Food Gen Z Shipping 
Sprout Social
NOVEMBER 19, 2024
Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.
Sprout Social
MAY 12, 2025
In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.
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Sprout Social
NOVEMBER 11, 2019
For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?
Martech
SEPTEMBER 13, 2023
41% of consumers are considering using buy now pay later services, while an additional 2 out of 5 consumers would cut down on essential expenses such as food and gas to afford their gifts. 34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs.
Backlinko
JUNE 4, 2024
From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Food and beverages (non-alcoholic) 41.8% billion Food $370.7 48% of US consumers state that their main reason for abandoning shopping carts during the checkout process are high extra costs (shipping, tax, fees).
Buffer Marketing
FEBRUARY 6, 2024
Over 274 nights, the ship will make port in over 60 countries, with some 700 passengers booked to stay on board for the journey. What’s the food like? ” About a week later, Marc was packing his bags for the ship, thanks to a sponsorship from Atria Books, and delivered on that promise.
Hootsuite
JUNE 18, 2020
The maximalist food photo. For a long time, food images on Instagram were tidy and refined: a square of avocado toast on a pastel plate, an artful cappuccino, a perfect Momofuku cake. Instead, viewers are craving food that looks vibrant and messy. Photo: @conpoulos, food styling: @simoncooks). View this post on Instagram.
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