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In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with GenZ. As they do, their impact is fundamentally transforming what we market and why.
But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a GenZ digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?
More importantly, the average B2B customer has also transformed. Millennials and GenZ are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketingstrategies.
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketingstrategies to keep your business relevant. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach.
Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with GenZ and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting GenZ.
Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketingstrategy and making smarter decisions that drive future success. And let’s face itdifferent audiences behave differently (Hey, GenZ on TikTok!).
What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok.
Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. A creator and influencer marketingstrategy is no longer a nice to have, its an absolute necessity.
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketingstrategies.
“GenZ Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do GenZ, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.
In a conversation with Nate Bigger , Founder + CEO of MONPURE and the leader behind the brands marketingstrategy, we heard firsthand how the company is navigating the beauty landscape with authenticity, science-led storytelling, and a deep understanding of the emotional side of self-care. Brands like MONPURE are ahead of the curve.
The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. To stay ahead, businesses must adapt to these changes, embracing innovative strategies while reevaluating traditional approaches.
Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketingstrategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.
In 2025, this is the content driving the highest ROI, according to our 2025 State of Marketing Report. TikTok and Instagram have evolved from platforms for dancing and sharing stylish photos to transforming the way people shop. With that, lets explore another great video marketing tactic for ecommerce. Of course not.
It’s employee-generated content (EGC) – the secret sauce that can transform your content marketingstrategy beyond your wildest dreams. The numbers are in: employee-generated content generates more than goodwill. Skeptical GenZ and millennial consumers have lost trust in official messages.
While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. Here are a few podcast statistics that cover the specifics of this marketing format. hours per week listening to podcasts.
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketingstrategies.
I have what I humbly call the Schaefer Rule: when you look at a transformational technology and think it could change everything in the next year, triple your timeline. It’s not just a tool; it’s something transformational. If you think it can happen in a year, it’ll happen in three.
How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketingstrategy. Explore what this means for optimizing the company’s digital marketingstrategy. How should B2B marketers use GA4?
Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape. Kaplan has been recognized by Forbes and Business Insider as a top CMO, and was even called a Marketing Rockstar by Rolling Stone.
GenZ users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). It should signify an innovation in executing search marketingstrategies and thinking about platforms.
Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. Our report shows only 35% of GenZ consumers rank authenticity as a top trait they care about when it comes to influencers. Influencer marketing has transformed how we shop.
Test 2: Recognize industry trends that could influence a marketingstrategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketingstrategy. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.
Marketingstrategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Delivering an exceptional customer experience requires incorporating accessibility into the marketingstrategy from the outset. It can’t be an afterthought.
When you coordinate your digital marketingstrategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketingstrategy. Strategic MarketingTransformation.
Well, Instagram carousel posts (or, as GenZ calls them, photo dumps ) get three times more engagement than regular posts, you want to make sure yours are flawless. But you can’t transform a published carousel into a traditional IG post — in other words, there has to be two or more images remaining. Why is this great news?
Why should you, as a marketer, keep a closer eye on “the front page of the internet”? However, many GenZ Reddit users don’t quite agree — especially when it comes to product information. A recent survey conducted by Reddit in collaboration with GWI and AmbassCo sheds light on this transformation.
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketingstrategies.
Oreo transformed an unexpected power outage into a moment of branding genius. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. GenZ punches above their weight in its influence on culture, music, fashion, and business. Only now matters.
Good morning, Marketers, and what comes first, strategy or operations? Sedlak doesn’t mean strategy isn’t desirable; just that an operations team could set up a website or a social media presence and generate revenue with no coherent planning or objectives. Coupons, the GenZ way . Early in T.
GenZ popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. Here’s a brief summary of the two: TikTok strategy.
For 40% of millennials and members of GenerationZ, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts.
Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketingstrategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.
“This year is going to be transformative!” ” Next is younger GenZ social media managers posting to LinkedIn, which brings a new energy to the platform. ” As humans, we tend to say (and believe) this statement about every year.
“This year is going to be transformative!” ” Next is younger GenZ social media managers posting to LinkedIn, which brings a new energy to the platform. ” As humans, we tend to say (and believe) this statement about every year.
Part of the momentum for this career choice comes from a hype-drenched belief that Web3 technologies like creator coin economies and NFTs provide a transformational economic change for creators. The majority of content creators are GenZ or millennials. Today the entry barrier to the creator economy is almost zero.
You need a digital marketingstrategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.
In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. And with consumers 2.4
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketingstrategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.
In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. In 2021, only 9% of marketers were using TikTok to promote their business. Social media is always evolving to satisfy the needs and interests of its users.
Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success. Wrapping Up.
This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketingstrategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.
Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.
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