Search Engine Land

FEBRUARY 9, 2024

Platforms not traditionally considered search engines are now fulfilling similar roles to the likes of Google and Bing. They see these platforms as search engines, so why can’t SEOs? It should signify an innovation in executing search marketing strategies and thinking about platforms. Dig deeper.

Gen Z 121

Gen Z Transform Millennials SEO 121

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” Get the daily newsletter search marketers rely on.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Search Engine Land

JANUARY 27, 2023

The mere fact that social media platforms have search features that are constantly enhanced is compelling proof. Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Get the daily newsletter search marketers rely on. TikTok did not immeidately respond to Search Engine Land’s request for comment.

Gen Z 114

Gen Z eCommerce User-Generated Influencer Marketing 114

Search Engine Land

MARCH 8, 2024

ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. Get the daily newsletter search marketers rely on. .” “This will damage millions of businesses, deny artists an audience, and destroy the livelihoods of countless creators across the country.” ” Why we care.

Gen Z 104

Gen Z Law Advertisers Advertising 104

Search Engine Land

MARCH 11, 2024

ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. Get the daily newsletter search marketers rely on. When asked by reporters to comment on the vote, President Biden said: “If they pass it, I’ll sign it.” ” Why we care. Next steps.

Gen Z 100

Gen Z Law Advertisers Advertising 100

Search Engine Land

JUNE 13, 2023

These shifts by Google are a defense for the search engine giant, following its own admission that users are turning to platforms like TikTok and Instagram for certain queries. Up to 40% of Gen Z users prefer to search on these platforms vs. Google (for certain queries) and experience is seen as integral to that user behavior evolution.

Content Marketing 120

Content Marketing Gen Z PR Entertainment 120

Search Engine Land

FEBRUARY 29, 2024

The growth of TikTok as a search engine lies with a surge in usage from Gen Z, but the user demographic has been expanding, creating further opportunities for brands. There are many reasons users are drawn to TikTok as a search engine, including: Short-form video content, making information more digestible.

Advertisers 120

Advertisers Advertising Gen Z eCommerce 120

Hubspot Marketing

DECEMBER 8, 2023

Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Search Engine Marketing Statistics Around 93% of all virtual experiences , online interactions, and journeys begin with a search engine. Search marketing is 100 times more cost-efficient than other marketing strategies.

Gen Z 129

Gen Z User-Generated eCommerce Finance 129

Search Engine Land

NOVEMBER 14, 2023

Baidu Global Keyboard is a popular app among Gen Z. Get the daily newsletter search marketers rely on. The collaboration between Microsoft and Baidu Global will reportedly help advertisers to: Target a high-value audience demographic. Enhance reach across multiple environments. SUBSCRIBE See terms.

Gen Z 85

Gen Z Transform User-Generated Advertisers 85

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Search Engine Land

MAY 30, 2023

Get the daily newsletter search marketers rely on. And we’re the number one sports destination for Gen Z fans.” Gen Z (18-24) YouTube viewers rank YouTube as the #1 video platform they need to engage with things they are passionate about, according to Archrival. Click Add modification. 50 for $50).

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Martech

DECEMBER 22, 2021

And, inclusive ads drove a 23-point lift in purchase intent among consumers belonging to Gen Z, whether the person experiencing the ad was represented or not, according to Microsoft, meaning that inclusive marketing can help drive your sales funnel as well.

Gen Z 117

Gen Z Marketers Marketing Promotion 117

Search Engine Land

MARCH 6, 2024

ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. Get the daily newsletter search marketers rely on. This demographic favors TikTok over platforms like Google, making it a crucial channel for advertisers seeking to reach this audience. Business email address Subscribe Processing.

Gen Z 79

Gen Z Law Advertisers Advertising 79

Search Engine Land

SEPTEMBER 25, 2023

The ability to advertise on this platform through Sponsored Links is a huge opportunity in terms of reach, ROI and connecting with its core audience, Gen Z. Snapchat’s My AI has a global community of more than 750 million monthly users, making it one of the most widely used consumer chatbots available. Getting started.

Gen Z 77

Gen Z Advertising Advertisers Search Marketers 77

Search Engine Land

MAY 13, 2024

Get the daily newsletter search marketers rely on. Augmenting your search results with entities Now that your workers have built this massive graph of relationships of information, the next question is how can we use this knowledge graph to augment your answering process? Business email address Subscribe Processing.

Gen Z 104

Gen Z Transform SEO Millennials 104

Search Engine Land

NOVEMBER 2, 2022

Get the daily newsletter search marketers rely on. Big Commerce merchants can leverage these tools to showcase their products in a creative way while getting n front of thousands of potential customers. ” /> ” /> ” /> ” /> ” /> ” />. Processing…Please wait. What Snap says.

