “As More brands will address Gen Z as co-creators. Get MarTech!

Gen Z 113

Gen Z Advertising Advertisers Transform 113

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials also prefer messaging created with the simple purpose of entertaining them.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials also prefer messaging created with the simple purpose of entertaining them. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it.

SEO 111

SEO Gen Z User-Generated Entertainment 111

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Branding 103

Branding Gen Z Fashion Food 103

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Martech

MARCH 30, 2023

I bet there was give-and-take, great insights and maybe even some entertaining moments. Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours. Decision criteria : These are the reasons they decided to buy or the value they saw in the product or service features.

Gen Z 129

Gen Z Marketing Marketers User-Generated 129

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 100

Gen Z Millennials Entertainment Digital Marketing 100

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Quality content becomes more valuable when people talk about your products, services and brands on social media, and when these conversations and feedback appear in social media search. Search engine results generally provide information. spend ~5 hours per week on Instagram.

Gen Z 127

Gen Z Fashion Food Entertainment 127

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric. You don’t have to be an entertainment company to use animation.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Fantastic Furniture .

Gen Z 114

Gen Z Transform Retail Entertainment 114

Hubspot Marketing

FEBRUARY 6, 2024

A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. Olasimbo says the task was simply to go out and create a fun video without a script or production plan, which is what HubSpot host Medina did. “It You don't need a big budget production. And believe me, trust goes a long way.

Gen Z 99

Gen Z Entertainment Education Social Media Marketing 99

Sprout Social

NOVEMBER 12, 2023

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Branding 113

Branding Fashion Gen Z Entertainment 113

Girl Power Marketing

AUGUST 24, 2023

While women undoubtedly have a significant presence in influencer marketing overall, it’s essential to research and identify specific “momfluencers” for parenting and children’s products or consider beauty influencers if your brand competes in that category. The primary reason for this is authenticity.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Once a board is created, other users can also follow it.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

DECEMBER 26, 2023

In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Rock Content

OCTOBER 20, 2023

Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers. The first influencers, until then mere unknowns, emerged on blogs and vlogs, with authentic and entertaining content that engaged an audience.

Influencer Marketing 76

Influencer Marketing Gen Z Marketing Marketers 76

Hubspot Marketing

OCTOBER 17, 2022

The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. The ad uses a Gen Z narrator to appeal to a similar demographic. The audience is getting value by seeing the product "in action" and learning a few tips from the narrator. Second, the delivery. Back to You.

Gen Z 109

Gen Z Entertainment User-Generated Energy 109

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Get creative with TikTok.

Gen Z 135

Gen Z Entertainment Branding Analytics 135

Spiralytics

FEBRUARY 26, 2023

Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. You can make money on TikTok through brand partnerships, selling your products or services, collaborating with other creators, and collecting tips or donations from viewers. Can You Earn Money on TikTok?

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. The Takeaway Fun, creative, and relatable video marketing efforts generally perform better on TikTok than overproduced or formal videos. So you don’t need an enormous budget to get started.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Buffer Marketing

DECEMBER 19, 2023

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Gen Z 111

Gen Z Entertainment Education Branding 111

Hubspot Marketing

MARCH 5, 2021

A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that Shorts is expected to be released in the U.S. People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". billion cumulative daily views.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Sprout Social

MARCH 31, 2022

Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. Hype up announcements (product launches and drops, for example).

Gen Z 124

Gen Z Entertainment Law Fashion 124