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7 Tips for Successful Small Business Content Marketing

Neil Patel

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Take your infographic and turn it into a whitepaper. Take your white paper and make it a series of quote-centric social tiles. Then it’s time to get creative.

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US Marketers Should Not Ignore EU Privacy Laws—Even If They Don’t Market in the EU

Adobe Experience Cloud Blog

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.

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How A Small Business Can Automate Social Media And PR

Marketing Insider Group

Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product.

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How marketers can use behavioral data to improve customer experiences

Martech

Presenting this behavior data in a coherent fashion to other departments will help coordinate your marketing efforts companywide, leaving less room for discrepancies in customer experiences across channels. But with so many signals being tracked, it can get overwhelming quickly.

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10 Burning Content Marketing Questions Answered

Pam Didner

If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. For example: if a white paper is used for e-mail campaign and event collateral, you need to know the number of downloads as well as the number of business cards collected at the event.

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A Day in the Life of a Content Marketing Manager

Adobe Experience Cloud Blog

Whitepapers. Blog posts, marketing collateral, whitepapers, etc. Your content creator should be able to multi-task and produce high quality results in a timely fashion. And what should you have your content marketer working on? Definitive Guides. Checklists/Tip sheets. Partner ebook co-creation.

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Why Your Content Lacks Substance (and How to Fix It)

Adobe Experience Cloud Blog

Provide facts about your niche in an easy-to-digest fashion. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. By logging onto their site, fashion enthusiasts can find behind-the-scenes conversations with designers that they can’t find elsewhere.

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