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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. The second is that using first-party data means addressing only existing customers (or subscribers, or members, etc.). Does that bring benefits? “If

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Future-Proofing Your Meta Ads Retargeting Strategies

Customers.ai

The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads. Link Tracking Protection in iOS 17 : The subsequent iOS 17 changes extended privacy measures, introducing Link Tracking Protection. These include: 1.

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. iOS still dominates ad spend market share — here’s why. Get MarTech! In your inbox.

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I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.

Hubspot Marketing

Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results?

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Future-Proofing Your Meta Ads Retargeting Strategies

Customers.ai

The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads. Link Tracking Protection in iOS 17 : The subsequent iOS 17 changes extended privacy measures, introducing Link Tracking Protection. These include: 1.

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Pay-For-Play: Are Subscription Fees the Future of All Social Media Platforms?

Rock Content

The current leading social media platforms – Instagram, Facebook, TikTok, and X – are beginning to develop and test paid models for their platforms to eliminate advertising. The site suggests that the app’s code reveals tests to adopt a subscription system. And how does this affect the advertising market?

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The 16 best A/B testing tools and software alternatives to Google Optimize

Unbounce

Why you need an A/B testing tool What to look for in an A/B testing tool How to find the best A/B testing tool for your needs The 16 best A/B testing tools How you can get the most out of an A/B testing tool When and why you should choose Unbounce SHARE Paul Park Paul is a writer on Unbounce’s content team who lives and breathes storytelling.

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