Buffer Marketing

JANUARY 20, 2025

A popular one: “ Instagram Reels  perform better than feed posts.” Instagram Feed algorithm When people talk about how the Instagram   algorithm  works, it’s usually this area of the app they’re referring to: it’s the first feed most people will see when they open the app.

User-Generated 132

User-Generated Social Media Marketing Analytics Fashion 132

Buffer Marketing

SEPTEMBER 11, 2024

  Just like other social media platforms, you only have a couple of seconds to stop the scroll in the LinkedIn home feed. ’ Remember — your entire post won’t be visible in the feed. Whether your content is text, image, or a video, the importance of the first few words of your post can’t be overstated. 

Entertainment 131

Entertainment Education Communications Branding 131

Sprout Social

SEPTEMBER 26, 2024

This is a great way to ensure better visibility for your Feed posts as Stories show up prominently at the top of the user’s Feed. Penguin Books regularly shares its latest Feed post in Stories to ensure that people don’t miss it. Grove Collaborative relies heavily on user-generated Reels to keep its Feed fresh and engaging.

User-Generated 120

User-Generated Food Analytics Promotion 120

Sprout Social

SEPTEMBER 17, 2024

Create scheduling consistencies Stories appear right at the top of the Instagram feed, so they’re often the first thing people see when they open the app. Maintain cohesive branding with templates With their temporary nature, many brands’ Instagram Stories are less strict and polished than their Feed posts.

Social Media Marketing 133

Social Media Marketing User-Generated Branding Promotion 133

Buffer Marketing

OCTOBER 31, 2024

While high-quality product shots will look great on your IG feed, some more authentic snaps or clips you take on your phone will do just fine — particularly in Instagram Stories if you’re cultivating an aesthetic feed. Product shots Another idea for all the brands out there: feature your products!

Transform 121

Transform PR Product User-Generated 121

Sprout Social

SEPTEMBER 12, 2024

Instead of filling their timelines and feeds with tons of posts, focus on quality content that provides value on the right channels for your audience. Consumers are seeking quality over quantity when it comes to content. Our report found 91% of social users say production value and budget impact their engagement.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Sprout Social

MARCH 28, 2025

You can experiment to your hearts content, get real time feedback and hold off on posting your new ideas to your main feed until youre sure theyre ready for prime time. Users who follow your account wont see these particular reels on your account page or in their feed. Lets break down exactly what trial reels are and how to use them.

User-Generated 97

User-Generated Traditional Marketing Social Media Marketing Branding 97

Buffer Marketing

JULY 29, 2024

YouTube Community Posts are like a mini Facebook or Twitter/X Feed tied to your YouTube Channel, allowing you a way to share lightweight updates with your audience.  Of course, tread carefully here as you would in any main feed.  Here's an example from gaming creator Fantayzia. ” 10.

Analytics 111

Analytics User-Generated Promotion Branding 111

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. That’s why Haus Labs’ feed is one to watch.

Customer 113

Customer Food Transform Health 113

Buffer Marketing

JULY 31, 2024

Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. You can stumble across relevant info that your audience will find useful and is probably not shown on their feed.

User-Generated 108

User-Generated Retail Fashion Management 108

The Drum

JULY 21, 2025

So, keep scrolling the feed to discover what’s trending and what it means for you. We’ve decoded 10 trends shaping social right now and, because this is Social Media for Drummies , we’re not stopping at observation – we’re giving you a tactical tip for each one. Read more here

Gen Z 118

Gen Z Branding Marketers Marketing 118

Buffer Marketing

JANUARY 8, 2025

Meanwhile, Instagram's caption appears after the photo in followers' feeds and gets cut off after the first couple of lines, prompting followers to click it if they want to read the whole thing. You can also crosspost to platforms with different medium-focuses (e.g., So a shorter caption makes sense there.

Energy 124

Energy Management Analytics Communications 124

SMEI

NOVEMBER 21, 2024

Engage Niche Audiences Bluesky’s decentralized structure lets you target specific communities through custom algorithmic feeds. Here’s how you can make the most of this innovative platform: 1. This ensures your content reaches the right people, fostering trust and loyalty.

