article thumbnail

How to manage social media content creation across networks

Sprout Social

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. By defining key performance indicators (KPIs) and tracking metrics like reach, impressions, click-through rate or conversion rate, you can identify what types of content perform best.

article thumbnail

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

Our tone was conversational, relatable, and slightly witty, but the degree of entertainment varied depending on the audience. For example, the daily newsletter is about 60% information and 40% entertainment because we knew our readers were seeking business news but appreciated a light, engaging delivery.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

Jobs to be done : What are they looking to accomplish with your product or service Challenges : What are their pain points and struggles (that your product or service can alleviate) Social media platforms’ preference : Where do they hang out online Types of content they love : Entertaining, educational, funny, relatable, etc.

article thumbnail

Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

article thumbnail

Social Media Analytics Dashboard: 4 Examples and How to Create One

SocialPilot

YouTube Think youre just entertaining your audience? Key Metrics to Watch: Watch Time: Are viewers sticking with your videos or dropping off early? This lets you track key performance indicators (KPIs) without switching between multiple tools. Hashtag Tracking: Which hashtags drive the most traffic to your profile?

Analytics 110
article thumbnail

How to create effective TikTok branded content (for brands and creators)

Sprout Social

Ongoing engagement and support is key in maintaining these partnerships as well. They felt less like ads and more like entertaining content that happened to feature a brand. These campaigns succeeded because they were creative, authentic and resonated with audiences that align with their brand.

Branding 123
article thumbnail

YouTube metrics that drive growth and business impact

Sprout Social

Deliver a good amount of your most entertaining and valuable scenes early on. CTR by source For this specific YouTube key performance indicator (KPI), analyze your CTR by each source to improve future videos. Front-loading value can increase watch time. Shorts were previously limited to 60 seconds.

Analytics 102