Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. Mega-influencers and celebrities with over 5 million followers make up less than 1% of all influencers. Others have been more organized, like Macy’s Style Crew , which shares employees’ modeling store products.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. In the video below, she reviews products sent from Makeup by Mario.

Gen Z 108

Gen Z Influencer Marketing PR User-Generated 108

Martech

FEBRUARY 27, 2024

This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.

Branding 117

Branding Law Influencer Marketing Entertainment 117

Sprout Social

APRIL 24, 2023

Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing.

Influencer Marketing 124

Influencer Marketing Shipping Entertainment Social Media Marketing 124

Sprout Social

NOVEMBER 12, 2023

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Branding 113

Branding Fashion Gen Z Entertainment 113

Calvyn Lee Blog

JANUARY 28, 2023

Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers. Sony Pictures already saw great success in using the platform to market Spider-Man: No Way Home, according to a report in Deadline.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Other choices include entertaining or funny stories, sports, fashion and beauty.

Branding 103

Branding Gen Z Fashion Food 103

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Gen Z 116

Gen Z Branding Millennials Transform 116

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 84

Transform Entertainment Marketing Marketers 84

Hubspot Marketing

MAY 16, 2023

The strike has also delayed production for many scripted shows. Beyond production, this strike could have a major impact on the TV industry’s bottom line. In 1988, members of the WGA went on strike for 153 days due to disagreements with the AMPTP over residual payments, creative rights, and production cost cuts.

Advertising 98

Advertising Advertisers Entertainment Marketing 98

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. This post digs into the top YouTube influencers of all shapes and sizes and why they’re notable. Published on 1.

Transform 107

Transform Influencer Marketing Education Entertainment 107

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The Rise of On-Demand Entertainment. Instant access to entertainment on the go is something that modern consumers have come to expect.

Transform 82

Transform eCommerce Retail Entertainment 82

Hubspot Marketing

SEPTEMBER 16, 2022

Audio chatrooms have become popular in recent years, however, there are still pros and cons to consider before deciding to leverage platforms like Twitter Spaces and Clubhouse in your marketing campaign. During the survey we found that 43% of Gen Zers discover new products most often via platforms like Clubhouse and Twitter Spaces.

Gen Z 113

Gen Z Influencer Marketing Entertainment Marketing 113

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Buffer Marketing

FEBRUARY 14, 2024

Hosted by seasoned marketing expert Coco Mocoe , each episode explores the latest in marketing, pop culture, and internet trends. With a rich entertainment and digital media background, Coco offers invaluable insights and tips through engaging discussions.

Entertainment 94

Entertainment Health Influencer Marketing Education 94

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Let’s get started. Below are some tips to keep in mind.

Entertainment 133

Entertainment User-Generated Gen Z Transform 133

Dana Nicole

OCTOBER 13, 2023

Meta says AI characters on Instagram “can answer your questions, help you be more productive, and keep you entertained.” Productivity Meta has also disclosed that these AI characters will help people become more productive. Again, I can’t comment on whether the chatbot is entertaining.

Entertainment 52

Entertainment User-Generated Health Influencer Marketing 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 6.

Social Media Marketing 97

Social Media Marketing Key Performance Indicator Influencer Marketing Management 97

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy?

Gen Z 84

Gen Z Influencer Marketing Entertainment Marketing 84

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Businesses Grow

DECEMBER 6, 2023

Many creators are branching off to create their own brands that have become some of the fastest-selling fashion, food, and cosmetic products on the planet. And Taylor Swift is arguably the biggest creator on the planet, influencing every aspect of entertainment and culture on a global scale.

Fashion 105

Fashion Food Entertainment Advertising 105

Hubspot Marketing

AUGUST 1, 2022

This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more. Check them out below.

eCommerce 134

eCommerce Fashion Retail Health 134

Hubspot Marketing

FEBRUARY 13, 2023

Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook. Instagram Influencer marketers see the highest ROI through Instagram. Product adoption? But what about bad reviews?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Bannerflow

DECEMBER 16, 2021

Automating social ad production. Influencers remain popular – but authenticity is demanded. The report highlights that, across the past two years, social media user behaviour is evolving to lean more towards making connections, plus seeking entertainment and news. Automating social ad production. TikTok or Reels?

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Econsultancy

JUNE 1, 2022

In recent months, however, it has further capitalised on new social commerce features, most notably TikTok’s partnership with Shopify – which allows merchants to use their product catalogues to create a mini-storefront on TikTok – as well as its live shopping feature. tiktokshop_uk. TikTok Shop. Anthropologie.

Branding 120

Branding User-Generated Transform Retail 120

Sprout Social

MARCH 31, 2022

Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. This signals a huge window of opportunity for marketers and advertisers. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action.

Gen Z 124

Gen Z Entertainment Law Fashion 124

Buffer Marketing

FEBRUARY 27, 2024

The agency was founded in 2013 to “create pathways into advertising and entertainment for Gen Z BIPOC and LGBTQ+ directors, photographers, and creatives.”  ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 93

Gen Z Branding Influencer Marketing Fashion 93

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Does your collaborator’s audience seem receptive to the product?

Branding 96

Branding Influencer Marketing Affiliate Marketing Finance 96

Rock Content

MAY 25, 2023

This behavior has not gone unnoticed by marketers: 90% of the respondents will increase or maintain their investment this year in this type of content. They want to feel represented by “ordinary” people, who exert influence in a smaller (but highly engaged) audience.

Market Trends 88

Market Trends Marketing Marketers User-Generated 88

Sprout Social

MAY 9, 2022

This TikTok video type can also be great for showing how to make the most out of your brand’s products or services. As long as it’s still somehow relevant to your overall product or marketing strategy, of course.). Have someone on your team try out the viral hack with your products. elfcosmetics. ?

Food 121

Food Entertainment Education User-Generated 121