SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Visit your competitors’ social profiles to see where they have the most active users Use tools like Google Analytics to determine consumer online behavior. Resources for Starting a Blog.

Whitepaper

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. billion times, with more than 1 billion active monthly users currently—and with over 1 billion video views per day! One thing that you might be interested to know is that 59% of TikTok users are female.

Whitepaper

Hubspot Marketing

DECEMBER 19, 2022

Influencers can be anything from a famous fashion photographer on Instagram, a well-read cybersecurity blogger who tweets, or a dance instructor on TikTok. They decided to double down on partnerships, and in Q4, they increased revenue by 56% year-over-year (YoY) and generated 17% of total revenue through their influencer partnership program.

Whitepaper

Neil Patel

MARCH 31, 2021

With 166 million daily active users, it’s no wonder that marketers flock to the social platform. That whitepaper you shared on LinkedIn might have seen a lot of engagement, but it may not perform well on Twitter. The more visually compelling your tweets, the more likely they are to generate social engagement. Moral of the story?

Thought Leadership

Marketing Insider Group

MARCH 2, 2023

Google has said themselves that they’re looking for meaningful and intuitive user experiences while crawling pages to rank. One significant way to improve user experience is to prioritize interactivity. If you’re a company looking to boost your rankings and increase lead generation, “just-for-fun” animations aren’t your best bet.

Whitepaper

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

Influencer Marketing

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. and provided an interactive quiz to let users choose their own adventure.

Whitepaper

Rock Content

MARCH 28, 2023

To visualize this concept, think of an old-fashioned wagon wheel with a central base and spokes leading from the center to the outer rim. The company regularly produces whitepapers, e-books, webinars, and other content designed to educate and inform businesses about the latest trends and best practices in content marketing.

Branding

Marketing Insider Group

MARCH 2, 2020

Questions and exercises to generate positive change. White papers and case studies. Make your website easy to navigate and designed for the user. Professional blog writers know how to use all these tactics to make your posts attract and keep readers, as well as how to generate discussion in the comments section.

Whitepaper

Internet Marketing Ninjas

OCTOBER 26, 2023

On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google or Bing. On the other side, we have ChatGPT and all of its generative AI cousins.

Whitepaper

Exposure Ninja

MARCH 18, 2022

Here are our top 20 B2B lead generation ideas that you’ve (probably) not used yet. We can guarantee there’s at least one lead generation strategy in here that you haven’t tried before. Of course, these CTAs will only generate leads if you have enough traffic coming to your page. Are you struggling to get leads?

Whitepaper

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does.

PR

Adobe Experience Cloud Blog

JULY 20, 2018

She believes demand generation is one of the most difficult marketing roles in which to be fearless, but taking that approach has been crucial to her success. Don’t create a campaign for a target audience, a user or a lead, but for a human, a person, a tech-savvy and busy marketer.”.

Whitepaper

Hubspot Marketing

MARCH 21, 2024

Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Image source Besides its design, I like this website because of its performance and fast-loading pages , which let users quickly see the content they want. With over 95 reviews and a 4.7-star

Marketers

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” million for the previous “generation x”. Source: [link].

Market Trends

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. As a reminder, first-party data comprises the behavioral data of users as they interact with your owned online properties. Contextual advertising requires no cookies or private user information.

Advertisers

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper. 

Thought Leadership

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads.

User-Generated

Digital Marketer

AUGUST 9, 2023

Your baby clothes are organic, custom-made, sourced from the US, and fashionable. With SEO, you’d want to rank for keywords like: “Organic baby clothing” “Baby clothes made in the US” “Fashionable baby clothing” By investing in SEO, you can optimize your website, pages, and content with the goal of ranking on the 1st page of search results.

Marketing Strategy

Rock Content

JULY 28, 2020

Interactive contents are dynamic materials that encourage user participation in order to convey your message. Still, it’s on the internet that this type of content gains a myriad of formats — calculators, quizzes, and animated infographics — and generate new possibilities for user interaction. Increase engagement.

Marketing Strategy

InTouch Marketing

JANUARY 31, 2024

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content. However, influencer marketing isn’t for every business or industry.

Affiliate Marketing

Exposure Ninja

OCTOBER 17, 2023

You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority. Actually, lead generation is a marketing fundamental. To target the right people, you need to know who your user personas are and what would entice them. Here are two potential user personas for scooter-strollers.

Whitepaper

Rock Content

SEPTEMBER 26, 2023

Interactive content is much more engaging because the user is affecting the outcome of the piece. The results of the quiz depend on the answers the user gives, so if they don’t interact with the content, they won’t know the outcome. You can also be proactive about getting customers to create user-generated content.

User-Generated

Rock Content

JULY 13, 2023

Buyer Persona Examples First, we would like to recommend you take advantage of the Buyer Persona Generator from Rock Content. Jennifer Jewel Target Product Line: Fashion and Accessories Jennifer’s Details ‒ Jennifer is a manager at a tech firm, and she’s actively dating and looking for the right guy.

CRM

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Advocacy software like Crowdvocate: This is measurement mecca.

Customer Journey

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. Today’s lead generation demands a strategic, multi-faceted approach that aligns with evolving consumer behaviors. What is Lead Generation? But in this digital age, the game has changed.

CRM

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns?

Marketing Strategy

Hubspot Marketing

JUNE 26, 2018

million email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment. An email list is a group of users who have given you permission to send them relevant content. Whitepaper.

Email Marketing

Adobe Experience Cloud Blog

JUNE 26, 2014

Think of an old fashioned factory manager, dealing with high turnover rate and constantly trying to keep all of his work stations staffed. Lead generation also used to be more of a numbers game. When your customers willingly share their personal information, they rightfully expect an improved user experience.

Whitepaper

Unbounce

OCTOBER 20, 2023

Make sure you’ve got a creative brief Ideally, there’ll be a well-defined concept that ties business and user goals together into a simple and implementable idea. Understand the technical limitations of your audience Are they primarily iPhone users? That’s the power of a creative brief. Or are they designers with big 4K screens?

Whitepaper

Unbounce

MARCH 23, 2023

Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. Infographics: Infographics have fallen outta fashion lately, but they’re still a visually appealing and effective way to present complex information in an easy-to-understand format.

Digital Marketing

Backlinko

MAY 14, 2024

Like white papers and case studies. It allows you to share your brand story, showcase your products, and ensure a good user experience (UX). Create a Great User Experience Intuitive navigation and clear calls to action (CTAs) guide visitors through your website. Nearly 85% of Instagram’s audience is under 45.

PR

Lusha

NOVEMBER 18, 2024

Try online tools: Look on social media, professional networks, and B2B lead generation tools to find potential leads. Online Tools and Platforms: Use social media platforms, professional networks like LinkedIn, and specialized B2B lead generation tools. Qualifying Your Prospect List Building a prospect list is just the first step.

Whitepaper