Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1.

Branding 91

Branding Health PR Transform 91

Buffer Marketing

JANUARY 19, 2024

We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. For instance, if our social media manager is creating a slideshow around a skincare topic or working with a particular influencer, we think about how that content could be expanded or reframed into an email.

Email Marketing 100

Email Marketing Customer Acquisition PR Health 100

Hootsuite

SEPTEMBER 16, 2022

Need help managing customer service? For example, chatbots can be used to: promote special offers or experiences. Domino’s promotional PR stunt. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. You guessed it.

PR 97

PR Whitepaper eCommerce Retail 97

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Promote Open, Authentic Communication. Your mental health should always come first. ?

Branding 127

Branding Communications Health PR 127

Buffer Marketing

JANUARY 19, 2024

We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. For instance, if our social media manager is creating a slideshow around a skincare topic or working with a particular influencer, we think about how that content could be expanded or reframed into an email.

Email Marketing 71

Email Marketing Customer Acquisition PR Health 71

Hubspot Marketing

NOVEMBER 8, 2023

To create a successful pop-up experience, it's crucial to identify your customers and deliver an experience that adds value to their time," Casie Nguyen , Senior Production Manager at HubSpot, told me. Don't be afraid to do PR. Find out how much promotion might be, and don't be afraid to offer perks! Create an event on Facebook.

COS 102

COS Food Transform Direct Mail 102

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Adjusting content or moderating online conversations can make or break a brand.

User-Generated 111

User-Generated Communications PR Health 111

Hootsuite

OCTOBER 21, 2020

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Yes, social media can serve as a promotional and communications channel. So make sure your social team puts its resources into replying to and interacting with fans, and not just into pumping out promotional posts.

Transform 138

Transform Communications PR Promotion 138

Rock Content

MAY 26, 2020

Unfortunately, what we’re facing is unlikely to be a typical recession: in fact, it will be the first health-driven recession of modern times. In times of recession, just keeping a promotional spend flat will put our brand in a dominant position. That also makes the dynamics of the recovery hard to predict.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Litmus

APRIL 12, 2024

You should consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. Promotional emails We know you do your best to follow email marketing best practices, but spam complaints can happen. So, the more you can isolate variables, the better.

Management 102

Management PR Health Marketing 102

Adobe Experience Cloud Blog

DECEMBER 4, 2018

In this respect, the role of the product marketer is more akin to that of sociologist or psychologist than product manager or technologist. Product management and development even latched on to the value driver outputs to help shape and prioritize the product roadmap. Plans for Success. Spending Time with Sales. Video Production.

Product Marketing 133

Product Marketing Product PR Price 133

Marketing Insider Group

JUNE 29, 2020

Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority. “In It was evident that the mental health of the population was deteriorating. Perseverance. Giving back.

CMO 134

CMO Marketing Marketers Health 134

Content Marketing Institute

AUGUST 28, 2018

I will never forget these words from the managing director, “Will Twitter make the company an extra $150,000 per year?” In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Ali Wert , content marketing manager, Frontline Education.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Search Engine Land

NOVEMBER 8, 2022

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. How does any of this contribute to E-A-T?

Branding 95

Branding Non-Profit Real Estate Transform 95

Content Marketing Institute

SEPTEMBER 26, 2018

Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. How does marketing without talking about or promoting our product/service help us create leads and sales? The article covers content creation, promotion, and distribution costs.).

Content Marketing 96

Content Marketing Thought Leadership Marketing Marketers 96

Neil Patel

NOVEMBER 25, 2020

After countless upbeat entries about how people loved working for the company, it was discovered that the trip was paid for by Walmart and the entire thing was a campaign created and managed by the company’s PR firm. That didn’t receive a warm reception from the blogosphere, which deemed the content to be a “flog” or fake blog.

Marketing 145

Marketing Marketers Health Manufacturing 145

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. Managing expectations across content types. Online , Women's Health , and Elite Daily. A press mention is defined as any time the content campaign was mentioned on a publisher’s website.

Entertainment 80

Entertainment PR Health Industry Insights 80

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. Managing expectations across content types. Online , Women's Health , and Elite Daily. A press mention is defined as any time the content campaign was mentioned on a publisher’s website.

Entertainment 72

Entertainment PR Health Industry Insights 72

Content Marketing Institute

JULY 24, 2018

Tim Hayden , president and co-managing partner, Brain + Trust Partners. Jason Schemmel , social media manager, Harper Collins Christian Publishing . 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. thetimhayden #CMWorld Click To Tweet. Really talk to customers.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. I’ve since stepped into a role leading Growth for our agency, including managing our brand, marketing, and sales. After Kyle stepped into the agency’s Managing Director role, I learned more about managing a P&L and got to work closely with our global New Business team.

