Remove Entertainment Remove Gen Z Remove User-Generated
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How Gen Z uses social media and what that means for brands

Sprout Social

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.

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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” Skinny jeans. The Valencia filter.

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25 Instagram Statistics You Need to Know in 2025

Buffer Marketing

In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨  platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. India, the U.S.,

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

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