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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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Australian social media demographics to inform your strategy

Sprout Social

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. The report also found that approximately one in five Australians creates social media content to generate income.

Gen Z 67
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 61
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Tax season is heating up

illumin

Tips and tricks for tax prep businesses to get the most out of their advertising Here are more tips and tricks to ensure your ad campaigns get the most customer reach and engagement: Define your audience: Know your target market and their demographics. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget.

Law 105
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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

Social Media as a Search and Commerce Platform Platforms like TikTok and Instagram have evolved beyond social networking, becoming significant search engines and commerce platforms, especially among Gen Z users. Check out our Social Media Marketing services. This also impacts ad performance.

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Social media in healthcare: A regulation-friendly guide for 2025

Hootsuite

The benefits of using social media in healthcare are tangible: 57% of people say a hospitals social media presence strongly influences their choice of where to access healthcare , and 81% associate a strong social presence with having cutting-edge technology. based healthcare organizations on social media.

Law 61