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Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Social Media Examiner

Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers.

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Facebook Ads: A Quick-start Guide for Beginners

Buffer Marketing

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

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Meta Ad Library 101: 7 Ways to Use the Facebook Ad Library to Improve Your Ads

Buffer Marketing

That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta's platforms — including Facebook, Instagram, Messenger, and Audience Network. Go to their Facebook Page 2.

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Facebook Ad Specs + Image Sizes — Fully Updated for 2025

Buffer Marketing

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand. 

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Facebook Ads 2024 data: Clicks and conversions up, costs down

Search Engine Land

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

You can also consider YouTube Ads. If you have the means, explore how you can create a brand experience in a game like Roblox , get featured in their marketing channels , or run ads. Popular options include creating video content ( a favorite of Gen Z ), running paid ads, user-generated content campaigns, and working with influencers.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. So, Facebook ads, Google AdWords, sponsored Instagram posts, and others. Common forms of paid media include: Social media ads (Facebook, Instagram, LinkedIn, etc.) What is Paid Media?

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