Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. The AI can then find the common elements in the highest-performing campaigns.

B2C

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

Copywriting

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. AI anxiety is real, and its time we started talking more about it. It’s permission to approach AI on our own terms.

Transform

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential.

Native Marketing

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results.

SEO

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. People are looking for answers beyond Google, turning to platforms like Amazon, TikTok and even generative AI tools.

Analytics

Hubspot Marketing

NOVEMBER 20, 2024

I still remember my first taste of artificial intelligence (AI).It But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content. Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers.

User-Generated

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. That’s where I’ve discovered AI can help.

Marketing Plan

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Quarterly results drive many leaders.

Key Performance Indicator

Martech

SEPTEMBER 6, 2024

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. AI brings the knowledge and we bring the wisdom.

Transform

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Even with AI’s growing influence, the fundamental customer needs haven’t changed.

Price

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price

Hubspot Marketing

SEPTEMBER 30, 2024

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Table of Contents Why use AI for marketing personalization?

Thought Leadership

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Martech

JANUARY 7, 2025

AI feature optimization. Incorporate supporting content like guides , case studies, and user testimonials. Lets use a marketing automation platform as an example. For example, a business offering AI-powered analytics can create content like: What is predictive analytics in B2B? Semantic SEO. Technical SEO.

SEO

Hubspot Marketing

OCTOBER 31, 2024

As a result, it’s increasingly difficult for brands to maintain a unique voice and stand out in an oversaturated market. By tapping into storytelling and the human experience, it connects with audiences in ways that AI simply can’t. But what exactly is personality content, and how can you add it to your marketing playbook?

Logistics

Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. Curiosity is the spark that ignites innovation in marketing. When I teach a marketing class, I know that the students who hang out after class and ask questions are the star students. How un-curious of me. They probe. They ask “why?”

Marketing

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. Here’s what we’ll cover in this guide: What is GEO? How GEO works.

User-Generated

The Marketing Operations Leader

AUGUST 6, 2025

In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? We talked about AI, Martech, and what it really takes to be a great B2B marketer today.

CMO

The Marketing Operations Leader

JULY 23, 2025

In this edition: 7 Modern Email Marketing Strategies to Try for 2026 & Beyond 3 Key Insights About AI in Marketing & Business POLL: What Would You Trust AI to Own in Campaign Execution? 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still delivers strong ROI. 📩 1.

Email Marketing

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO

Hubspot Marketing

DECEMBER 10, 2024

Ill cover why startups need SEO, a detailed step-by-step guide on how to do SEO for startups, and tips from entrepreneurs and SEO professionals who have had great success. If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales.

SEO

Martech

OCTOBER 31, 2024

Do consumers trust AI? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? 60% said AI is hurting brands’ trustworthiness (Salesforce). An average of 40% of U.S.

Health

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. Does AI make it easier for brands to bring work in-house? AI enables scale and speed. Processing.

Branding

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

New Technology

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success.

Analytics

Hubspot Marketing

JANUARY 17, 2025

We turned our standard nurture email flow into an AI-driven conversion powerhouse. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. Email marketing seemed like a natural starting point for us. But what and how? It wasn't a bad approach.

Transform

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Want to embrace the future of social media marketing with ChatGPT?

User-Generated

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Welcome Software

JUNE 23, 2025

So, AI's here to help us marketers. To get the good stuff from your AI assistants, you can't just shout orders; you need to learn to prompt. Why marketers need prompting skills When it comes to modern day marketing, it really is go AI or go home. or is it here to take over? Audience: Gen Z.

Gen Z

The Marketing Operations Leader

DECEMBER 23, 2024

If you’re ready to level up your marketing ops career, this is for you. I’ve been working behind the scenes with Mike Rizzo and MarketingOps.com to bring you something I’m really excited about: 👉 Lead with Confidence: A Practical Workshop for Marketing Ops Mastery Why this workshop? Who is this for?

New Markets

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. A keyword might trigger an AI Overview one day, but not the next. What Are AI Overviews?

User-Generated