Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Timing matters.

Transform 85

Transform Marketing Marketers Gen Z 85

Hootsuite

OCTOBER 18, 2024

44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. Ideally, you will generate content types that are both suited to the network and the purpose you’ve set out for that network. It’s time to learn.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Marketing Insider Group

AUGUST 12, 2020

They often sport Gen Z names like Zoey and Addison. Let’s call this one “Zoey Gen-Zer.”. As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Don’t stop there.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When you can save some of that time and money by featuring user-generated content, you can pack a bigger punch with the content your brand creates.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

Search Engine Land

MAY 30, 2023

Download a white paper. And we’re the number one sports destination for Gen Z fans.” Gen Z (18-24) YouTube viewers rank YouTube as the #1 video platform they need to engage with things they are passionate about, according to Archrival. Play at least 50% of a product video. Complete a tutorial.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Marketing Insider Group

SEPTEMBER 17, 2019

Your target market is millennial and Gen Z women. At the end of your email, include a link to download a white paper or e-book that unpacks your blog post’s content in greater depth. But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hootsuite

JULY 25, 2023

The video script should be funny and appeal to a Gen Z audience. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Re-write this Instagram post for Twitter.

Whitepaper 98

Whitepaper Gen Z Marketing Marketers 98

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Search Engine Land

JUNE 26, 2024

For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach. High-performing content is a simple, low-hanging fruit to start your repurposing journey, as it has already proven its value to your audience.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Search Engine Land

MAY 11, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post Create tailored customer experiences for each generation appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Gen Z 84

Gen Z Transform Customer Millennials 84

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. 72% of Gen Z users on Snapchat are not reachable by TV ads. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Scoop.it!

DECEMBER 19, 2023

Gen Z ranked second, following closely with 82%. Stories, photos, or videos of your team volunteering or supporting charitable causes) Holiday-branded resources, such as e-books, whitepapers, or templates to help B2B buyers prepare for the upcoming year Interactive holiday (e.g., The B2B industry is, of course, different.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Litmus

JANUARY 4, 2019

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. Flores says this approach makes even more sense if your audience is heavily comprised of Gen Z subscribers.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Businesses Grow

NOVEMBER 27, 2023

” I think it’s going to be interesting as Gen Z enters and leads the workforce. How will a generation who grew up on 10-second videos respond to your white papers and webinars? But I also think people are people. Nobody thinks, “I only respond to B2B content.”

Customer 73

Customer Gen Z Whitepaper Energy 73

Hootsuite

JULY 24, 2019

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. Ideally stick to ones that Facebook can autocomplete.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

AWeber

FEBRUARY 15, 2022

Then answer those questions with content like blog posts, ebooks, whitepapers, and videos. Likewise, while Snapchat has a younger audience, it could be a key channel if you’re marketing to Gen Z. This is where you can start building a relationship with your prospects. This piece from Fivetran, asking, “ what is a data pipeline?

Content Marketing 110

Content Marketing Gen Z eBook Marketing 110

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. While traditional media efforts (press releases, magazine write-ups, etc.)

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. If you can’t reply to comments and messages swiftly, you don’t have time for it.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Hootsuite

JULY 13, 2023

The best social media platform for lead generation really depends on your particular business and your particular audience. TikTok can be an amazing social media lead generator if you’re looking to sell to Gen Z. And in this day and age, that means offering great social media customer service , too. It’s a boring answer.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Welcome Software

MARCH 11, 2022

Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Welcome Software

MARCH 29, 2022

If you’re targeting B2C Gen Z buyers, on the other hand, platforms like TikTok and YouTube are typically a better bet. Using the example above, long-form blog articles, short-form thought leadership content, and white papers are better suited for LinkedIn while short, fast-paced videos are better for TikTok.

Gen Z 52

Gen Z Whitepaper Thought Leadership Management 52

TechWyse

MARCH 8, 2023

Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of Gen Z-ers have bought a product based on an influencer’s recommendation. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The page usually has a goal like: sales email list sign-ups white paper downloads.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

MARCH 10, 2025

While Gen Z does not like the phone, its important for them to remember that most of the decision-makers theyre calling on are still in that older millennial+ age bracket, says Venetz. One example of a signal is someone opening an email you sent, downloading a white paper, or filling out a form.

Telemarketing 72

Telemarketing Gen Z Whitepaper CRM 72

Marketing Insider Group

DECEMBER 8, 2020

This will help you to quickly grow your contact list and kick-off the lead generation process. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Your audience’s preferences should also guide your channel strategy. Nearly 85% of Instagram’s audience is under 45.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z 122

Gen Z Law B2C Entertainment 122