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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing

Hubspot Marketing

“There are going to be more options … so if you're the type of influencer who doesn't want to put your face in front of everything, you can create a faceless YouTube channel and use AI in the background to generate your ideas,” he explains. “At Below are some AI tools influencer marketers should check out.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Image Source. Why Target Co-Branding Campaign Works. Image Source.

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The Ultimate Twitch Marketing Guide for Business

Hootsuite

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. 4 quick tips for successful Twitch influencer marketing. Fast-food chain Wendy’s is a brilliant example of creating a channel and taking up valuable space on Twitch. Branded channel.

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10 Non-Obvious Social Media Trends You Need to Consider Right Now

Businesses Grow

The big new platform There seems to be just one significant new social media platform every five years or so. Social media platforms have fragmented along generational lines. Within 18 months, we’ll be able to create full-length AI-generated movies on our laptop. What’s going to be next? Stay with me.

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How to Make Money on Instagram in 2024

Buffer Marketing

These tools allow users to discover and purchase your products without leaving the app, creating a seamless shopping experience. When users tap on a tag, they'll see product details and have the option to purchase directly within the app.

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A radical idea about AI and marketing

Businesses Grow

ChatGPT and other AI applications extract information from the web to construct the best content or images to serve the user’s prompts. So the great ocean of content on the internet is the available “food” for the application. They are simply re-assembling pre-existing content into new forms.

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