Sprout Social

JUNE 11, 2025

The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. The best campaigns consider an influencer’s content types and audience.

Influencer Marketing

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. All consumers are unique, but that level of personalization as a marketer isn’t really realistic.

Gen Z

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” Dimperio is a Millennial herself, as well as a brand builder and digital native who helped define influencer culture.

Millennials

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z

Sprout Social

JULY 3, 2025

One of the first big Aussie fashion influencers, Antoinette’s timeless approach continues to influence modern Australian style. YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Emily Venz (@emilyvenz) Source: Instagram Instagram: 466.3K TikTok: 83.2K

Fashion

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. This high level of trust underscores the potential for effective marketing to young Hispanics through social media influencers.

Gen Z

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds.

Transform

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties.

Gen Z

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. 32% of U.S.

Gen Z

Sprout Social

JUNE 25, 2025

The traditional marketing playbook isn’t breaking through like it once did. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts.

Gen Z

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

Gen Z

Buffer Marketing

APRIL 29, 2025

To be eligible for Instagram shopping, your business must: Be located in a supported market where Instagram shopping is available (that includes the U.S., Encourage word-of-mouth marketing When I'm looking for a new. Tap into word-of-mouth marketing by sharing user-generated content.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Social media entrepreneurship entails building a business using social media as the predominant method of driving sales and marketing. Theres a rise in influencer marketing.

Gen Z

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. billion) by 2030.

Gen Z

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Sprout Social

JULY 31, 2025

Direct-to-consumer (DTC) marketing has evolved from a disruptor model into a standard go-to-market strategy. Direct to consumer marketing success depends on strong customer relationships , and social is where those happen in real time. Today’s shoppers want more than transactions. That’s where social media plays a pivotal role.

Gen Z

Sprout Social

AUGUST 4, 2025

For social media marketers, who are already struggling to do their jobs, this means even more stress and brand safety risks. Gen Z isn’t loyal to one app; they’re loyal to the experience. While in real life, we’re seeing a creative resurgence—including university activations, experience-led marketing and retail theater.

Law

Sprout Social

JULY 1, 2025

Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

Branding

Sprout Social

FEBRUARY 28, 2025

We want to provide you with the key data and insights needed to navigate these social media marketing trends in the United Kingdom and make informed decisions that drive real results. Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025.

Gen Z

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing

Sprout Social

AUGUST 12, 2025

YouTube Shorts, now generating 200 billion daily views globally, attributes most of that engagement to algorithmic recommendations and creators rather than subscriptions. And with this shift, one thing has become clear: influence no longer lives in the follower count. Sprout Social Influencer Marketing is built for this new era.

Gen Z

Sprout Social

JULY 7, 2025

With influencer marketing booming in Australia, food influencers drive huge engagement ( often above 2.5% ) across networks like Instagram, TikTok and YouTube. From restaurant promos to product launches, the right influencer partnership can skyrocket your brand’s reach and impact.

Food

Marketing Insider Group

JUNE 24, 2025

As platforms double down on in-app shopping and creators gain more influence over consumer decisions, the future of e-commerce on social media is being rewritten in real time. Whether you’re a brand, a marketer, or a curious entrepreneur, understanding how social commerce trends are evolving is essential to stay competitive.

Gen Z

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. It’s an arm of social media marketing where you spend money to reach the right audience. How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. Enter: Social media advertising.

Advertising

Sprout Social

JULY 9, 2025

If you’re here, you already know influencer marketing works. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Play your cards right and influencer campaigns can earn $5.78 But finding the right fit? Not so simple.

Branding

Sprout Social

AUGUST 1, 2025

TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. This is good news for marketers. Age brackets While Gen Z still makes up the bulk of TikTok’s user base, older millennials, Gen X and Baby Boomers are gradually adopting the platform. Who uses TikTok in the UK?

Gen Z

Sprout Social

MAY 12, 2025

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. Users are most interested in entertaining content, influencer partnerships, contests and giveaways. In Q4 2024 alone, TikTok generated 186 million downloads from users globally.

Gen Z

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO