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Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Take your infographic and turn it into a whitepaper. Take your whitepaper and make it a series of quote-centric social tiles. Then it’s time to get creative.
by Maria Pergolino Last week, Marketo released a new whitepaper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.
Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry. Nothing is more infuriating than reading a whitepaper from a company you think will be informative about a topic and it ends up being a “How To” on using their product.
Presenting this behavior data in a coherent fashion to other departments will help coordinate your marketing efforts companywide, leaving less room for discrepancies in customer experiences across channels. But with so many signals being tracked, it can get overwhelming quickly.
If you create a whitepaper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. For example: if a whitepaper is used for e-mail campaign and event collateral, you need to know the number of downloads as well as the number of business cards collected at the event.
Whitepapers. Blog posts, marketing collateral, whitepapers, etc. Your content creator should be able to multi-task and produce high quality results in a timely fashion. And what should you have your content marketer working on? Definitive Guides. Checklists/Tip sheets. Partner ebook co-creation.
Provide facts about your niche in an easy-to-digest fashion. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. By logging onto their site, fashion enthusiasts can find behind-the-scenes conversations with designers that they can’t find elsewhere.
There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and whitepapers. Hashtags on Instagram and Facebook aren’t very fashionable. It’s like playing with house money: Even if the video doesn’t rock your world, you’ve only given up a minuscule amount of time.
Think about industries like fashion and food which are so time and trend-sensitive. Whether it’s the latest festival fashion or the milkshake IPA craze, brands that don’t have a pulse on the social space are definitely missing out. Chances are you can find the answers in your social feed. Authenticity.
This trend hit the fashion world first, with influencers, celebrities and designers being the first to initiate the change. We already see examples of this in fashion and ecommerce websites , because that’s where it makes the most sense now. Start elevating your content experience now with gated ebooks, whitepapers and more.
This emerging technology lets companies cater to prospects in a highly personalized fashion and on a grand scale. Now, when a prospect gives you their email information, you don’t have to distribute just a single whitepaper, cross your fingers and hope it motivates them to buy. Hence, the rise of marketing automation.
Influencers can be anything from a famous fashion photographer on Instagram, a well-read cybersecurity blogger who tweets, or a dance instructor on TikTok. According to a WARC and impact.com whitepaper , 84% of influencers (small-scale and big-scale) prefer a flat fee payment, while 47%are open to a hybrid model.
You’ll likely want to communicate with your audience in a similar fashion, but you need to do it in a distinct way, which is where having a unique tone of voice comes in. Interactive content can be many different things—from quizzes, polls, and surveys to interactive infographics, whitepapers, and others.
A study I worked on years ago for Acxiom examined and categorized different kinds of fashion buyers and what motivated them to purchase. Look at your customer data now to find buyers like those premium fashion buyers who have never used discounts, coupons or other incentives, and who regularly buy at full price. Wrapping up.
That whitepaper you shared on LinkedIn might have seen a lot of engagement, but it may not perform well on Twitter. Take a look at this post from Fashion for Good that encourages audience interaction. When strategizing your advanced Twitter approach, don’t undervalue the worth of good, old-fashioned humor.
Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Use this new form of personalization in your marketing. Assessments.
Example prompt : "Give me 10 social media post ideas for a sustainability-focused fashion brand promoting a new spring collection" Content repurposing One of the best uses of AI is squeezing more value out of existing content; we call it squeezing the marketing lemon.
Examples: Consider this post by fashion brand Everlane. The image hits a lot of the beats in the earlier detailed research – a fair amount of white space, low saturation, bright lighting, plenty of texture, and arguably a single dominant color theme. Colors toward the blue end of the spectrum. Single dominant color.
Notably, 59% of marketers use thought leadership ebooks or whitepapers to reach customers, spotlighting its significance in proving your expertise. To do this, share actionable insights to help others, comment on industry trends, and publish whitepapers and research reports.
It can be something really simple, like daily exercising tips for a sports company, or the different ways you can tie a scarf for a fashion brand. Solutions include blog posts, social media updates, website copy, newsletters, whitepapers, and emails. Add a pinch of humor for better results – we tend to circulate jokes.
When you have the right planning tool that brings collaboration together in a transparent fashion, collaboration becomes frictionless instead of one giant headache. Collaborating between team members who are all accustomed to different workflows seems like it should be challenging, but it really isn’t.
