Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. New products they love.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. Dig deeper: Do personas REALLY matter in content marketing?

Product 98

Product SEO Gen Z Transform 98

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. By consistently appearing in search results, you can amplify your brand awareness, engage with users, and gain a competitive edge in the market.

Gen Z 119

Gen Z Product User-Generated Millennials 119

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

Gen Z 89

Gen Z Millennials Shoppers Price 89

Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated 93

User-Generated Gen Z Law Promotion 93

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? An example of user-generated content from Calvin Klein. Not clued in just yet?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 98

Gen Z Product Millennials Retail 98

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 140

Gen Z Millennials User-Generated Entertainment 140

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 115

Gen Z Branding Millennials Transform 115

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring, too.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media.

Gen Z 104

Gen Z User-Generated Education Food 104

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well.

Retail 104

Retail Gen Z Market Trends Millennials 104

Set Up

APRIL 16, 2024

At Set up , we are actively engaged with the Client and Agency sides of marketing since we are the bridge between the two. Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. Are you working with a marketing agency that fits your needs?

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

Gen Z 133

Gen Z Millennials Transform Marketing 133

TechWyse

MARCH 28, 2023

But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. From International Women’s Day ads to Coke’s “Masterpiece” campaign, here’s what happened this month in marketing. But what does that have anything to do with marketing? Patrick’s Day and the 95th Academy Awards–did we miss anything?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok. Let's dive in.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape.

Gen Z 52

Gen Z Millennials Health Transform 52

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 98

Influencer Marketing Gen Z Fashion Food 98

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. Let me explain.

Gen Z 129

Gen Z Marketing Marketers User-Generated 129

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. of its US user base to be exact. With over 1 billion active monthly users, TikTok is where a significant portion of this demographic spends their time.

Gen Z 84

Gen Z User-Generated Entertainment Millennials 84

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Higher user reviews for products. Personalized content experience.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 88

Gen Z Millennials Law User-Generated 88

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. billion monthly active users.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Hubspot Marketing

OCTOBER 3, 2022

TikTok has 1 billion global daily active users. Of marketers that buy paid ads on social media, 65% purchase them on TikTok. Marketers say that TikTok is the second most effective platform for video content. 36% of consumers want to learn about products through short-form videos like TikToks or Reels. DataReportal ).

Gen Z 128

Gen Z Advertising Advertisers User-Generated 128

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

SEPTEMBER 26, 2022

According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Takeaways for Marketers.

Gen Z 101

Gen Z Customer loyalty User-Generated Communications 101

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. It currently has about 196 million active monthly users.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73

Hubspot Marketing

SEPTEMBER 11, 2023

When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 107

Gen Z Inbound Marketing User-Generated Entertainment 107