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9 Major Insights From The 2023 Global Marketing Playbook

Rock Content

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Will they support your global strategy?

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This week’s roundup of AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

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Why Your Product Is Not What You Sell

Marketing Insider Group

They’ve ignored existing business models in their marketplace, opting to build a new way of working instead. For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell. Let’s take a look at an example.

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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

Privacy is a top concern for companies like Apple and Google and we know they will continue to make changes that make the life of marketers and advertisers much harder. We also know marketers are great at adapting. We can then ensure that individual is put into a retargeting campaign and served ads for the product he abandoned.

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

It can also analyze customer purchase history to identify products that customers are likely to buy together. Explore potential disruptions, changing customer expectations, or even the impact of new technologies. It crafts catchy subject lines, product descriptions, and even whole email drafts. Yes, a real CEO.

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Director, Product Marketing, GridGain. Dayna Wellman, Marketing Operations Consultant, Etumos.

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How To Strike A Balance Between Global and Local Marketing

Pam Didner

Without it, an enterprise marketing department can get hung up by legal approvals and other red tapes that can’t be circumvented or expedited.” ” In other words, it makes life much easier, especially when you’re looking to scale products and services. Technology and tool ramping schedule. Product roadmap.