Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 127

Social Media Marketing Gen Z Direct Mail Communications 127

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

MARCH 11, 2020

While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. They’re also a prime market due to their high-purchasing power and early-career status. LinkedIn is a great place to network and find jobs. 30,000-$49,999: 20%.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape.

Gen Z 52

Gen Z Millennials Health Transform 52

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. And more concerningly, the FCC ended 2022 still debating whether or not to ban the app outright.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Social media will be huge for e-commerce.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. They saw it as a platform for Gen-Z to make short, funny videos. Top TikTok Trends. easymakeup.

B2C 117

B2C Gen Z Marketing Marketers 117

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn. of its US user base to be exact.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

SEPTEMBER 16, 2022

Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines. And data shows Gen-Z is doing the same.

Gen Z 140

Gen Z Product Place Social Media Marketing 140

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. But what about the marketing world? From Meta’s Performance 5 framework to Twitter Blue, here’s what happened this month in marketing. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

AUGUST 15, 2022

In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service. That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. What’s Next for Social Shopping?

Gen Z 98

Gen Z Millennials Shoppers Retail 98

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

MAY 1, 2023

But, it does make you wonder what consumers actually do while spending all that time on social media. And -- as a marketer -- you're likely going a step further by asking: "What's my target audience doing on there?" adults are on TikTok, but this shoots up to 62% when we look at Gen Z. Just about one in three U.S.

Gen Z 116

Gen Z Entertainment Education Social Media Marketing 116

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. It ranks third in ROI, remaining tried and true.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. So this begs the question: is TikTok the new (social media) Amazon? fulfillment centers.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 119

Gen Z Millennials User-Generated Marketing 119

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. But, don’t worry.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Social media delivers a big ROI, and I cannot lie, friends. Build brand loyalty.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

FEBRUARY 6, 2024

Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024. Why, you may ask? And believe me, trust goes a long way.

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Neil Patel

MARCH 22, 2021

What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. By making social media marketing more personal again, which is where Instagram’s “Live Room” feature comes in. Instagram Live Rooms bring a fun new dimension to product marketing.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. However, there’s a spread across economic and political spectrums, making it an exciting place for debate. Disadvantages of X Lack of Moderation X touts itself as a place for freedom of speech.

Gen Z 97

Gen Z Branding Advertising Advertisers 97