Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. He’s also the Managing Director of Ramp Ventures. Are they freelance or W-2?

Content Marketing

Hootsuite

SEPTEMBER 30, 2022

It can be a lot more cost-effective than traditional marketing strategies. Do this through HTML or Google Tag Manager. Customers also get information about payment and financing options. Banking and finance are complicated industries. By doing so, they can provide relevant information when they ask for it.”.

eCommerce

Martech

MAY 2, 2024

What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind. Gatekeepers Protect the executive from vendor-side salespeople.

CRM

Hubspot Marketing

APRIL 6, 2021

According to Lindsay Kolowich , the team manager of the HubSpot Academy Acquisition Content Team, "content is a great way to guide users to a landing page. In the long term, when compared to paid advertisements, video marketing, and traditional marketing, content wins the battle with Frank from finance every time.

Content Marketing

Marketing Insider Group

JULY 23, 2015

When it comes to properly telling the brand story, it starts with it in different ways, shapes and forms within the marketing organization. Storytelling to a traditional marketing audience is very different from telling the story through demand gen or to an employee audience. Be relevant, specific and personal.

Finance

Litmus

FEBRUARY 2, 2021

Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. With marketing becoming even more measurable and accountable, the relationship with the CFO has become all the more critical—and even more beneficial. Make the CFO your new work BFF.

Finance

Pam Didner

JULY 2, 2019

Her NEW boss, Tom, is a product and operations guy with no sales and marketing experience. She needs help to articulate marketing’s value-add and so that the new general manager understands her team’s impact on sales and customers. What does the new general manager want to know? So, some background…. Let’s talk about it.

Finance

Martech

NOVEMBER 15, 2021

In cases where the so-called walled garden companies (Facebook, Google, Apple and Amazon) are in possession of the data marketers need to evaluate efficacy, marketing attribution and predictive analytics companies often have forged relationships to help their clients penetrate these closed systems. Target customers. Target customers.

Analytics

Rock Content

SEPTEMBER 6, 2023

Incorporate traditional marketing options like mailers and local billboards into your strategy. You’ll also want to consider your marketing budget. There are plenty of options out there that are free and merely a matter of doing the work, but don’t sleep on the idea of investing in your marketing.

Real Estate

Buffer Marketing

JANUARY 25, 2024

There were a variety of workflows and rituals that we chose to make transparent, such as our metrics and finances, internal and external communication, and our efforts toward self-improvement (another of our values). In traditional market data, the jumps might be inconsistent. And then, we made our biggest mistake of all.

Finance

Buffer Marketing

JANUARY 25, 2024

There were a variety of workflows and rituals that we chose to make transparent, such as our metrics and finances, internal and external communication, and our efforts toward self-improvement (another of our values). In traditional market data, the jumps might be inconsistent. And then, we made our biggest mistake of all.

Finance

Duct Tape Marketing

NOVEMBER 9, 2022

7:15] How do you manage the fact that somebody is hiring you to do marketing, but you can’t really do marketing if you don’t get into every aspect of their business? [10:20] [3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41]

Real Estate

Duct Tape Marketing

MAY 23, 2019

John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. She is a former Career Development Program Manager at Google, and she is also the author of What To Do When You Need To Move Out of Your Parents’ Basement … No, that’s not it, we’ll get back to that one. Maybe never.

Finance

Hubspot Marketing

AUGUST 21, 2023

Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Keep it concise and support ideas with data.

Price

Adobe Experience Cloud Blog

DECEMBER 1, 2017

With marketing automation, banks can now realize the promise of big data by obtaining a 360-view of their customer in real time. He googles “student loans Austin Texas”, visits United Heritage Bank and is presented with a banner ad for college financing. What does this mean for the banking industry?

Transform

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express.

Email Marketing