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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot

Martech

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Download the white paper and start reshaping your approach today. The post 2025 will redefine loyalty. Heres what that means for brands.

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AI can find your ideal customers, but only humans can build real relationships

Martech

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. And, while it may seem old-school to many, to younger generations, it is anything but. And then, to be honest, I’m surprised it’s not 100%.”

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Social media and influencers: 2025 predictions

Martech

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers.

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Social Media Audience Analysis Process to Decipher Your Customers

SocialPilot

Similarly, a white paper won’t get the attention of a Gez Z scrolling through Instagram. of Gen Z prefer short videos, while Baby Boomers like elaborate posts. For example, LinkedIn is ideal for 70% of career professionals, while TikTok may attract 60% of Gen Z. For example, 61.6%

Gen Z 82
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How to connect with Gen X, Millennials and Gen Z by Cynthia Ramsaran

Search Engine Land

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. The numbers are in: employee-generated content generates more than goodwill. Keep writing those blog posts and white papers.

Gen Z 110
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Tax season is heating up

illumin

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

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