Set Up

DECEMBER 3, 2024

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. The PR campaign to get this impactful story about women friendship by highlighting the actresses’ friendship does not go unmissed. The result?

Gen Z 59

Gen Z Millennials Marketers Marketing 59

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Shakin that Ess.

Gen Z 68

Gen Z Fashion User-Generated Digital Marketing 68

Neil Patel

FEBRUARY 11, 2021

Depop is a fashion marketplace and community that brings together buyers and sellers around the world. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users. They are best known for creating a strong community with their Millennial and Gen Z audience.

Fashion 132

Fashion Gen Z Retail Shoppers 132

Hubspot Marketing

FEBRUARY 15, 2024

Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. What I like: Dior’s digital makeover won me over!

Branding 138

Branding Fashion Gen Z B2C 138

Econsultancy

MAY 3, 2022

According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it. From PR to packaging. In addition to launching its first sustainable fashion brand in March 2022, it also announced the creation of Amazon Aware , its own low carbon range of goods.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Duct Tape Marketing

FEBRUARY 2, 2023

There's gonna be no PR spin. 21:08): And I point out in this section of the book, talking about the future of the community, why many of the things we rely on in marketing today, like social listening platforms are gonna become obsolete in some ways They already are because Gen Z, they're not on Facebook. Even business majors.

Marketing Strategy 95

Marketing Strategy Gen Z Marketers Marketing 95