Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133

Logistics Law Transform Global Marketing 133

Hubspot Marketing

MAY 26, 2017

But remember, inbound marketing is a long game. 4) Managing Your Website. Managing a website was the fourth biggest challenge for marketers in 2017. Issues with website management include a variety of different factors, from writing and optimizing the content to designing beautiful webpages. Why It's a Challenge.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Going global with marketing automation requires a broader set of thinking that covers not only issues related to identifying and segmenting differential, regional buyer personas, but also the concurrent challenges inherent to managing your marketing operations. Ask the right questions.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Connect with her on LinkedIn and follow her on Twitter.

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Rock Content

DECEMBER 21, 2020

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. What are the main obstacles to building a global brand? How to start a global branding strategy?

Brand Management 78

Brand Management Branding Management Logistics 78

Rock Content

NOVEMBER 24, 2020

This, of course, represents a phenomenal opportunity to explore new markets and strengthen brand image. Thus, by creating a Global Marketing Content strategy, you enable the company’s marketing department to organize itself to best meet the needs and desires of consumers in every region the business operates.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. While their marketing blog was the biggest in Brazil and Portugal, they wanted to expand.

Content Marketing 98

Content Marketing Marketers Marketing Global Marketing 98

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. No surprises here.

Shipping 141

Shipping Marketers Marketing Transform 141

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 116

User-Generated Marketers Marketing Social Media Marketing 116

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor.

Transform 82

Transform eCommerce Retail Entertainment 82

Hubspot Marketing

OCTOBER 24, 2022

To improve your lead generation strategy , you might test out new landing page CTAs, try creating stronger offers, or re-focus your efforts on more powerful lead nurturing campaigns. It's also important to continually test new platforms — like TikTok, or podcasting — to reach new audiences. Michelle Keene , Dropbox's Sr.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Vertical Response

MARCH 22, 2024

E-commerce platforms are the backbone of online businesses, providing features such as: Product catalogs Payment processing Inventory management Order fulfillment Customer support Companies benefit from these platforms through expanded market reach and reduced costs, while consumers benefit from wider selections and convenience.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Moz

MARCH 19, 2019

Walking into a pitch with deep insights in just a few days will make you look like an SEO wizard — and soon-to-be-new clients will know that you can handle any dark magic unleashed on the SERPs by a Google update or new competitors jumping into the mix. Look at your data from every possible angle. This is why segmentation is a must.

SEO 52

SEO Finance Entertainment Global Marketing 52

Martech

SEPTEMBER 26, 2024

PR is crucial for shaping public perception and managing reputation, which is more challenging in today’s hyper-connected world. With the rapid spread of news on social media, brands must be proactive in their communication strategies. A good PR agency will also make sure to manage your expectations appropriately.

Marketing Mix 133

Marketing Mix Global Marketing PR Thought Leadership 133

Jeff Bullas

DECEMBER 7, 2022

Most companies and funds in Africa concentrate on Africa One, which has the most disposable income and behaves like the elite segments in other global markets. This is the lowest-hanging fruit of the African market. However, they constitute only up to 10% of the entire market. Telecommunications and E-payments.

Health 202

Health Non-Profit Food Energy 202