Animalz blog

APRIL 5, 2025

How to measure it: You can do it the old fashioned way by searching your term and seeing where it is on the page but most content marketers track domain metrics at scale through their chosen third-party SEO tool. places to download an ebook, whitepaper, etc). Create more conversion points throughout (i.e.,

SEO 67

SEO User-Generated Non-Profit Transform 67

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Take your infographic and turn it into a whitepaper. Take your white paper and make it a series of quote-centric social tiles. Then it’s time to get creative.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

MAY 26, 2011

by Maria Pergolino Last week, Marketo released a new white paper on EU Privacy Laws , which received some fantastic feedback from many of our customers and prospects. However, it seemed a majority of those who took notice of the paper’s release were those already based outside of the U.S. The Security Blog.

Law 110

Law Whitepaper Fashion Marketing 110

Marketing Insider Group

SEPTEMBER 1, 2015

Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product.

PR 105

PR Whitepaper B2C Fashion 105

Martech

JANUARY 21, 2022

Presenting this behavior data in a coherent fashion to other departments will help coordinate your marketing efforts companywide, leaving less room for discrepancies in customer experiences across channels. But with so many signals being tracked, it can get overwhelming quickly.

Customer 141

Customer Whitepaper Transform Fashion 141

Pam Didner

AUGUST 16, 2020

If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. For example: if a white paper is used for e-mail campaign and event collateral, you need to know the number of downloads as well as the number of business cards collected at the event.

Content Marketing 118

Content Marketing Whitepaper Marketing Marketers 118

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Whitepapers. Blog posts, marketing collateral, whitepapers, etc. Your content creator should be able to multi-task and produce high quality results in a timely fashion. And what should you have your content marketer working on? Definitive Guides. Checklists/Tip sheets. Partner ebook co-creation.

Management 119

Management Content Marketing Thought Leadership Whitepaper 119

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Provide facts about your niche in an easy-to-digest fashion. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. By logging onto their site, fashion enthusiasts can find behind-the-scenes conversations with designers that they can’t find elsewhere.

Thought Leadership 134

Thought Leadership Fashion Whitepaper Manufacturing 134

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. Hashtags on Instagram and Facebook aren’t very fashionable. It’s like playing with house money: Even if the video doesn’t rock your world, you’ve only given up a minuscule amount of time.

Whitepaper 144

Whitepaper Marketers Marketing User-Generated 144

Hubspot Marketing

DECEMBER 19, 2022

Influencers can be anything from a famous fashion photographer on Instagram, a well-read cybersecurity blogger who tweets, or a dance instructor on TikTok. According to a WARC and impact.com white paper , 84% of influencers (small-scale and big-scale) prefer a flat fee payment, while 47%are open to a hybrid model.

Whitepaper 125

Whitepaper Influencer Marketing User-Generated Fashion 125

Sprout Social

APRIL 10, 2019

Think about industries like fashion and food which are so time and trend-sensitive. Whether it’s the latest festival fashion or the milkshake IPA craze, brands that don’t have a pulse on the social space are definitely missing out. Chances are you can find the answers in your social feed. Authenticity.

Whitepaper 111

Whitepaper Fashion Food Education 111

Marketing Insider Group

MARCH 2, 2023

This trend hit the fashion world first, with influencers, celebrities and designers being the first to initiate the change. We already see examples of this in fashion and ecommerce websites , because that’s where it makes the most sense now. Start elevating your content experience now with gated ebooks, whitepapers and more.

Whitepaper 110

Whitepaper eBook Fashion User-Generated 110

Adobe Experience Cloud Blog

JUNE 20, 2011

This emerging technology lets companies cater to prospects in a highly personalized fashion and on a grand scale. Now, when a prospect gives you their email information, you don’t have to distribute just a single whitepaper, cross your fingers and hope it motivates them to buy. Hence, the rise of marketing automation.

Whitepaper 107

Whitepaper Fashion Marketing Marketers 107

Marketing Insider Group

NOVEMBER 25, 2020

You’ll likely want to communicate with your audience in a similar fashion, but you need to do it in a distinct way, which is where having a unique tone of voice comes in. Interactive content can be many different things—from quizzes, polls, and surveys to interactive infographics, whitepapers, and others.

Digital Marketing 142

Digital Marketing Whitepaper Marketing Marketers 142

Martech

SEPTEMBER 22, 2022

A study I worked on years ago for Acxiom examined and categorized different kinds of fashion buyers and what motivated them to purchase. Look at your customer data now to find buyers like those premium fashion buyers who have never used discounts, coupons or other incentives, and who regularly buy at full price. Wrapping up.

Whitepaper 107

Whitepaper Shoppers Fashion Retail 107

Neil Patel

MARCH 31, 2021

That whitepaper you shared on LinkedIn might have seen a lot of engagement, but it may not perform well on Twitter. Take a look at this post from Fashion for Good that encourages audience interaction. When strategizing your advanced Twitter approach, don’t undervalue the worth of good, old-fashioned humor.

Thought Leadership 145

Thought Leadership Fashion User-Generated Whitepaper 145

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. Use this new form of personalization in your marketing. Assessments.

Whitepaper 91

Whitepaper Transform Thought Leadership B2C 91

Content Marketing Institute

SEPTEMBER 25, 2018

Examples: Consider this post by fashion brand Everlane. The image hits a lot of the beats in the earlier detailed research – a fair amount of white space, low saturation, bright lighting, plenty of texture, and arguably a single dominant color theme. Colors toward the blue end of the spectrum. Single dominant color.

