Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65

Gen Z Transform Fashion Food 65

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

Traackr

JUNE 24, 2025

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Creators are transforming major tournaments into cultural events. Gap’s Spring 2025 collaboration with Malbon Golf reimagined classic prep for a Gen Z audience and wrapped the launch in a creator-led invitational.

Gen Z 52

Gen Z Branding Fashion Food 52

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

SocialPilot

JUNE 26, 2025

Marketers and creators should use Reels to: Show product benefits or transformations Share tips and mini tutorials Highlight behind-the-scenes moments Tap into trending audio or formats In our experience, Reels are also great for lower-funnel retargeting when paired with product demos or customer testimonials. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Hubspot Marketing

MAY 28, 2025

TikTok and Instagram have evolved from platforms for dancing and sharing stylish photos to transforming the way people shop. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. And live-streamed videos take third place.

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

SocialPilot

FEBRUARY 12, 2025

By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships. ” Copy You Can Write Generic: “ New updates coming soon! “ Better: “ Elon just changed the X algorithm again. Heres how your brand can adapt.

Copywriting 51

Copywriting Transform User-Generated Gen Z 51

SocialPilot

APRIL 20, 2025

Whether its watch this transformation or look at me now, the vibe is all heat, no chill. The tracks atmospheric vibe and vulnerable lyrics made it perfect for Reels that go beyond surface-levelwhether its romantic clips, transformation stories, or dreamy vlogs. Because its bold, nostalgic, and loaded with Gen Z-throwback feels.

Energy 103

Energy Fashion Transform Branding 103

SocialPilot

JUNE 18, 2025

They know their Gen Z audience isn’t looking for lectures—they’re looking to laugh, connect, and feel seen. Their TikTok and Reels feature quick, emotional pet transformations—showcasing how their product improves dogs’ lives. Their branding extends from their website to TikTok and Instagram, creating immediate familiarity.

Gen Z 52

Gen Z User-Generated Promotion Education 52

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 133

Gen Z Millennials Branding Transform 133

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.

Gen Z 110

Gen Z Transform Entertainment Millennials 110

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 124

Gen Z Transform Retail Entertainment 124

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. Aside from using the platform for friend-to-friend communication, users can also take advantage of more entertaining features. QZone, a social media site and app, launched in 2005.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles.

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles.

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Businesses Grow

OCTOBER 10, 2022

Part of the momentum for this career choice comes from a hype-drenched belief that Web3 technologies like creator coin economies and NFTs provide a transformational economic change for creators. The majority of content creators are Gen Z or millennials.

Gen Z 134

Gen Z Transform Millennials Entertainment 134

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment.

Gen Z 126

Gen Z Transform Entertainment Customer Journey 126

Martech

JANUARY 10, 2022

There are indications in the survey results that consumers are looking for relaxation, entertainment and an escape from reality, whether through social or traditional media. 77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans.

Gen Z 111

Gen Z Entertainment Management Transform 111

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Moreover, 47.4% Create a TikTok challenge.

Entertainment 144

Entertainment User-Generated Gen Z Promotion 144

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. This gradually shifted to brands posting entertaining and educational content on their social platforms as more and more people stayed home. million messages throughout the month.

Branding 138

Branding Transform Gen Z Entertainment 138

Rock Content

JANUARY 18, 2021

The strategy can be applied in the different phases of the consumer’s journey , from attraction to the transformation into a brand advocate. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Visual Search. Google has already embraced the idea.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

JUNE 5, 2023

You’ll use a pretty different tone depending on whether your audience is made up of Gen Z Canadian boys or Japanese grandmas. Entertain, educate, inspire, and then caaaasually slip in that donation request on your next scheduled post. By donating today, you’ll be part of something meaningful and transformative.

Transform 121

Transform Gen Z Food User-Generated 121

Content Marketing Institute

NOVEMBER 19, 2018

With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have been transformed from isolated youth activities into powerful and participatory online events. Click To Tweet.

Branding 91

Branding Entertainment Gen Z Transform 91

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health User-Generated 52

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. These wearable devices offer a range of opportunities from gaming and entertainment to virtual workspaces. The metaverse as a muse.

Branding 133

Branding Fashion Gen Z User-Generated 133

Sprout Social

NOVEMBER 28, 2022

They’re entertained, you rack up engagement—it’s a win-win. With the tap of a finger, your audience transforms your before into an after image, like magic. AR is extremely popular with the younger generation. According to Snapchat, 92% of Gen Z want to use AR for more immersive shopping experiences.

Branding 139

Branding Gen Z User-Generated Promotion 139

CXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. A quarter of all users fall into the millennial and Gen X demographics. TikTok is an entertainment platform. billion views.

Customer 85

Customer Gen Z User-Generated Entertainment 85

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. You don’t have to be an entertainment company to use animation. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. million Content: It’s not a Filipino TikTok influencer list without Vice Ganda—arguably the most iconic comedian and entertainer of her generation.

Gen Z 98

Gen Z Food Transform Education 98

Econsultancy

JANUARY 24, 2022

In order to enhance loyalty, luxury brands also have the ability to add on additional perks for NFT owners, transforming the collectible into its own form of brand membership, and essentially turning NFT owners into brand ambassadors.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Gen Z Transform 52

Sachs Marketing Group

MARCH 17, 2023

Transform your brand’s online presence, captivate your audience, and drive results like never before. Understanding your target audience and their preferences enable you to craft stories that entertain, inform, and inspire. So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111