Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3% Source: @shopetee 2.

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Buffer Marketing

MARCH 26, 2025

In October 2024, I participated and generated 300,000 impressions across 31 posts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. Despite lower impressions, it generated the highest number of comments (68).

Transform 111

Transform User-Generated Entertainment Branding 111

Martech

AUGUST 5, 2024

I recently experimented with Midjourney to generate an image of two hikers. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.

Product 129

Product User-Generated Price Entertainment 129

Sprout Social

JULY 1, 2025

We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. That’s why we gravitate toward content that teaches, entertains or makes us feel seen. Side parts. Skinny jeans.

Millennials 107

Millennials Gen Z Entertainment User-Generated 107

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

User-Generated 132

User-Generated Influencer Marketing Marketers Marketing 132

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 126

Branding Social Media Marketing User-Generated Advertisers 126

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hootsuite

JANUARY 10, 2025

Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. percent of users. Simple shots work well.

Entertainment 119

Entertainment Real Estate User-Generated Analytics 119

Marketing Insider Group

JANUARY 14, 2025

For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos. You can use these tools to target people who’ve interacted with your brand, lookalike audiences to find similar users, and retargeting to re-engage past visitors.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. 56 percent of TikTok users in the U.S. TikTok thrives on entertaining, short-form, and creative content.

Advertising 110

Advertising Advertisers User-Generated Gen Z 110

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Buffer Marketing

NOVEMBER 14, 2024

” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username. How do you find hashtags that would appeal to your target audience?

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Marketing Insider Group

DECEMBER 3, 2024

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Valuable content that informs, entertains, or solves a problem is more likely to be shared, helping expand your reach. Sharing drives natural reach and attracts more followers.

Entertainment 110

Entertainment User-Generated Analytics Promotion 110

The Drum

JULY 4, 2025

Marketing in play – how brands are winning with gamers As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and advertisements. Currently, we’re seeing product placements, branded content, cross-promotions, stream integrations, and of course, user-generated content.

Transform 98

Transform Entertainment User-Generated Promotion 98

Jeff Bullas

MAY 22, 2025

This growth is driven by increasing adoption of AI avatars in various industries, including customer service, entertainment, and virtual assistance. Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike.

Transform 130

Transform Health Energy Education 130

Buffer Marketing

AUGUST 28, 2024

Think user generated content (UGC) , memes, and polls. If your niche is more casual, you can create entertaining content that uses trending sounds and participate in popular theme formats to gain new followers. It’s entertaining and relatable for the viewers watching. Few videos mention their products.

Entertainment 104

Entertainment Education User-Generated SEO 104

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertising 116

Advertising Advertisers User-Generated Management 116

Sprout Social

DECEMBER 20, 2024

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. TikTok users value authenticity above all else. What kind of content do they engage with?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 109

Influencer Marketing Gen Z Affiliate Marketing Fashion 109

Buffer Marketing

JULY 23, 2025

In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨  platform. It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. India, the U.S.,

Gen Z 90

Gen Z User-Generated Education Place 90

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding 110

Branding Transform Food Education 110

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated 132

User-Generated Social Media Marketing Analytics Fashion 132

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports.

SEO 98

SEO Content Marketing Entertainment PR 98

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok.

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Buffer Marketing

FEBRUARY 12, 2025

Instead, use social posts to help and entertain your potential buyers. For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation. Is educational content getting more engagement than entertaining content? Don’t use social media channels as a megaphone to talk about you, you, you.

Social Media Marketing 96

Social Media Marketing B2C User-Generated Entertainment 96

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Don’t overlook emerging networks you’ve recently started using.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated 132

User-Generated Analytics Education Finance 132

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Transform 107

Transform User-Generated Price Entertainment 107

Sprout Social

JANUARY 22, 2025

Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. This graphic and video from Donut highlight how brands can grab the attention of users with strong visuals.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketers 129