Remove Finance Remove Millennials Remove Social Media Marketing
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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Australian social media demographics to inform your strategy

Sprout Social

While Australians of all ages use social media, younger users are more active than their elders. Nearly all Zoomers agree that influencers should take public stances on social issues. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 75
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60 social media statistics marketers need to know in 2025

Hootsuite

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools.

Gen Z 111
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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.”

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 75
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 63