Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Set Up

JANUARY 30, 2024

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. This Industry blog explores the ins and outs of the Professional Service industry. However, the most notable of all changes has been the use of data.

Transform 105

Transform Marketing Marketers PR 105

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it.

SEO 109

SEO User-Generated Promotion Email Marketing 109

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices. The only constant is change, right?

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

JULY 4, 2022

Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. How to Use Trigger Marketing. What is trigger marketing?

eBook 144

eBook CRM Marketing Marketers 144

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. This guide will explain how to use Twitter for business and provide tips on improving your brand personality and connecting with your audience on a more personal level.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Lynton Web

JANUARY 9, 2024

Understanding your customers is more crucial than ever in the ever-evolving business world. A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. A buyer persona is a detailed description of someone representing your target audience.

CRM 105

CRM Target Market Education Product 105

Buffer Marketing

MAY 2, 2024

  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. In this guide, we’ll explore 6 video content monetization methods that you can use to turn your content into an income stream.    What do you want to achieve?

Affiliate Marketing 76

Affiliate Marketing Manufacturing User-Generated Promotion 76

Hubspot Marketing

APRIL 20, 2023

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. In this post we’ll cover: What is B2B lead generation?

Price 96

Price CRM User-Generated B2C 96

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. Analyze your data.

Transform 80

Transform Key Performance Indicator Analytics User-Generated 80

Customers.ai

FEBRUARY 14, 2024

And it turns out it feels that way because well, they aren’t. It may seem kind of backwards, relying on a technology that’s being phased out, but the reality is that marketers need ad platforms for leads, customers, sales, and revenue. Here are Kim’s tips for gathering and stockpiling your first-party data.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? A good lead magnet should: 1.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

DECEMBER 26, 2022

The way businesses collect data is changing. Understand which marketing strategies are most effective. This means that businesses need to find new ways to collect and analyze data for marketing strategy. Keep reading to discover what content intelligence is, why it's useful, and how to make it work for you.

Transform 136

Transform User-Generated Analytics SEO 136

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. A strong conversion rate is a quantifiable way to make a case for more video resources. A strong conversion rate is a quantifiable way to make a case for more video resources.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Think future-forward.

Branding 86

Branding Communications CRM Management 86

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Can You Use AI for Small Business Marketing? You’re not alone.

Marketing 103

Marketing Marketers User-Generated Marketing Automation Platform 103

AWeber

APRIL 17, 2024

But even if they do, there’s no guarantee that your card won’t end up lost in a purse or thrown out later on in the day. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. And it allows you to reach a much more targeted audience.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. But measuring something as intangible as that can be tricky.

Branding 107

Branding Transform Health Analytics 107

Customers.ai

APRIL 21, 2023

AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently. We will also provide tips on how to choose the right AI tools for your marketing needs.

Transform 106

Transform User-Generated Marketing Marketers 106

Backlinko

MAY 8, 2024

Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. Ready to create an SEO strategy that increases your organic traffic? Law Firm SEO is the process of driving traffic to your law firm’s website on search engines like Google and Bing. This can lead to continuous visibility.

Law 67

Law SEO PR User-Generated 67

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Whitepaper 102

Whitepaper Transform Education Customer 102

Customers.ai

DECEMBER 29, 2023

It takes time, resources, a commitment to understanding your customers, and data. It takes time, resources, a commitment to understanding your customers, and data. To understand your customers, and to give them the warm and fuzzy feelings they need, you must have data about them. You need to actually use the data.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. It represents a fusion of lead generation prowess with sophisticated marketing automation and CRM functionalities. Customers.ai

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60

Hubspot Marketing

APRIL 13, 2022

Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. Lead Capture Tools. Research tools.

Analytics 143

Analytics Price Real Estate Fashion 143

Many Chat

JUNE 3, 2022

If you are just getting started with your online advertising journey and are looking for cost-effective ways to put your hat in the ring, this is a great place to start. They can swing depending on where you’re advertising, your campaign size, and the services you use. These costs aren’t set in stone.

Advertising 98

Advertising Advertisers SEO Entertainment 98

Many Chat

MARCH 28, 2023

They had a loyal fanbase on Instagram but didn’t know how to leverage it… Until they discovered Digital Marketing Bot’s viral Instagram competition method using Manychat. Claudia’s agency specializes in customer acquisition, engagement, conversions, and post-purchase support using omnichannel chat marketing funnels.

Customer Acquisition 101

Customer Acquisition User-Generated eCommerce Promotion 101

Hubspot Marketing

DECEMBER 12, 2023

Here’s how to upgrade your AI prompts: Be specific and goal-oriented : Define your intentions clearly. Consider your context and persona : How should the AI model approach the problem? 11:00 AM: Use ChatGPT to organize a messy pile of customer feedback, categorizing comments for easy team review and response strategies.

Transform 96

Transform User-Generated Marketing Marketers 96

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

CRM 92

CRM Marketing Strategy Content Marketing Branding 92

Hubspot Marketing

OCTOBER 31, 2023

If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Think of ChatGPT like an intern.

User-Generated 111

User-Generated Education Market Research Customer 111

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. So, what type of projects can these two approaches be used in SEO for?

Transform 129

Transform SEO User-Generated Whitepaper 129

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. Why Facebook Lead Generation Matters. Highly-Targeted.

User-Generated 139

User-Generated CRM Advertising Advertisers 139

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions. Put the customer at the forefront.

Marketing 127

Marketing Marketers Entertainment Education 127

AWeber

DECEMBER 14, 2022

Creating a killer lead magnet is one of the best ways to get more email subscribers. And creating that lead magnet will be easier if you have plenty of lead magnet ideas. What’s a lead magnet? A lead magnet is something you give people when they subscribe to your email list.

eBook 106

eBook Shipping eCommerce Copywriting 106

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. This is a great way to determine whether the time you spent on a campaign was worth the return on investment (ROI) or a waste of effort. Did you spend a lot of time on manual tasks and not enough time nurturing leads?

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads. Everybody wins!

SEO 102

SEO Education User-Generated Entertainment 102

Rock Content

JUNE 12, 2023

Today’s consumers turn to the internet for reasons that go way beyond simple entertainment or the occasional social media chat with a friend. The term inbound marketing refers to any method that a marketer might use to attract new leads, reinforce relationships with existing customers, or better meet the needs of their desired audience.

Inbound Marketing 59

Inbound Marketing Outbound Marketing Marketing Marketers 59

Scoop.it!

SEPTEMBER 14, 2023

You may have noticed that some of your competitors always seem to be one step ahead. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. One of the most effective ways to do this is by extensive market analysis.

Marketing 86

Marketing Marketers Health User-Generated 86