Martech

FEBRUARY 7, 2023

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Holub’s AI startup Vidora was acquired by mParticle in 2022.

Fashion 139

Fashion User-Generated Promotion Customer 139

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic.

Marketing 98

Marketing Marketers Communications Advertising 98

Martech

APRIL 15, 2024

Do you think customers will talk about how they were “wowed” by their AI experience? So, how do you create a customer experience worthy of conversation? And who knows where OpenAI’s Voice Engine will eventually take us? Whatever experience is created from AI will lean more toward “expected” than “exceeding.”

Customer 130

Customer Food Place Marketing Strategy 130

SmartBrief - Marketing

MAY 8, 2024

It may be helpful to include an outside partner (such as a PR firm) in your crisis response planning since they can point out gaps, act as a devil’s advocate and respond without the emotion employees may face as they deal with the crisis at hand. Here are some essential steps to get you started.

Communications 74

Communications Education PR Place 74

Search Engine Land

FEBRUARY 19, 2024

The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. And how do we tell if it’s working if we don’t really have access to any data? What is voice search?” “Hi, I think the data will come.

Transform 126

Transform User-Generated Entertainment SEO 126

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It Martech is really at the intersection of technology, strategy and people, he said. Marketers must avoid getting caught up focusing on a well-known vendor or the latest, exciting new solution. It might, of course, deliver worse results,” said Davis. Who’s on your team?

Food 122

Food User-Generated Marketing Strategy Product 122

Search Engine Land

FEBRUARY 7, 2024

On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO. This article explores how SEO and UX interact and why it’s important not to sacrifice one for the other.

SEO 117

SEO Customer Journey eCommerce Customer 117

Rock Content

MAY 13, 2024

If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight.

Marketing Strategy 93

Marketing Strategy User-Generated Digital Marketing Marketing 93

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. It’s all part of the technology lifecycle.

Copywriting 130

Copywriting User-Generated CRM Marketing 130

Martech

MAY 16, 2024

Dig deeper: 5 simple ways to improve customer experience Addressing 24 common CX misconceptions Let’s go back to the misuse and misconceptions about customer experience. It’s one of those interactions in the definition and it’s also how we interact with customers, i.e., we service them. What is customer experience (CX)?

Customer 59

Customer B2C Transform Customer loyalty 59

Hubspot Marketing

MAY 1, 2024

The letters of SMART stand for: Specific Measurable Attainable Relevant Time-Bound Let’s examine each letter so that you understand how to structure your goals for maximum achievement. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market. To be honest, it was overwhelming.

Management 109

Management Promotion Thought Leadership Education 109

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. No surprise there.

Transform 115

Transform Whitepaper Direct Mail Marketing 115

Martech

AUGUST 13, 2021

A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. More resources and training for marketing ops. Read next: How marketing ops professionals can earn a seat at the top table.

Inbound Marketing 145

Inbound Marketing Marketing Automation Platform Marketing Marketers 145

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. This helps the next step go a bit smoother.

Transform 80

Transform Finance Communications User-Generated 80

Search Engine Land

MAY 18, 2023

So where do we go from here? When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology. To learn how some of the most successful marketers vetted and invested in the right technology, register and attend “Data Down the Drain?

Whitepaper 93

Whitepaper Customer Marketing Marketers 93

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Well, according to OpenAI’s CustomGPT, now you can.

Transform 104

Transform Customer Management Communications 104

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 97

Email Marketing Marketing Marketers Copywriting 97

Martech

MAY 18, 2023

So where do we go from here? When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology. To learn how some of the most successful marketers vetted and invested in the right technology, register and attend “Data Down the Drain?

Customer 91

Customer Marketing Marketers 91

Search Engine Land

NOVEMBER 9, 2023

Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset. And the search landscape has changed significantly.

SEO 116

SEO PR Transform eCommerce 116

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Martech

OCTOBER 20, 2023

He self-educated himself about emerging technologies that then had no manual. Along the way he’s been advising executives at major enterprises and agencies while teaching marketers of the future at New York University. Q: How did you get into marketing and technology? And I never really got to go to college.

Transform 115

Transform Education Communications Management 115

Hubspot Marketing

FEBRUARY 12, 2024

And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. But when I spoke with Steve Yap , Google's Head of Google Marketing Platform - Americas, he expressed his enthusiasm and excitement for the future of advertising. What are your marketing objectives?

Transform 99

Transform Advertising Advertisers CMO 99

Martech

FEBRUARY 9, 2024

Then you worked as a marketing specialist developing mobile apps. Then you went back to college and got into information and communication technology for your Master’s. I kind of just stumbled into marketing. Q: Did it come as a surprise to you that you had this aptitude for technology? Q: You did a B.A.

Finance 97

Finance New Technology CMO Analytics 97

Hubspot Marketing

FEBRUARY 27, 2023

And it certainly didn't seem like something that would completely transform how marketers work within the next few years. In fact, the generative AI market size accounted for over 7 billion USD in 2021, and it's projected to occupy more than 110 billion USD by 2023 — growing at a CAGR of 34.3%. Will AI Replace Marketers?

Transform 118

Transform Marketing Marketers SEO 118

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. It goes hand in hand with the question above.

Digital Marketing 105

Digital Marketing Retail Marketing Marketers 105

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management.

CMO 115

CMO B2C Energy Food 115

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 69

Marketing Strategy Marketing Marketers Price 69

Search Engine Land

APRIL 30, 2024

If you had someone at your beck and call every minute of every day, would you ever go to a Google Search box again? Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” The Google interface we know today will be gone in less than three years. Is SEO dead?

SEO 115

SEO Thought Leadership User-Generated Shipping 115

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

Customer 112

Customer Analytics CRM Product 112

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Here's how: Unfilled positions.

Energy 114

Energy Marketing Marketers Direct Mail 114

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. But how exactly is the mobile world doing that, and how is going “cookieless” impacting the industry? What’s the deal with going “cookieless”?

Advertising 98

Advertising Advertisers Transform Law 98

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. There’s a significant cost too associated with paying for technology resources that stand idle. On the other hand, it’s difficult to recruit and retain the talent to handle a wide range of point solutions.

Marketing 105

Marketing Marketers Communications Direct Marketing 105

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” For years, marketing teams just sent emails with a link to a static gift card. 3D, dynamic.”

Transform 115

Transform CMO B2C New Technology 115

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. This evolution is not just in the technology that powers search engines but also in their form and functionality. This evolution is not just in the technology that powers search engines but also in their form and functionality.

Gen Z 124

Gen Z Transform Millennials SEO 124

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. In this article, we’re sharing every social media marketing template we’ve ever made.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. The vendors respond.

Direct Mail 125

Direct Mail Customer Acquisition Marketing Marketers 125

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

User-Generated 132

User-Generated Fashion Market Research Product 132