Rock Content

OCTOBER 12, 2023

It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age. This includes contracting businesses. Here’s how to make sure it’s on point.

Social Media Marketing 79

Social Media Marketing Copywriting User-Generated Marketing 79

Martech

MAY 6, 2022

By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns. Twitch is an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more.

Social Media Marketing 115

Social Media Marketing Non-Profit User-Generated Transform 115

Sprout Social

OCTOBER 21, 2020

Museum visits are mostly on-hold, live entertainment (e.g. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. Interactive entertainment from the comfort of your couch. It was social media entertainment gold. New normal?

Entertainment 114

Entertainment Customer Non-Profit Transform 114

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. For many social marketers, 2020 was filled with burnout and stress.

Social Media Marketing 137

Social Media Marketing Marketing Marketers Copywriting 137

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 126

Social Media Marketing Key Performance Indicator Marketing Marketers 126

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 110

Social Media Marketing Entertainment Transform Marketing 110

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 105

Social Media Marketing Communications Entertainment Marketing 105

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Martech

OCTOBER 30, 2023

Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

Entertainment 110

Entertainment Social Media Marketing Fashion User-Generated 110

Martech

FEBRUARY 13, 2024

Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year. Super Bowl-related social media activity more than doubled year-over-year, according to social listening platform Sprinklr. Image: Sprinklr.

Transform 135

Transform Entertainment Social Media Marketing Marketing 135

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Another trend in the pipeline is the rise of audio formats on social media. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

MAY 1, 2023

Two in three Facebook users are on it to keep up with friends and family, 43% use it to share pictures and videos, and 26% go to Facebook simply for entertainment. YouTube users seek out entertainment, education, and inspirational content. YouTube is the second most popular social media platform, used by 57% of U.S.

Gen Z 112

Gen Z Entertainment Education Social Media Marketing 112

Jeff Bullas

DECEMBER 2, 2022

Scott Galloway is a professor at New York University and writes with a sense of humor that is both insightful, entertaining and informative. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. 1: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Aspiration Marketing

APRIL 6, 2023

They offer an opportunity to educate, inform and entertain your audience, all while increasing your visibility and building your reputation. Webinars have become incredibly popular for businesses to engage with potential customers, promote their brands, and showcase their expertise.

Entertainment 218

Entertainment Education Promotion Branding 218

Hootsuite

SEPTEMBER 25, 2023

If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help. If you’re calculating the engagement rate of a specific social media marketing campaign, only include the details of the posts that were part of the campaign.

Real Estate 125

Real Estate Food Analytics Entertainment 125

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 87

Gen Z User-Generated Entertainment Millennials 87

Martech

AUGUST 2, 2023

. “Maybe they don’t get 50% market share; maybe it’s 10% and that’s still enough to create impact and engagment.” Here’s your audience — now figure out how to entertain them.” “Really across any rights-holder or media entity,” said SponsorUnited’s Lynch.

Entertainment 98

Entertainment User-Generated Social Media Marketing CMO 98

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Social media and other sources have offered an inexpensive way for SMEs to reach a much wider audience. Social Media Marketing.

Transform 80

Transform eCommerce Retail Entertainment 80

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 127

Social Media Marketing Entertainment Analytics Industry Insights 127

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? But what about businesses — what do they think about social commerce? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 106

Gen Z Inbound Marketing User-Generated Entertainment 106

Hubspot Marketing

APRIL 3, 2023

In the past three months, 41% of social media users have shared that they feel comfortable purchasing on social media platforms. More than ever, social media marketers are more likely to impact consumer behavior by sharing content that builds interest and trust through these channels.

Shoppers 133

Shoppers User-Generated Entertainment Social Media Marketing 133

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Influencer Marketing Management 52

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. Yet, her video was still entertaining and kept me and Olasimbo hooked. Plus, who doesn’t love bubble tea?"

Gen Z 95

Gen Z Entertainment Education Social Media Marketing 95

Calvyn Lee Blog

JANUARY 28, 2024

Ways to increase karma include: Sharing interesting, helpful, or entertaining posts and content Commenting with useful, relevant information Thoughtfully engaging in discussions Upvoting other redditors’ quality posts and comments Having higher karma unlocks access to larger subreddits with more potential customers.

Promotion 242

Promotion Entertainment SEO Education 242

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

Price 110

Price Entertainment Social Media Marketing SEO 110

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Martech

JANUARY 3, 2024

The reasons why consumers might be turned off to social media are obvious, but they aren’t new. Yet, X saw the grand exit of big tech and entertainment brands last year. Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically.

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Sprout Social

APRIL 24, 2023

It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves). The audience demands entertainment and intimacy in exchange for their attention.

Influencer Marketing 123

Influencer Marketing Shipping Entertainment Social Media Marketing 123

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Create engaging content that highlights products. On TikTok, content is royalty.

Shipping 77

Shipping Logistics User-Generated Social Media Marketing 77