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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing? Of course not.

eCommerce 106
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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. For example: If you’re targeting Gen Z, prioritize TikTok and Instagram Reels, where short-form video dominates. What is a product marketing checklist? Running an ecommerce campaign?

PR 78
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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

Gen Z 52
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Which Social Media Platform Should You Market Products On? By now, you might be on all the major social media platforms.

Shoppers 145
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Not at all.

Branding 141
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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 134