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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. More importantly, the best reviews are organic and not overly promotional. respectively.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Though a relatively small sample size, the top three industries were Technology, Real Estate, and Healthcare & Life Sciences. More importantly, the best reviews are organic and not overly promotional. respectively.

Gen Z 103
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Social media marketing: Strategy template and tips for 2025

Hootsuite

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? Psst: Need help getting started?

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Google showing TikTok videos in featured snippets, SGE

Search Engine Land

Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. Microsoft Bing Search has also promoted TikTok video results. Gen Z uses TikTok to Search. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search. TikTok videos in featured snippets.

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Twitch marketing: What it is and how brands can do it right

Sprout Social

For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Given that viewers have to watch ads for any channel they aren’t subscribers to, there’s tons of real estate to explore. Don’t forget your Twitch social media promotion!

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Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Below we’ve highlighted real-world examples of selling on Instagram and why they work. Product photos and promotions. Influence marketing works especially when targeting Gen Z buyers.

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Social media for financial services: 5 tips to ace your marketing strategy

Sprout Social

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.