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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent of marketers, up from 7.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130
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How to Make Money on Instagram in 2024

Buffer Marketing

Career and finance creator Chloe Shih ( @chloe.shih ) partners with various finance-focused brands to share advice with her audience.   Research industry standards : To ensure you're charging a fair price for your sponsored content, research what other influencers in your niche with similar follower counts are charging.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Study “market share capture” strategies and how to finance them.

Transform 125
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What is Digital Transformation and why companies need it immediately

Rock Content

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. This brings companies’ administrative and operational capabilities to a new era of automation and optimization.

Transform 139
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Demonstrating the value of social to your CFO

Sprout Social

Are you trying to expand into new markets? Are you launching a new product? Once you define what is important, you can attach all of your marketing efforts (and budget requests) to those broader goals. What are you trying to accomplish? Are you going to acquire a company?

CMO 94
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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. More About Clare Price: Download a free chapter of her new book.

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Content Automation: How is it changing content marketing

Scoop.it!

Marketing automation for small businesses can be of great help with tedious tasks like updating prices or product descriptions and making sure new leads are to your CRM system for follow up. Here, we will discuss how automation is changing content marketing forever! So let’s first discuss how content automation works?