Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 109

Key Performance Indicator Logistics Marketers Marketing 109

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 134

PR Logistics Transform User-Generated 134

Marketing Insider Group

JULY 15, 2020

One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This increases event ROI and gives you higher profitability on your event. Post-Event Follow-Up.

Logistics 144

Logistics User-Generated Health Analytics 144

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Give Tips for Attendees to Get the Most Out of Your Event.

Logistics 104

Logistics Event Marketing Analytics User-Generated 104

Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

User-Generated 145

User-Generated Marketers Marketing Branding 145

Martech

DECEMBER 21, 2023

Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. The event’s content and messages should match the target audience to make sure attendees are engaged.

Logistics 107

Logistics Law User-Generated Education 107

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketers Marketing 103