Gen Z 84

Gen Z Millennials User-Generated Advertisers 84

Search Engine Land

JANUARY 29, 2024

This enables brands to develop a “search everywhere” strategy and grow their share of search. When is a search universe analysis relevant? For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google.

Gen Z 104

Gen Z User-Generated SEO Millennials 104

Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Or the hashtags.

Gen Z 86

Gen Z Real Estate User-Generated Millennials 86

Neil Patel

JUNE 22, 2021

That is how you become a content marketing expert; not just following the rest of the crowd. Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. They also value experience above almost anything else, and this plays right into content marketing.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Search Engine Land

JUNE 26, 2024

Images and infographics are also highly preferred by consumers, with 52% favoring visual content like this, especially Gen Z (53%) and Baby Boomers (58%). Get the daily newsletter search marketers rely on. Live videos and live streams are the third most popular content type consumers want to see. See terms.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it.

SEO 100

SEO Gen Z Entertainment User-Generated 100

Search Engine Land

AUGUST 18, 2023

But if voice search is anything to go off, expect searches to become more conversational, visual, and personable – ultimately human! Platforms like Pinterest, TikTok, Instagram, and YouTube have emerged as powerful search engines in their own right. SUBSCRIBE See terms.

SEO 86

SEO Gen Z User-Generated Branding 86

Search Engine Land

MAY 8, 2024

Even better, there’s a strong alignment between what search engines prioritize and what you should focus on. Get the daily newsletter search marketers rely on. The link between meeting user needs and your tasks is clear. Business email address Subscribe Processing. See terms.

SEO 86

SEO Gen Z User-Generated Health 86

Search Engine Land

OCTOBER 4, 2022

Ultimately, these scenarios illustrate that when building a search marketing strategy, marketers need to consider the context behind a search, such as: Demographics and psychographics of searchers. Their location when conducting a search. The goal of their search journey. Processing…Please wait.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

JUNE 20, 2023

But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? According to Search Marketing Land, a significant ratio of the top 100 results for more queries is consumer-generated media such as blogs and social networks.

Gen Z 105

Gen Z SEO User-Generated Shipping 105

Search Engine Land

DECEMBER 27, 2023

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). Dig deeper. Sign up here for free access.

SEO 117

SEO User-Generated Gen Z Analytics 117

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. See terms.

Product 96

Product SEO Gen Z Transform 96

Search Engine Land

JANUARY 3, 2023

Get the daily newsletter search marketers rely on. Because a majority of modern consumers – especially Gen Z – want to know that their purchases align with who they are and that the businesses to which they give their dollars care about the things they care about. Processing…Please wait.

Gen Z 92

Gen Z Food Health Millennials 92

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. As of 2023, 91% of businesses report using video as part of their marketing strategy, according to Wyzowl. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Branding 95

Branding Gen Z Education Transform 95

Search Engine Land

JULY 1, 2024

Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. Beyond social media, several other vital platforms demand attention in our “search everywhere” strategy. These include emerging technologies like generative AI and established ecosystems like app stores and ecommerce platforms.

SEO 106

SEO User-Generated PR Shoppers 106

Search Engine Land

MAY 20, 2024

If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Do that and Gen Z and millennials will come beating down the door of your blog. Get the daily newsletter search marketers rely on. Reddit traffic. And in most cases, it’s easier.

Gen Z 118

Gen Z SEO Millennials Energy 118

Search Engine Land

MARCH 13, 2024

ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. ” Get the daily newsletter search marketers rely on. Under the new legislation, ByteDance has a six-month ultimatum to divest its controlling stake in TikTok, or else it will lose its 150 million users in the States.

Gen Z 80

Gen Z Law Advertisers Advertising 80

Search Engine Land

SEPTEMBER 18, 2024

For example, “TISSOT | PRX 35mm – Off The Cuff Campaign (Cutdown)” features five Gen Z characters with distinctive makeup, hairstyles and vintage cars. Get the newsletter search marketers rely on. It currently has 42 million views. Audi’s “Living Progress” campaign in the U.K. It currently has 352,000 views.

Gen Z 84

Gen Z Advertisers Advertising Branding 84

Backlinko

JULY 2, 2024

BrightonSEO Date: October 3-4, 2024 Location: Brighton, UK Price: Early bird rate from £200; free ticket also available BrightonSEO is a search marketing conference that brings together industry experts to share their knowledge and insights through focused 20-minute talks. Plus video recordings 3-7 months after the event.

SEO 108

SEO Gen Z Price Education 108