general-marketing 
Aspiration Marketing
FEBRUARY 1, 2024
Building successful marketing campaigns requires a clear understanding of your target audience. But let's be honest, targeting the "general public" is like wandering through a dark maze – every turn could lead to a dead end.
SMEI
APRIL 25, 2024
Salespeople are Keystone of Comfort and Security As Clarence Francis, former Chairman of the Board, General Foods Corporation, put it, “The salesperson is the keystone of our comfort; the guarantor of our security.” The Emphasis is on Selling In today’s competitive market, the emphasis is on selling. As William C.
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SMEI
APRIL 24, 2024
High pressure selling, with the accent on personality, brough about the general belief that “salespeople are born” Misconceptions About Sales Unfortunately, many people still believe that success in sales requires an outgoing personality, a quick wit, and the ability to talk their way into a sale. 2nd Edition.
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.
Martech
FEBRUARY 16, 2024
Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. Black audience over 18 spends nearly 12 hours with media every day, compared with just under 10 for the general population.
The LeadG2 Blog
APRIL 25, 2024
Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on inbound marketing, paid advertising, retention and loyalty programs, and many other different types of marketing.
Search Engine Land
FEBRUARY 23, 2024
Department of Justice, which has accused it of unlawfully monopolizing the search market. To prop up lesser general search engine competitors in the hopes that will give them greater incentives and opportunities to improve their search quality — despite a long track record of failing to achieve such success in the past.”
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