Transform 149

Transform Marketers Marketing Promotion 149

Buffer Marketing

JULY 10, 2025

Your Instagram marketing strategy can include: Organic marketing : Consistently post reels, carousels, stories, and in-feed posts to grow your following. Since they have a dedicated feed of their own, reels are a powerful way to reach new people in your target audience and grow your following. Lean into trends.

User-Generated 99

User-Generated Marketing Marketers Analytics 99

Hubspot Marketing

FEBRUARY 21, 2025

Heres What I Recommend First, post at least once a day on the platform, whether its on Instagram Stories, Reels, or in-feed. Second, share an in-feed post two to three times a week. Their branding is clean and consistent from your inbox to your Instagram feed. Your audience has evolved and youre not keeping up.

Social Media Marketing 122

Social Media Marketing Entertainment Branding Product 122

Hubspot Marketing

JULY 11, 2024

So, instead, the AI spoon-feeds us a series of platitudes and cliches, an amalgamation of some ideal scenario, some version of perfection: It falls flat, of course, because it’s just not that simple.

Copywriting 135

Copywriting Transform 135

Marketing Insider Group

SEPTEMBER 2, 2024

Posting at the right time can ensure that more of your audience sees and interacts with your content, but posting at the wrong time might mean your posts get lost in the feed. Social Media Posting Times The timing of your social media posts plays a significant role in their visibility and engagement.

Content Marketing 125

Content Marketing Marketers Marketing Analytics 125

Buffer Marketing

JANUARY 9, 2025

For example, I got the following ad by Adobe Photoshop on my feed recently: While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and the “Learn more” call-to-action button were the differentiators. By default, all ads are in feed ads.

Advertising 110

Advertising Advertisers User-Generated Gen Z 110

Buffer Marketing

SEPTEMBER 3, 2024

Simply resharing article links to your feed is not a reliable way to reach people on LinkedIn. Additionally, this gives you the chance to take up more real estate in someone’s feed. Videos uploaded directly to Linkedin will autoplay as someone scrolls through their feed — increasing the chance of grabbing their attention.

Real Estate 108

Real Estate Promotion Management Place 108

Buffer Marketing

SEPTEMBER 17, 2024

  For example, engagement picks up mid-morning, lunch breaks, and much of the afternoon as people start scrolling through their LinkedIn feeds when they step back from work. However, there are a few slots that have slightly higher engagement rates than others. 

Analytics 135

Analytics Social Media Marketing Place Branding 135

Search Engine Land

AUGUST 9, 2024

How it works: Amazon product recommendations will appear in users’ “For You” feeds. TikTok users have expressed mixed feelings about ads and TikTok Shop videos in their feeds, raising questions about how this new feature will be received. What they’re saying.

Price 113

Price Advertising Advertisers Place 113

Hubspot Marketing

JUNE 10, 2025

It helps me move faster, avoid guesswork, and keep everything looking professional from feed to ad to story. I double-check everything — especially on company pages — because even slight misalignment stands out in a professional feed. Now I work from a detailed spec sheet and build everything with those dimensions in mind.

Real Estate 106

Real Estate Place Branding Management 106

Martech

JANUARY 7, 2025

Instead of letting AI news invade your day and clog your inbox, its time to set clear boundaries. I use RSS.app to deliver one clean, organized email digest each morning. This and tools like Feedly and Google Alerts provide the only AI news I need. This has been essential for managing my anxiety.

Transform 126

Transform Management Product Marketers 126

Search Engine Land

SEPTEMBER 24, 2024

Think of them like a promoted in-feed post on Meta or a Sponsored Content ad on LinkedIn. However, only 3-6 lines of body copy are visible in feeds, so it’s important to make those lines impactful. First view First view ads on Reddit are a premium advertising opportunity, ensuring your brand is the first in-feed ad that users see.

Promotion 85

Promotion Advertising Advertisers Place 85

Sprout Social

NOVEMBER 20, 2024

So how do you navigate the challenge of disrupting the feed? It’s also one way businesses can combat social media saturation —edutainment interrupts feed scrolling and makes your brand memorable. Brands know social media is saturated with content. The answer: Edutainment social media.