Whitepaper 111

Whitepaper Transform Fashion Social Media Marketing 111

Duct Tape Marketing

AUGUST 8, 2013

It can be something really simple, like daily exercising tips for a sports company, or the different ways you can tie a scarf for a fashion brand. Solutions include blog posts, social media updates, website copy, newsletters, white papers, and emails. Add a pinch of humor for better results – we tend to circulate jokes.

Whitepaper 75

Whitepaper Fashion Content Marketing SEO 75

Rock Content

MARCH 28, 2023

To visualize this concept, think of an old-fashioned wagon wheel with a central base and spokes leading from the center to the outer rim. The company regularly produces whitepapers, e-books, webinars, and other content designed to educate and inform businesses about the latest trends and best practices in content marketing.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Adobe Experience Cloud Blog

SEPTEMBER 17, 2012

Sometimes we will even create a whitepaper or an infographic from our webinars. Additionally, by tracking the movement through the revenue stages it gives us the ability to understand conversion in a detailed fashion. Additionally, when it comes to content, make sure you are re-purposing it. An example is this webinar.

Whitepaper 106

Whitepaper Fashion Promotion Advertising 106

Martech

JULY 26, 2021

Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it all together. Well, good, old fashioned keyword research, of course. But most marketing initiatives require we employ multiple tools to achieve our objectives.

CMO 107

CMO Whitepaper Shoppers Fashion 107

Marketing Insider Group

JUNE 19, 2012

Think about that: instead of getting 2,000 downloads of your whitepaper, you could get 100,000! In the end, I think the answer lies in the fact that you cannot make gating decisions in a one-off fashion. 4 Factors to Consider For Content Gating. Because these prospects were getting the information they need from somebody else.

Whitepaper 104

Whitepaper Fashion Communications SEO 104

Marketing Insider Group

MARCH 2, 2020

White papers and case studies. Blog services also come with proofreading and editing, so your copy is free of errors and is presented in a well-organized fashion. Aggregated industry information and studies that save readers time by not having to hunt it down. Questions and exercises to generate positive change.

Whitepaper 143

Whitepaper Real Estate Marketing Marketers 143

Marketing Insider Group

JUNE 29, 2010

And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels.

Telemarketing 94

Telemarketing Inbound Marketing Customer loyalty Whitepaper 94

Adobe Experience Cloud Blog

MAY 24, 2017

If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content.

Food 134

Food eBook Whitepaper Thought Leadership 134

OnPassive Marketing

MAY 11, 2022

These people have followers and have their own desired topics (usually related to lifestyle, fashion, or food) where they generate content. They can help you with related content like blogs, news articles, white papers, videos, and Instagram posts. .

Influencer Marketing 71

Influencer Marketing Whitepaper Fashion Food 71

Marketing Insider Group

AUGUST 31, 2021

It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel. These sources could include: Academic papers. White papers. Government publications. Research firms’ publications.

Customer 111

Customer Whitepaper Manufacturing Thought Leadership 111

Duct Tape Marketing

SEPTEMBER 5, 2014

But we’ve never cared much about what’s fashionable in marketing and sales. It’s better to proactively share advice or respond to a prospect’s post with a mention of a white paper on how others have addressed a similar issue. photo credit: canva. It comes down to what works.

Content Marketing 76

Content Marketing Whitepaper Marketing Marketers 76

Digital Marketer

NOVEMBER 4, 2022

newsletters that users can subscribe to) White paper content E-books, etc. So, now that you know how successful long-form content is, and what’s required from both you and your affiliates, it’s time to look at the guidelines for making great content in this fashion. They can also incorporate visuals like images, videos, etc.

Whitepaper 76

Whitepaper Fashion eBook SEO 76

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. Source: Acquire White Paper. Bestseller’s need for customer service in bulk. Bestseller is the best retail chatbot example for customer service in bulk. Decathlon UK nurturing sales opportunities.

PR 125

PR Whitepaper eCommerce Retail 125

Exposure Ninja

MARCH 18, 2022

It’s important to keep testing and innovating, but if you try and overhaul everything at once in a permanent fashion things could go downhill fast. eBooks, email courses, white papers, case studies. It could be the results of a survey, a new white paper, or a training course. Offer a Free Tool.

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

Internet Marketing Ninjas

OCTOBER 26, 2023

For a clothing retailer, that might mean keeping your readers informed about the latest fashion trends or having contests or giveaways that you’ll need to announce and promote. Then, create a blog post or white paper and share it online. Maybe you have a good idea that contradicts common knowledge.

Whitepaper 82

Whitepaper User-Generated Fashion Retail 82

Sprout Social

JANUARY 24, 2024

Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Moreover, by monitoring website traffic, businesses can better understand the effectiveness of their marketing efforts and make informed decisions to achieve their KPIs.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Adobe Experience Cloud Blog

JULY 20, 2018

But the good news is, these trends bring new technologies and ideas for marketing professionals to evolve their campaigns from tried and tested whitepaper downloads, to bespoke user journeys. What will never (hopefully) be out of fashion is the human-to-human approach.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Digital Marketer

NOVEMBER 26, 2022

newsletters that users can subscribe to) White paper content E-books, etc. So, now that you know how successful long-form content is, and what’s required from both you and your affiliates, it’s time to look at the guidelines for making great content in this fashion. They can also incorporate visuals like images, videos, etc.

Whitepaper 71

Whitepaper Fashion eBook SEO 71

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Ask any big ticket sales person if they would rather have 10 appointments with VP level decision makers or 50 leads of VPs that have downloaded a whitepaper.    They read whitepapers.    The glory of it all is how it can be done in such a grass roots fashion.  They read discussion groups.

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71