Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 107

Branding Video Marketing Millennials B2C 107

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. YouTube Shorts isn’t the place for shortened versions of your long videos.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 76

Entertainment Video Marketing Thought Leadership Education 76

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Promotion 145

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. When it comes to long-form video, YouTube is one of the leading platforms.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Branding 100

Branding Gen Z Transform Education 100

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Don’t forget to plan for post-publishing, too, with promotion.

User-Generated 107

User-Generated SEO Social Media Marketing Analytics 107

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. You do not need to have a movie studio budget for videos, but they do need to look professional.

Product 131

Product Branding Entertainment Promotion 131

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Sprout Social

APRIL 25, 2024

You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly. YouTube marketing strategy template A lot goes into video marketing on YouTube. It’s the one place where you can see how everything works together at a glance.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Spotify uses Shorts to promote events and promote or repurpose podcast content. Social commerce.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. 23 Shemaroo Entertainment 66.7M

Entertainment 87

Entertainment Analytics Video Marketing Promotion 87

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Not convinced?

Social Media Marketing 101

Social Media Marketing Communications Entertainment Marketing 101

Neil Patel

NOVEMBER 30, 2020

In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video?

SEO 135

SEO User-Generated Place Entertainment 135

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. Don’t forget to plan for post-publishing, too, with promotion.

User-Generated 75

User-Generated SEO Social Media Marketing Analytics 75

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Cross-Promote with Other Channels.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Hootsuite

JUNE 1, 2022

Even better, you can do all of this in the same place you schedule all your social media content— Hootsuite. This is likely because people are more inclined to watch Reels when they see them in their feed—and if they’re entertained, they’re more likely to engage. Can you schedule Reels on Creator Studio? Improve team collaboration.

Entertainment 104

Entertainment Social Media Marketing Management Video Marketing 104

Sprout Social

OCTOBER 6, 2022

The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. According to research about why people share content online , the top three motivations to share came down to bringing entertaining content and value to people, to help define ourselves and to grow relationships.

Communications 125

Communications Promotion Social Media Marketing Management 125

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. billion by 2023.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. Session refers to the videos that contribute to the longest viewing times. Focus on the quality of your video.

Food 92

Food Entertainment User-Generated SEO 92

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Thanks to the power of optimization, the show is already earning thousands of views per video. Now, onto the easy bit: optimization.

SEO 115

SEO Analytics User-Generated Price 115

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? How video details like thumbnails, titles and video length impact your video performance. Suggested videos. Curious where the bulk of your viewers are coming from?

Analytics 139

Analytics User-Generated Advertising Advertisers 139

Sprout Social

MAY 8, 2019

But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Channel descriptions don’t have to be rocket science, though.

Promotion 109

Promotion Entertainment Place Education 109

Sprout Social

OCTOBER 16, 2018

But rather than rely on in-depth tutorials, social media and the beauty industry is all about entertaining, bite-sized how-tos. Whether through short videos or Instagram Stories, brands have a prime opportunity to allow their customers to serve as their creative canvas in a matter of seconds. Investing in video marketing.

User-Generated 101

User-Generated Promotion Entertainment Branding 101

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers should take heed of this pivotal trait. Campaigns promoting mental health awareness and support will likely resonate deeply with Gen Alpha’s characteristics.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. This can be helpful for brands or people that want to promote their TikTok channel on other websites or in the physical world. Film a few videos with multiple shots.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Video marketing is a game-changer for businesses, and here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

DECEMBER 11, 2019

If you're marketing to these generations, you'll want to keep these attitudes about money in mind. For example, if you want millennials to buy your product, you'll want to focus on building a brand that offers a pleasant or entertaining customer experience , as well as marketing products or services that give instant gratification.

Gen Z 145

Gen Z Millennials Finance Education 145

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Inadequate promotion.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. Running promotions and contests.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Duct Tape Marketing

JANUARY 18, 2024

Steve also challenges the notion of ideal video length, stressing the importance of conveying your message effectively without wasting the audience’s time. Elevate your video marketing game with Steve Stockman’s actionable insights for creating compelling, engaging, and impactful content.

Copywriting 71

Copywriting Real Estate Transform Communications 71

Marketing Insider Group

JUNE 16, 2020

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. In short, video is convenient, video is valuable, and video is fun.

Content Marketing 114

Content Marketing Entertainment Marketing Marketers 114

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

Transform 140

Transform Food User-Generated Branding 140