Law 52

Law Thought Leadership Marketing Marketers 52

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. and creating promotional materials to appeal specifically to that audience. Is health a factor? Forget buyer personas.

Millennials 110

Millennials Inbound Marketing PR Health 110

Exposure Ninja

AUGUST 26, 2022

If you’re responsible for writing for or managing a website with any content at all, then you’ve probably got a lot of questions, including: What is the Helpful Content Update? Are you writing about human resources and you’re selling performance management software? On August 25th 2022 the rollout began.

Copywriting 115

Copywriting SEO User-Generated Education 115

Hootsuite

JUNE 22, 2023

The fact is, healthcare organizations need to take extra precautions when it comes to managing their social media presence. While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Measure ROI.

Health 93

Health Law Communications Finance 93

Search Engine Land

NOVEMBER 27, 2023

Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website’s technical health. Off-page SEO involves activities, such as link building and digital PR , that aim to boost the external authority signals pointing to your website. Ensuring that all indexing signals (e.g.,

SEO 110

SEO PR Health User-Generated 110

Orbit Media Studios

MAY 24, 2023

Our buyer is in a marketing leadership role and has fundraising and event promotion goals. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events. We’ll start with a detailed prompt. The best prompts help the AI by giving a lot of information.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. The marketing mix is used to describe the different elements that influence how you promote your business.

Price 52

Price Promotion Marketing Marketers 52

Search Engine Land

MARCH 7, 2023

SEO is ideal for a more holistic, long-term approach encompassing UX, content, PR, etc. SEM is about bringing both SEO and PPC together to promote your website or brand by increasing visibility on search engines through paid and organic traffic. Then, I read a Women's Health Magazine review about the best yoga apps.

SEO 96

SEO PR Marketing Marketers 96

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. This includes project managers and directors to plan the steps of the rebrand. Rebrands are the bread and butter of PR pros. Promote your rebranding announcement elsewhere.

PR 115

PR Communications Branding Copywriting 115

Sprout Social

FEBRUARY 23, 2023

This advice isn’t limited to promotional efforts, either. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years. Hopefully, you’ll only ever need to use social media’s proactive crisis management benefits.

Communications 108

Communications Branding Health Thought Leadership 108

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Email often has to do its own PR, so curate extremely brief spotlights of your ongoing wins and distribute these broadly.”

Email Marketing 105

Email Marketing Transform Health Marketing 105

Search Engine Land

SEPTEMBER 26, 2023

Medic update Let’s hop back to August 2018, which is likely to be well remembered by many SEO enthusiasts with health-related sites – all thanks to the Medic update. Medic was termed a “broad, global, core update” by Google, with a peculiar focus on health, medical, and Your Money Your Life (YMYL) sites.

SEO 126

SEO Transform User-Generated Health 126

Hootsuite

JULY 17, 2023

Or, let’s say you’re a freelance social media manager who works with multiple clients. You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts. Here are some of the top ways a good social media tool should make your life easier.

Price 71

Price Social Media Marketing CRM eCommerce 71

Marketing Insider Group

SEPTEMBER 13, 2021

How you’ll manage content creation and publication. Buyer persona creation should be a group exercise that would include content marketers, product managers, sales, and other SMEs (subject matter experts). Site health and the issues impacting it (e.g., SEO position rankings, visibility, and site health. And so much more.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. I’m a big fan of Tom Peters, I don’t know if you’ve… he’s a management consultant, a little couple of decades ago, really was his heyday. Yeah, so there is a lot of change.

Energy 39

Energy Education Millennials PR 39

Hubspot Marketing

JULY 27, 2018

Whether freelancing is your lifelong dream or a means to an end, we’re going to walk through each element of starting your own business, making your own schedule, and managing your own clients. You have to make all the decisions and do all the work, from bookkeeping to managing cash flow to selling your services. Work for free.

Copywriting 137

Copywriting Price Non-Profit Management 137

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. I am the Content Marketing Manager here at Unbounce. I am the Manager of Marketing Campaigns. Obviously we’ve, managed to create a campaign within 24 hours, which is unheard of. James, how the heck are you doing today? [00:01:30]

Marketing 126

Marketing Marketers Entertainment Transform 126

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Source: Buffer) 4.

Branding 108

Branding Price Influencer Marketing Transform 108