Search Engine Land

APRIL 19, 2024

Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending.

Retail 76

Retail New Technology Branding Customer 76

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. to deliver a better experience.

Customer 100

Customer B2C Transform Customer loyalty 100

Marketing Insider Group

MARCH 25, 2024

Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition. Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. That’s huge!

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Customer Journey 91

Customer Journey Transform Customer Acquisition Price 91

Hubspot Marketing

MARCH 1, 2024

You can leverage this valuable window to boost customer loyalty and retention as a brand. How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI.

Shipping 95

Shipping Customer loyalty CMO Food 95

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer.

Customer 95

Customer Analytics CRM Product 95

Businesses Grow

JANUARY 17, 2024

When I dress for the day, the first question that enters my head is, “I wonder how old this shirt is?” And when I say out of nowhere, Temu was founded 18 months ago and is now the most downloaded retail app in the world with 250 million customers. ” So … I’m not a shopper. That doesn’t make sense.

eCommerce 113

eCommerce Fashion Shoppers Retail 113

Campaign Monitor

MARCH 21, 2024

The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products. In some cases, your welcome email will be a brand introduction to someone who may become a customer someday.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It’s something all brands dream of. Don’t believe me?

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Customer 105

Customer Transform Communications Promotion 105

Martech

MAY 6, 2024

Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. It seems that we’re stuck between two extremes.

Customer 105

Customer Analytics Marketing Strategy Branding 105

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Performance Marketing 102

Performance Marketing Branding Customer Acquisition Customer loyalty 102

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 93

Customer loyalty Customer Food Analytics 93

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 93

Customer loyalty Customer Food Entertainment 93

Customers.ai

DECEMBER 12, 2023

To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5 trillion by 2028 , there is no slowing down.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

Transform 133

Transform Customer Customer Journey User-Generated 133

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are a potent mechanism for generating excitement, building brand awareness, and fostering a sense of community among your audience. Among these strategies, giveaways stand out as a powerful tool.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. How to shrink jeans.” What is business casual?” “How

Retail 102

Retail Transform PR Shoppers 102

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Get the daily newsletter search marketers rely on.

SEO 112

SEO Customer Journey Marketing Strategy Digital Marketing 112

Hubspot Marketing

AUGUST 1, 2023

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead?

Customer loyalty 88

Customer loyalty Shoppers Customer Retail 88

Use Insider

MAY 14, 2024

Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. What is retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

eCommerce 96

eCommerce Price Shoppers Customer 96

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances.

Advertising 104

Advertising Advertisers Retail Price 104

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Successful businesses attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible.

Content Marketing 83

Content Marketing Marketing Marketers Marketing Strategy 83

Customers.ai

APRIL 10, 2024

They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey. For years we’ve relied on the likes of Google Analytics and third-party pixels to keep us honest and help us understand how our ad dollars were being spent. We’re nothing if not adaptable! It’s YOUR data!

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. How are companies succeeding in this new era of marketing?

Analytics 106

Analytics Customer Journey User-Generated Customer loyalty 106

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. As leaders in this field, it is our responsibility to adapt and evolve.

Transform 104

Transform Advertising Advertisers Law 104

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Law 95

Law Customer loyalty Advertising Advertisers 95

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. Are you looking to refine your marketing strategy for better results?

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. We reached $40 million in recurring revenue but lacked a forum for collaboration and idea-sharing with our several thousand customers. They are critical to scalable return on investment.

Customer 95

Customer Product Management Communications 95

Sprout Social

JANUARY 9, 2024

When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. A CRM or other customer data collection software is non-negotiable.

CRM 120

CRM Retail Customer Journey Analytics 120

Digital Marketer

NOVEMBER 27, 2023

Consider This Analogy: Building a business is like growing a tree. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. Follow the implementation steps!

Law 88

Law Transform Marketing Marketers 88

AWeber

MARCH 16, 2023

But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.

Email Marketing 117

Email Marketing Customer Education eBook 117

Scoop.it!

DECEMBER 28, 2023

So, how do you use content marketing to boost conversions? If you’re aiming to boost conversions, you must also address your future customers’ priorities and potential conversion obstacles. Take a look at how they did it in the Asana vs. Monday.com comparison article below. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Use Insider

MAY 2, 2024

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52

Retail eCommerce eBook Customer Acquisition 52