To visualize this concept, think of an old-fashioned wagon wheel with a central base and spokes leading from the center to the outer rim. The company regularly produces whitepapers, e-books, webinars, and other content designed to educate and inform businesses about the latest trends and best practices in content marketing.
Sometimes we will even create a whitepaper or an infographic from our webinars. Additionally, by tracking the movement through the revenue stages it gives us the ability to understand conversion in a detailed fashion. Additionally, when it comes to content, make sure you are re-purposing it. An example is this webinar.
How to measure it: You can do it the old fashioned way by searching your term and seeing where it is on the page but most content marketers track domain metrics at scale through their chosen third-party SEO tool. places to download an ebook, whitepaper, etc). Create more conversion points throughout (i.e.,
Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Well, good, old fashioned keyword research, of course. But most marketing initiatives require we employ multiple tools to achieve our objectives.
Think about that: instead of getting 2,000 downloads of your whitepaper, you could get 100,000! In the end, I think the answer lies in the fact that you cannot make gating decisions in a one-off fashion. 4 Factors to Consider For Content Gating. Because these prospects were getting the information they need from somebody else.
Whitepapers and case studies. Blog services also come with proofreading and editing, so your copy is free of errors and is presented in a well-organized fashion. Aggregated industry information and studies that save readers time by not having to hunt it down. Questions and exercises to generate positive change.
And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels.
If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content.
The best results happen when you pair smart prompts, clear brand guidance, and a good ol’ fashioned human eye for quality. Use AI to make sure your content is as inclusive as possible, check over any unnoticed bias, and simplify more of the complex stuff to get your readability and accessibility scoring 10/10.
These people have followers and have their own desired topics (usually related to lifestyle, fashion, or food) where they generate content. They can help you with related content like blogs, news articles, whitepapers, videos, and Instagram posts. .
It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel. These sources could include: Academic papers. Whitepapers. Government publications. Research firms’ publications.
But we’ve never cared much about what’s fashionable in marketing and sales. It’s better to proactively share advice or respond to a prospect’s post with a mention of a whitepaper on how others have addressed a similar issue. photo credit: canva. It comes down to what works.
newsletters that users can subscribe to) Whitepaper content E-books, etc. So, now that you know how successful long-form content is, and what’s required from both you and your affiliates, it’s time to look at the guidelines for making great content in this fashion. They can also incorporate visuals like images, videos, etc.
Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Moreover, by monitoring website traffic, businesses can better understand the effectiveness of their marketing efforts and make informed decisions to achieve their KPIs.
Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. Source: Acquire WhitePaper. Bestseller’s need for customer service in bulk. Bestseller is the best retail chatbot example for customer service in bulk. Decathlon UK nurturing sales opportunities.
It’s important to keep testing and innovating, but if you try and overhaul everything at once in a permanent fashion things could go downhill fast. eBooks, email courses, whitepapers, case studies. It could be the results of a survey, a new whitepaper, or a training course. Offer a Free Tool.
For a clothing retailer, that might mean keeping your readers informed about the latest fashion trends or having contests or giveaways that you’ll need to announce and promote. Then, create a blog post or whitepaper and share it online. Maybe you have a good idea that contradicts common knowledge.
But the good news is, these trends bring new technologies and ideas for marketing professionals to evolve their campaigns from tried and tested whitepaper downloads, to bespoke user journeys. What will never (hopefully) be out of fashion is the human-to-human approach.
newsletters that users can subscribe to) Whitepaper content E-books, etc. So, now that you know how successful long-form content is, and what’s required from both you and your affiliates, it’s time to look at the guidelines for making great content in this fashion. They can also incorporate visuals like images, videos, etc.
Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper. They read whitepapers. The glory of it all is how it can be done in such a grass roots fashion. They read discussion groups.
Your baby clothes are organic, custom-made, sourced from the US, and fashionable. With SEO, you’d want to rank for keywords like: “Organic baby clothing” “Baby clothes made in the US” “Fashionable baby clothing” By investing in SEO, you can optimize your website, pages, and content with the goal of ranking on the 1st page of search results.
Downloading a whitepaper. Experienced advertising managers prioritize optimizing for the outcome and have operated in this fashion for years. If the advertiser equally prefers both C and D, but each has more business value than B, then both options can be assigned a value of $15. Watching a video.
For example, let’s say you sell women’s fashion accessories like handbags and clutches. The consumer sees the mention as an invitation to learn more and perhaps download a whitepaper, watch a video, or make a purchase. Contextual advertising requires no cookies or private user information.
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