Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketing 129

Search Engine Land

MAY 3, 2024

As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Don’t sleep on internal linking to and from these service area pages to help Google and users navigate your most important content.

User-Generated 100

User-Generated SEO Price Customer 100

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. So, in this article, we’ll share some insight into LinkedIn SEO and how it can help you get featured by the algorithm – no SEO expertise required. Social media search is growing. What is LinkedIn SEO?

SEO 99

SEO User-Generated Thought Leadership Social Media Marketing 99

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 108

Social Media Marketing Key Performance Indicator Influencer Marketing Management 108

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. Solopreneurs can be excellent at their craft.

Thought Leadership 103

Thought Leadership Real Estate User-Generated Food 103

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Price 133

Price User-Generated Education eBook 133

Search Engine Land

APRIL 5, 2024

But, not all learning needs to be about link building, content or technical aspects of SEO. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Dig deeper: How communication issues prevent you from getting buy-in for SEO 2.

SEO 117

SEO Marketing Marketers New Technology 117

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. 280 or 4,000, you can count on SocialPilot. The question is: are you doing it all correctly?

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Well, according to OpenAI’s CustomGPT, now you can. Stick with us, and we’ll show you how CustomGPT is changing the game and how you can leverage it to stay ahead.

Transform 104

Transform Customer Management Communications 104

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. These are people who specialize in creating content that resonates with B2B businesses and professionals.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 88

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 88

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Customer 106

Customer Communications Product Management 106

Search Engine Land

MAY 13, 2024

This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. The inner workings of a knowledge graph : How does a search engine populate and use information from the knowledge graph? How can this augment your search results?

Gen Z 104

Gen Z Transform SEO Millennials 104

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customer 108

Customer User-Generated Analytics Place 108

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. Dig deeper: Is TikTok a search engine?

SEO 106

SEO Gen Z User-Generated Entertainment 106

Search Engine Land

APRIL 26, 2024

It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. This will give you a better view of how any changes are actually affecting your results.

SEO 118

SEO Communications Place Analytics 118

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable.

B2C 100

B2C Marketing Mix Marketing Strategy Customer 100

Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. How Does Google SGE Work?

Health 96

Health User-Generated Finance Advertising 96

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Editorial guidelines are a set of standards for any/all content contributors, etc. Before diving in to all things editorial guidelines, a quick introduction.

Transform 98

Transform Place Communications SEO 98

Search Engine Land

JANUARY 10, 2024

Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.

SEO 135

SEO PR Customer Journey Health 135

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content.

Branding 115

Branding Entertainment SEO Education 115

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Customer 112

Customer Transform Thought Leadership Law 112

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust.

Real Estate 107

Real Estate User-Generated Price SEO 107

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. Content : Having the most relevant and best answers to a prospect’s question.

SEO 133

SEO User-Generated Place Management 133

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 126

Copywriting User-Generated CRM Marketing 126

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Instead, we should be creating content around what people want to discover.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Hubspot Marketing

MAY 1, 2024

Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. Measurable If your goal is measurable, you can easily track your progress.

Management 109

Management Promotion Thought Leadership Education 109

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Marketing 112

Marketing Marketers Place Influencer Marketing 112

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 119

Transform User-Generated Analytics Market Trends 119

Rock Content

MAY 13, 2024

In an age where engaging video content is king, it makes sense that YouTube is a key part of digital marketing for millions of brands. But how exactly does it work, and what can today’s digital marketers do to give their content a fighting chance? No one knows for certain how the YouTube algorithm works.

SEO 82

SEO Digital Marketing Analytics Branding 82

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats.

Management 102

Management User-Generated eCommerce Affiliate Marketing 102

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Let’s look at five vital SEO business insights in 2024 to help you get a bird’s eye view of what to expect.

SEO 121

SEO User-Generated CMO Energy 121

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Analytics 107

Analytics Email Marketing User-Generated Marketing 107

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. retail brands must be present, helpful and authentic online. Let’s dive into how to ensure your brand is present when and where it matters most. What is business casual?” “How How to shrink jeans.”

Retail 108

Retail Transform PR Shoppers 108

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Analytics 95

Analytics Market Research Market Trends Communications 95

Rock Content

APRIL 12, 2024

But what exactly is SEO for small business, and what does it entail? More importantly, what can you start doing today to give your SEO strategy a much-needed boost? What Is SEO Strategy for Small Business? This, in turn, can increase brand awareness , website traffic, and conversions. Let’s dive in.

SEO 92

SEO Key Performance Indicator Marketing Plan Target Market 92