Power Digital Marketing

NOVEMBER 29, 2022

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

Retail 52

Retail Gen Z Shoppers eCommerce 52

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos.

Gen Z 128

Gen Z Millennials Retail Price 128

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. As consumers (and modern-day humans) we know instinctively that even the highest quality products will struggle to find buyers if no one knows they exist.

Retail 52

Retail Gen Z Marketing Marketers 52

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. Create a payment request with item description and price. Social media is Gen Z’s preferred channel for discovering new products.

Gen Z 102

Gen Z Millennials Shoppers Retail 102

Search Engine Land

MARCH 3, 2023

Pinterest users can then view the retailer’s product recommendations, search for additional items, add them to their shopping cart, and complete the purchase, just as they would if they visited Kohl’s website directly. How it works. Keeping up with demand. Why we care.

Gen Z 97

Gen Z Transform Retail Advertising 97

Econsultancy

FEBRUARY 18, 2022

Research from Deloitte finds that price and quality are individually cited as top-three purchasing criteria by consumers anywhere between 61% and 86% of the time (depending on sector). But of course, findings like these are often based on attitudes and passive intention, as opposed to direct action.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Martech

AUGUST 5, 2021

Rowe Price Associates, Inc. Rowe Price . Rowe Price found that the best way to set up the flow of their data was through a hub-and-spoke system, according to Frank Hong, Software Group Manager at the investment management company. Coupons, the Gen Z way . Dan Price , CEO, Gravity Payments. Read more here.

Gen Z 107

Gen Z Transform Price User-Generated 107

Neil Patel

SEPTEMBER 21, 2021

Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. The industry is growing fast, with 37.7 Highlight Your BNPL Payment Option.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. There is no one-size-fits-all approach to selling your products on Instagram.

Gen Z 107

Gen Z User-Generated Shoppers Real Estate 107

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Neil Patel

NOVEMBER 26, 2020

Luxury products are synonymous with high price tags. That’s why luxury products also need to be excellent. The quality has to match the price tag. Finally, luxury products have to be exclusive. It’s not a luxury product if everyone has one. Often, exclusivity is achieved by price.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Search Engine Land

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers. 64%), the U.K. (59%)

Gen Z 69

Gen Z Customer loyalty Transform Shoppers 69

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders. Products featured:?Moisture

Gen Z 110

Gen Z Transform eCommerce User-Generated 110

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. Some big retailers have invested in their own technology to deliver this. Investment in digital clienteling tools.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Marketing Insider Group

SEPTEMBER 15, 2020

How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? Meanwhile, 66% of Gen Z say in-store availability is important. Create a Consumer Product Sample. Consider Your Goals.

Gen Z 139

Gen Z Manufacturing Transform B2C 139

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. billion, which accounts for 11% of total CPG retail sales. Social listening will become even more important, as will user-generated content. Use in-store messaging to assist customers in finding what they need at a price they want to pay.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

CXL

OCTOBER 31, 2022

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. Create product and marketing initiatives to employ the personas ? It’s a process of asking qualitative questions and categorizing answers based on customer challenges and product features.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Using Google Trends’ historical findings, it is possible to find out what choices are popular in certain product categories. Offer a variety of payment methods.

SEO 106

SEO PR Gen Z eCommerce 106

Sachs Marketing Group

JANUARY 8, 2024

Pinterest : Ideal for lifestyle and retail, drives high purchase intent. TikTok : Popular with Gen Z, it offers creative, short-form video content. This means your ads are shown to people most likely to be interested in your products or services, increasing the chances of engagement and conversion.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. See what I mean?

Branding 145

Branding Fashion Shoppers Food 145

Martech

JULY 15, 2021

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. It was almost like they knew I was going to buy a TV and didn’t need to lower their prices substantially to incentivize me. For pricing, it’s not about interpreting buyer psychology. But how did they know that? Chris Wood, Editor.

Gen Z 107

Gen Z Millennials Direct Mail Retail 107

Exposure Ninja

JULY 13, 2022

In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN is an online fast fashion retailer, founded in 2008 by Chris Xu. The company also purchased Romwe, another Chinese eCommerce retailer. The History of SHEIN.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Backlinko

JANUARY 8, 2024

What sets Nordstrom apart (besides the huge variety of products for your audience) are the exclusive benefits. This is incredibly helpful considering the relatively short cookie duration – the more perks on offer, the more likely visitors are to checkout and purchase products more quickly.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Exposure Ninja

OCTOBER 16, 2023

Product Your product is what you’re marketing — so of course, this is the first P. Your product might be physical, digital or a service. When it comes to how you think of your product in terms of marketing, you need to consider a few different things. Secondly, what’s the lifecycle of your product?

Price 52

Price Promotion Marketing Marketers 52

Hootsuite

JULY 7, 2020

During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. and Canada.

Non-Profit 145

Non-Profit Retail Gen Z Health 145

Hootsuite

SEPTEMBER 3, 2020

The companies that took decisive action—like donating to frontline workers or pivoting production lines to make hand sanitizer or perusal protective equipment (PPE)—were commended for serving their communities, not just their shareholders. Brands with high-involvement, utilitarian products should pay close attention. Facebook Shops.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Advertising. Customer experience. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

SEPTEMBER 9, 2020

Pro tip: If you’ve got a tangible product, a Facebook photo ad is a great way to show it off. Show people using your product, rather than a simple photo of the product itself. Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. It’s the perfect fit for a retail brand.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Exposure Ninja

OCTOBER 2, 2023

Still, the company decided to offer an assembly service to those customers who don’t want to build the products themselves. This could be a classic TV ad or something more subtle, like a product placement. Traditional TV adverts are often like short films, selling an idea or a lifestyle rather than a product.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products.

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers. 64%), the U.K. (59%)

Gen Z 99

Gen Z Customer loyalty Transform Shoppers 99

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Gitnux) 89% of people say watching a video has convinced them to buy a product or service. (The Google) Over 25% of users click on the first Google search result.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Sprout Social

JULY 14, 2022

The metaverse itself isn’t one single product or system, but an interconnected system of technologies, platforms and products that requires a lot of computing and engineering resources. Metaverse marketing allows you to tap into a niche audience, expand your brand’s reach and sell products in a new arena.

Branding 110

Branding Fashion Gen Z User-Generated 110

Sprout Social

JULY 27, 2021

Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Of course this natural tone of voice within the online conversation is all while still peppering their feed with products, sales and offers.

Gen Z 118

Gen Z Fashion Influencer Marketing Millennials 118

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 140

Gen Z Millennials Education Health 140

Sprout Social

MARCH 9, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.”. At the same time, IR leaders now understand the power that a group of vocal investors on social can have on an individual stock price.”.

Retail 88

Retail Gen Z Thought Leadership Health 88