illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 101

Gen Z Product Millennials Retail 101

CMO Network

JULY 18, 2022

Cooler Screens technology is transforming consumer expectations and bringing digital media to spaces that previously served only to keep products refrigerated.

Gen Z 90

Gen Z Transform Retail Product 90

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. click here to jump to our comparison section.

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 111

Gen Z Branding Millennials Transform 111

Industrial Marketer

NOVEMBER 29, 2022

Employees with highly developed product knowledge are the key to closing more sales. According to research, 91% of baby boomers and 79% of Gen Z agree that knowledgeable store employees make in-store shopping more appealing. Whether you’re in retail, manufacturing, software, or any other industry, knowledge is power.

Gen Z 52

Gen Z Product Manufacturing Retail 52

Power Digital Marketing

NOVEMBER 29, 2022

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

Retail 52

Retail Gen Z Shoppers eCommerce 52

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. 3 trend forecasting tips for retail brands.

Retail 122

Retail Fashion Gen Z Branding 122

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? Is it Gen Z , hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with "quiet quitting?". While the two generations above are incredibly unique, it's neither.

Gen Z 90

Gen Z Millennials Retail Marketing 90

Backlinko

MARCH 11, 2024

Around 40% of shoppers say that user-generated content (UGC) is “extremely” or “very” important when making a purchase decision.

User-Generated 90

User-Generated Gen Z Shoppers eCommerce 90

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. As consumers (and modern-day humans) we know instinctively that even the highest quality products will struggle to find buyers if no one knows they exist.

Retail 52

Retail Gen Z Marketing Marketers 52

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. Statista , 2023) The total revenue of online retail in Asian countries totaled 1.7

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. survey we reported on in Amazon beats Google as starting point for product search. Why we care. Amazon and Google reign.

eCommerce 94

eCommerce Gen Z Shoppers Millennials 94

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues.

Retail 101

Retail Gen Z Fashion Millennials 101

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos.

Gen Z 116

Gen Z Millennials Retail Price 116

TechWyse

JUNE 26, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures. At the same time, customers are also frequenting the app to discover new products and join in on all the hype surrounding them.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Sprout Social

JUNE 28, 2021

Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 107

Gen Z Transform Millennials Shipping 107

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. But while these tools may be working for marketers, are people actually buying products on Instagram and turning to DMs for customer service?

Gen Z 98

Gen Z Millennials Shoppers Retail 98

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. Aisle’s website also groups products in categories for their users to discover. It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings.

Gen Z 118

Gen Z Branding Shoppers Retail 118

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. It’s also worth noting the popularity of Skims products on TikTok. With over 5.2

Gen Z 91

Gen Z Millennials Law User-Generated 91

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. That helped her products appear more often and higher up in searches. Step 2: Add Testimonials to Your Skincare Marketing Product Web Pages. That’s exactly what Skincare by Alana did.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. Quality content becomes more valuable when people talk about your products, services and brands on social media, and when these conversations and feedback appear in social media search. Search engine results generally provide information. spend ~5 hours per week on Instagram.

Gen Z 126

Gen Z Fashion Food Entertainment 126

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Fantastic Furniture .

Gen Z 111

Gen Z Transform Retail Entertainment 111

Search Engine Land

MARCH 3, 2023

Pinterest users can then view the retailer’s product recommendations, search for additional items, add them to their shopping cart, and complete the purchase, just as they would if they visited Kohl’s website directly. Keeping up with demand. Why we care.

Gen Z 95

Gen Z Transform Retail Advertising 95

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Econsultancy

MAY 3, 2022

It’s no wonder that so many brands champion ethical or green products and services in their marketing. Especially when you consider a 2021 Forrester study that indicated 60% of online adults in France, 49% in the UK and 41% in the US prefer to buy environmentally sustainable products. A sea change is underway.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. Learn how to sell more products on social media and delight your customers without relying on cookies. What is social commerce? trillion by 2025.

Customer 128

Customer Transform Gen Z Retail 128

Hubspot Marketing

JULY 18, 2022

In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). Additionally, 26% of consumers prefer discovering new products via short-form videos like Instagram Reels.

Gen Z 117

Gen Z eCommerce Fashion Retail 117

Neil Patel

SEPTEMBER 21, 2021

BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. For example, a recent IPSOS study found consumers are 54 percent more likely to purchase from online retailers that offer PayPal, and a recent Morning Consult survey found PayPal is the #2 trusted brand in the world.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Power Digital Marketing

SEPTEMBER 23, 2022

Fashion retailer Free People offered products to curvy content creator Remi Bader for her infamous “Realistic Hauls” on TikTok, showcasing the good, the bad, and the ugly of her try-on experience. . Edible cookie dough brand, DEUX , went to Instagram to explain how the wrong kind of flour almost resulted in a loss of $30,000.

Gen Z 52

Gen Z Logistics Branding Fashion 52

Martech

AUGUST 5, 2021

Coupons, the Gen Z way . There are plenty of retailers that will text coupons on their own, but this service is centered around brands. There are plenty of retailers that will text coupons on their own, but this service is centered around brands. Read more here. this week, following a soft roll-out in April.

Gen Z 108

Gen Z Transform Price User-Generated 108