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Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Why promote your business on social media? You need a plan, man.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. Total revenue: Sales generated by your marketing campaign (such as product purchases).

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5 Steps To Creating a Successful Event Marketing Strategy

OnPassive Marketing

This plan should include: Who are you targeting What events will you be holding When the events will be held How much money will you spend on each event What publicity will you provide for the events. Which social media platforms will you use to promote the events. Once you have a plan, it is essential to execute it.

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The 7 Building Blocks of a Solid Content Marketing Plan

Rock Content

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Understand your audience. Create a calendar. Stay on budget.

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The Ultimate Collection of 200+ Best Free Content Marketing Templates

Hubspot Marketing

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template. Email Marketing Planning Template.

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Does Content Marketing for Startups Work? 7 Strategies for Success

Rock Content

As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list. However, it is an incredibly important part of your overall marketing plans and without it, you can have a hard time getting established or finding new business.