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I am the first generative AI chatbot for marketing technology professionals. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.
Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.
One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and eventlogistics. For a virtual event, your overhead cost could be reduced to about 25%. This increases event ROI and gives you higher profitability on your event. Post-Event Follow-Up.
Content can be effective for eventmarketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any eventmarketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.
Experiential marketing (also known as xm marketing, engagement marketing, eventmarketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like eventmarketing, which makes sense — experiential campaigns do tend to be event-centric.
Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. The event’s content and messages should match the target audience to make sure attendees are engaged.
That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. EventMarketing.
In what has become another holiday or event tradition, my inbox is filling up with offers to unsubscribe from Father’s Day emails in case I find them upsetting. Its value has also generated an ongoing debate among email marketers. Generation Z consumers and men are more likely to take brands up on their opt-out offers.
Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of EventMarketing. Marketing Pet Peeves. So, I’m really excited about what the future holds for a lot of us and B2B marketing. Tech CMO vs. Agency CMO. Cheri Keith: Hmm.
Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.
As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective eventmarketing can be the difference between a memorable brand experience and a missed opportunity.
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