Entertainment 111

Entertainment Education User-Generated Retail 111

SocialPilot

DECEMBER 18, 2024

You can also use a collage of photos, a single static image, or other posts from your feed to make your Story. Placement Reels: Explore tab, feed, and Reels tab Story: At the top of users screens Story: Stories are shared only with your followers. A study found that Reels result in 22% more new followers than videos on your feed.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Search Engine Land

SEPTEMBER 20, 2024

Product feed optimization For ecommerce marketers, optimizing product feeds is crucial for effective PPC campaigns. Google Shopping now offers free organic product listings , so an optimized feed can drive free traffic and boost your shopping and performance max campaigns. It can benefit SEO, too.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

JANUARY 6, 2025

Identify AI use cases that can build on existing clean data sets like product feeds or digital campaign performance data. Adding AI-driven solutions to already sprawling ecosystems can easily create confusion and waste. Data quality and integration : AI thrives on clean, well-structured data.

Transform 117

Transform Analytics Product Management 117

Martech

JULY 29, 2024

Prompt: Does DAM feed into CMS? Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). I am trained with MarTech content. Here’s something somebody asked me! After that, how to improve prompts to get even better answers from me.

Management 121

Management eCommerce CRM User-Generated 121

SocialPilot

JANUARY 16, 2025

Social platforms prioritize content that gets likes, comments, shares, and saves more as it indicates relevance and value and pushes them to discovery pages like Instagram Explore, TikTok For You, or Facebook News Feeds. Integrating social media links can boost website traffic.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hootsuite

NOVEMBER 28, 2024

Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. Bookmark these tips and get cracking — we’ll see you on our feed! See how it compares in terms of features and integrations.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hubspot Marketing

JANUARY 27, 2025

million gallons of non-organic 2% milk Feed 3,835 superb owls for one year* Between 17 and 28 chief marketing officers 140 entry-level marketers 70,000 seats on the Canva Teams plan * Its illegal to own an owl as a pet in the U.S. Number based on estimates from wildlife rescues and zoos that feed Great Horned Owls.

Advertising 120

Advertising Advertisers Price Food 120

Martech

NOVEMBER 6, 2024

During these times, people unwind and scroll through their feeds, and they are more likely to engage deeply with content. Late-night posts yield 15% higher scores, while weekend posts see an 18% increase in comments, underscoring the importance of timing. This makes sense when you consider user behavior.

PR 135

PR Transform Target Market Content Marketing 135

Buffer Marketing

AUGUST 26, 2024

LinkedIn, in particular, is doubling down on short-form video content with an in-feed ‘Videos for You’ segment that has seen video reach on the platform skyrocketing. If they’re excited about your brand, there’s no doubt they’ll be happy to be featured on your feed.

Social Media Marketing 118

Social Media Marketing User-Generated Gen Z Thought Leadership 118

Search Engine Land

SEPTEMBER 10, 2024

By feeding a list of URLs into the tool along with your prompt, SEOs can quickly produce optimized titles and meta descriptions at scale. ChatGPT can provide basic keyword groupings based on intent and relevance by feeding it keyword lists and specific prompts. Using ChatGPT for keyword clustering While KeywordInsights.AI

SEO 94

SEO Transform Customer Search Marketers 94

Buffer Marketing

JULY 23, 2025

While the platform might look like one big feed, it’s really a network of micro-behaviors. Those overlaps echo our data: creators aren’t replacing Instagram — they’re layering it into an ecosystem of text-first apps, short-form video feeds, and carousel-friendly networks.

Gen Z 80

Gen Z User-Generated Education Place 80

Buffer Marketing

JULY 22, 2024

However, Instagram Feed and Instagram Stories ranked #2 and #3 as the top-performing Meta channels for ads on this list.  When you do, you'll see the options below become available to you: There are several options across the Meta suite of social platforms: Feeds: Get high visibility for your business with ads in feeds.

Advertising 116

Advertising Advertisers User-Generated Management 116