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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. When it comes to Pinterest marketing, the results speak for themselves. 8 foolproof tips from Pinterest marketing experts Get ready to take notes.

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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. Say you have a product ready to launch and need to find influencers to generate buzz.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

Find the right influencer marketing platform Influencer marketing platforms and tools are a great way to discover and evaluate potential influencers, and choosing the right one can streamline the process of finding and managing influencers.  However, they take partnerships a step further.

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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Fashion and beauty brands are often early tech adopters. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Many are digital-native, forging tailored D2C digital strategies.

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How the Instagram Algorithm Works: Your 2025 Guide

Buffer Marketing

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).   Here is how our Social Media Manager, Mitra, does it.

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Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

Buffer Marketing

  With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. A good old-fashioned selfie? Short-form video ? A carousel? Well, that all depends on you and your audience. Happy experimenting!