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They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?
However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.
They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.
We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as GenZ sauntered into the limelight. We built the culture GenZ now thrives in.” Skinny jeans. The Valencia filter.
In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨ platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. India, the U.S.,
According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of GenZ and 74% of Millennials).
Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5
million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.
The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Marketers should think about how deeply they engage sports fans to generate these customer insights. In the U.S.,
These days, its a one-stop shop for everything from entertainment to how-to videos. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok.
Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.
In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends. Snapchat statistics on user demographics Snapchat users are a distinctive group. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok.
TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into GenZ audiences and leverage short-form video. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers.
Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for GenZ. They also understand their audience.
The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions.
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!
Like QVC for GenZ, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.
TikTok users can customize their ads a lot , including whether they want to use branded content or usergenerated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. 56 percent of TikTok users in the U.S. TikTok thrives on entertaining, short-form, and creative content.
Social media is no longer just a place to connect with friends or scroll for entertainment. Real-time demos and entertaining shoppable content are blurring the lines between entertainment and retail. GenZ is setting the pace for how social commerce evolves. This generation isn’t swayed by traditional advertising.
What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.
In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1
Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. 44% of GenZ consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn.
For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. Facebook user base: Facebook boasts 38.3
. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.
billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4
Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? One study found that excessive and irrelevant brand posts caused users to tune the brand out. Social media fatigue causes users to feel more nervous or stressed about what people think about them online.
Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from GenZ to Millennials and increasingly, Gen X. For You Page (FYP): TikTok’s algorithm-powered homepage, curated for each user. This is your guide to building one. Lead with the hook.
Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. From GenZ to Baby Boomers, the platform has something for everyone. Always ask yourself, "Would my target audience find this valuable or entertaining?"
Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.
Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.
Understanding how to leverage them based on user intent, funnel stage, and campaign goals is the difference between mediocre performance and full-funnel efficiency. But it doesn’t generate demand. Want GenZ? Launch a new product on Instagram, then retarget interested users via branded search. TikTok and Snapchat.
billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24
Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. GenZ and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.
In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. And with over 5.24
In fact, 48% of GenZ consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. And with over 5.24
Some common types of ecommerce videos include: Explainer videos Shoppable videos Product demos How-to videos Unboxing videos Product comparison videos User-made videos and testimonials Live selling videos Video Marketing in Social Commerce The following numbers are staggering. Real users sharing results. Of course not. How-to Videos.
Craft High-Impact Copy That Grabs Attention Hook Your Audience With Scroll-Stopping Headlines & First Lines Your first line determines whether users keep reading or scroll past. ” Copy You Can Write Generic: “ New updates coming soon! “ Better: “ Elon just changed the X algorithm again. Why Should You Care?
billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. 48% of GenZ and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Thats because customers find user-generated content 2.4x
According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of GenZ now have Instagram profiles. Instagram popularity in the UK isnt limited to GenZ; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.
Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Appeals to Younger Audiences Millennials and GenZ live and inhale memes. A B2B SaaS company cant rely on GenZ TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes.
And here’s what makes it trickier: the average user actively visits 6.7 users shop on social platforms weekly—turning feeds into storefronts. But if there’s no unified identity, users won’t stick. What Makes Users Hit “Follow” Instantly? Most users decide in under 3 seconds whether your brand is worth their time.
It’s painfully obvious when a B2B SaaS brand shoehorns itself into a GenZ meme format meant for fashion or pop culture. Great trendjacking does more than entertain. If the post sparked DMs, follow-up content ideas, or user-generated content (UGC), that’s a sign your audience is invested.
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