Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

SmartBrief - Marketing

AUGUST 1, 2023

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. The line between video games and other media is blurring, too.

Customer 52

Customer Millennials Transform Gen Z 52

Hootsuite

AUGUST 14, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. A ChatGPT prompt is a phrase or instruction you give the ChatGPT AI model to generate a response. The best prompts for ChatGPT might read: “Generate a list of potential career paths for a history student.

Product 92

Product Real Estate User-Generated Fashion 92

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Buffer Marketing

APRIL 18, 2024

Enhance brand perception: First impressions count, especially on social media, where scrolling has become our default mode, and you have a short amount of time to grab a user’s attention. Boost engagement: On-trend graphics are more likely to capture the attention of social media users, standing out in a vast sea of content.

Gen Z 100

Gen Z Branding Transform Food 100

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram is a place where users want to discover and follow brands too.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 140

Gen Z User-Generated Marketing Marketers 140

Hubspot Marketing

AUGUST 18, 2022

In this exchange, the high-end designers can expose their name to a new generation of potential consumers, who will increasingly aspire to own more pieces from those high-end collections while furthering the idea that Target can be a store to find fashion-forward clothing. Image Source. Why Target Co-Branding Campaign Works. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Let’s face it, we love videos. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

NOVEMBER 11, 2019

Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix.

Gen Z 87

Gen Z Millennials Shoppers Price 87

Hootsuite

NOVEMBER 28, 2022

Take dog food suppliers Chewy, for example. I contacted @Chewy last week to see if I could return an unopened bag of my dog’s food after he died. They 1) gave me a full refund, 2) told me to donate the food to the shelter, and 3) had flowers delivered today with the gift note signed by the person I talked to??

Management 123

Management Customer CRM Customer Journey 123

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. More than half of Instagram users check out the Explore page every month. Reposts from other users. Millennials did!

Millennials 143

Millennials User-Generated B2C Fashion 143

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 115

Customer Gen Z User-Generated Health 115

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s. Free Promotion. Paid Promotion. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 124

Shoppers Product Gen Z Promotion 124

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hubspot Marketing

AUGUST 2, 2018

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. Lead generation. Picture Credit: WordStream. Their content has to be engaging. With almost 1.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. According to Instagram, 87 percent of users have bought something promoted by an influencer. Influencers are everywhere. million of them work on YouTube. Sounds great, right?

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Sprout Social

MAY 5, 2019

Bright images are more common now as well as carefully propped up food against interesting backgrounds. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Are they legit? Conclusion.

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111

Exposure Ninja

OCTOBER 2, 2023

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. Focus on learning which decade of life your social media target audience is in, or their generation. You can then test adding these hashtags to your social posts to extend your reach to more relevant users. Research which social channels your audience uses.

Fashion 145

Fashion Food Analytics Education 145

Econsultancy

MARCH 4, 2022

Juniper Research predicts that this growth will be driven by “retailers offering compelling omnichannel retail experiences that increase user ecommerce spend”, and that online, mobile and physical retail locations will all be instrumental to retailers’ future success. of non-food retail sales were online.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Hootsuite

JUNE 26, 2019

Millennials, single moms, kids with kanines? A billion users, 500 million of them active every day. More active monthly users than any one country’s population. billion daily users, and 2.13 More active monthly users than any one country’s population. billion daily users, and 2.13 Facebook Demographics.

User-Generated 111

User-Generated Analytics Millennials Copywriting 111

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. Promoted Pins.

Advertising 83

Advertising Advertisers Promotion User-Generated 83

Econsultancy

NOVEMBER 22, 2021

billion), with reports citing ‘strong demand’ for food delivery services and electronics amid a new wave of infections. Drilling down by vertical, online food delivery purchases rose 36.8% Around 20% were first-time users of the platform, equating to approximately 3.8 billion yuan in 2020 to 349.1 year-on-year.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

Personalized Marketing 138

Personalized Marketing COS Branding Price 138

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. YouTube & BTS: Permission to Dance.

Gen Z 133

Gen Z User-Generated Millennials Branding 133

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline. million in total.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. According to Statista, the world’s social media user count was 4.26 At its peak, Friendster had over 8 million users. million social media users in the Philippines in 2022 – Meltwater 82.4%

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. events significantly boost fashion, food, and health and beauty purchases.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Marketing Insider Group

MARCH 4, 2020

Slick photos, self-promotional stories, and chances to win football tickets abound, yet there isn’t a blog in sight. If only the beverage maker would go after the foodie market with content that extols the beverage’s natural affinity with food. For example, take a look at Coca-Cola’s website.

Content Marketing 108

Content Marketing User-Generated Marketing Marketers 108

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Sprout Social

APRIL 6, 2023

Generate leads and revenue Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. For example, when a chatbot asks users why they’re visiting your page, this automated interaction can help customers find what they want and nudge them towards converting.

User-Generated 80

User-Generated Marketing Marketers Gen Z 80

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

CXL

OCTOBER 31, 2022

With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. If you’re running a freemium model , you’ll also be trying to upsell your free-plan users to a paid plan and potentially cross-sell all customers with any add-on products.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85