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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Cross-functional collaboration continues to improve, particularly with finance and human resources departments in brand-building initiatives. Key performance indicators reflect these challenges: Corporate sales growth fell to 8.3%, continuing a two-year decline from 14.1% economy compared to the previous quarter.

Transform 130
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The two approaches to AI implementation: Collaboration vs. independence

Martech

In regulated industries like finance and healthcare, their role is critical to maintaining compliance and setting guidelines for responsible AI use. Business analyst: Key performance indicators such as engagement rates, course completion and user satisfaction were tracked to ensure alignment with strategic objectives.

Transform 109
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How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

Weve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. So, as your audience grows, evolve your key performance indicators (KPIs) to match your stage of growth. Below, Ill share that growth journey.

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3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Adobe Experience Cloud Blog

Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Re-frame the Questions Coming From Finance. You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? It’s planning season, marketers.

Finance 134
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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. Just think about where marketing sat five years ago. Plan a campaign.

CMO 145
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6 challenges businesses face when deploying CDPs

Martech

While this indicates CDPs are struggling to find a niche with their users at some organizations, there’s a bigger problem facing many CDPs before users even get their hands on the technology deployment. Ask someone in finance how their ERP deployment worked out, and you’re likely in for a long story. Why is that?

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc.

Transform 130