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Harness the Hype: Wicked Melted Audiences With Marketing Magic

Set Up

This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity. The PR campaign to get this impactful story about women friendship by highlighting the actresses’ friendship does not go unmissed. The result?

Gen Z 59
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40
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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Shakin that Ess.

Gen Z 66
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5 Examples of E-Commerce Pop-Up Shops

Neil Patel

Depop is a fashion marketplace and community that brings together buyers and sellers around the world. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users. They are best known for creating a strong community with their Millennial and Gen Z audience.

Fashion 137
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. What I like: Dior’s digital makeover won me over!

Branding 138
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Ecommerce brands grappling with sustainability challenges have an opportunity to stand out

Econsultancy

According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it. From PR to packaging. In addition to launching its first sustainable fashion brand in March 2022, it also announced the creation of Amazon Aware , its own low carbon range of goods.

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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

There's gonna be no PR spin. 21:08): And I point out in this section of the book, talking about the future of the community, why many of the things we rely on in marketing today, like social listening platforms are gonna become obsolete in some ways They already are because Gen Z, they're not on Facebook. Even business majors.