How to Effectively Calculate Instagram Engagement With These 7 Tools
Zumvu
JUNE 23, 2022
Instagram is one of the most popular social media networking sites, with over 2 billion monthly users in 2021.
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2023 Average Engagement Rates for 13 Industries [STATS]
Hootsuite
SEPTEMBER 25, 2023
Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Without social media benchmarks (a.k.a.
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Free Instagram Engagement Rate Calculator for 2023
Hootsuite
JUNE 7, 2023
For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Having good engagement also means that your content will be favored by Instagram’s algorithm.
Instagram Analytics: 2024 Guide to Smarter Results Tracking
Hootsuite
FEBRUARY 5, 2024
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. What are Instagram analytics? Grow your account faster.
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Why Instagram Pulled Back on Reels and How They Make $50 Billion Per Year
Calvyn Lee Blog
NOVEMBER 30, 2023
Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. However, when looking at the full financial picture of Instagram itself, that $2 billion annual loss is comparatively quite small.
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Buy Instagram Likes: 17 Best Sites (Real & Instant)
Jeff Bullas
FEBRUARY 8, 2023
Instagram shows no signs of slowing down – the platform is still booming with popularity and for brands, businesses, influencers, creators, and more, it’s a huge space to really take your online presence and success to the next level. With so much competition out there, how can you get noticed?
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10-Step Guide to Building a Concrete Marketing Plan
Calvyn Lee Blog
DECEMBER 4, 2023
This 10-step guide shows you how to build a concrete marketing plan tailored to your business. For example, an ecommerce store selling pet supplies might set a goal to increase revenue 50% next year by growing email lists 75%, website traffic 200%, and online engagement 500%. Doing marketing without a strategic plan leads to failure.
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6 Social Media Algorithms Marketers Need to Know About in 2023
Hubspot Marketing
JULY 17, 2023
Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Let's dive in.
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Reach vs. Impressions: What’s More Important to Track in 2023?
Hootsuite
APRIL 17, 2023
Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. Today, we’re giving you answers about what reach and impressions are, why they matter, and how they’re different. #1 Clear data. That’s okay.
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6 Ways to Calculate Engagement Rate (Free Calculator)
Hootsuite
JUNE 29, 2021
Engagement rates are the currency of the social media marketing industry. But engagement metrics like shares and comments give your social media performance perspective. That’s why engagement metrics are often used as selling points in social influencer media kits, or to gauge a social campaign’s return on investment.
200+ Free Instagram Templates to Save HOURS of Work
Hootsuite
JUNE 6, 2023
Let’s make your job at [insert company name here] a little easier: this blog post contains over 200 templates for Instagram , so you don’t have to start your content from scratch. Scroll on to find templates for Instagram posts, carousels, Stories, Reels, contests, internal reports and more. It’s seriously easy.
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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021
Hootsuite
AUGUST 5, 2021
You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8
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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)
Hootsuite
SEPTEMBER 14, 2020
Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.
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How to Make Money on Instagram in 2024
Buffer Marketing
APRIL 10, 2024
In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000. Let’s get into it.
Instagram Influencer Marketing: How To Find and Work With Influencers
SocialPilot
FEBRUARY 21, 2024
One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% Do you want a piece of this pie and engage your target audience like all these marketers are getting? What is Instagram Influencer Marketing? Who is an Instagram influencer?
Instagram SEO best practices to increase your reach
AWeber
FEBRUARY 20, 2024
If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things.
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How to Measure Social Media Marketing Success
Sachs Marketing Group
NOVEMBER 22, 2023
Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).
How to Increase Your Instagram Engagement Rate
Hubspot Marketing
OCTOBER 10, 2020
Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? Why does Instagram engagement rate matter? Audience Interest.
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10 metrics to track influencer marketing success in 2024
Sprout Social
JANUARY 24, 2024
How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.
Experiment: Does Adding Links to Your Instagram Stories Ruin Engagement?
Hootsuite
JANUARY 27, 2022
Well, it finally happened: Instagram released link stickers to everyone. Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. Do link stickers in Instagram Stories really hurt more than they help ? Need help figuring out your engagement rate?
Our Best Performing Social Media Content of 2023, And Why We Think It Worked
Buffer Marketing
DECEMBER 21, 2023
What metrics are we using to calculate these top posts? At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics.
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Which Social Media Channels See the Most ROI? [New Data + Expert Tips]
Hubspot Marketing
FEBRUARY 16, 2023
Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Check out this helpful guide to learn more about calculating social media ROI. Let's dive in.
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A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement)
Hootsuite
MARCH 3, 2022
With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. What does TikTok engagement mean?
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4 ROI Formulas To Help Earn You a Promotion
Hootsuite
JULY 21, 2022
How about your COGS from your conversion rate? Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. And make sure you also try out our free and easy-to-use calculator to see how your efforts are paying off. Increasing engagement YOY.
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Increase YouTube engagement: 10 ways that actually work
Sprout Social
JANUARY 31, 2024
Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement?
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Instagram Customer Care 101 for Small Businesses
Buffer Marketing
MARCH 18, 2024
They also asked us to create an Instagram profile just to have a presence on another social media platform. As a junior SMM specialist, it was my job to repost Facebook posts to Instagram and check out Instagram comments once a week. And if they have to start with one, I always bet on Instagram.
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19 Social Media KPIs You Should Be Tracking
Hootsuite
MAY 17, 2021
You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. Keep reading to find out more about different types of social media KPIs and how to track them. Keep reading to find out more about different types of social media KPIs and how to track them.
How To Get More Share of Voice on Social Media
Hootsuite
JUNE 13, 2022
In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. We’ll explain why share of voice matters, how to calculate it, and how to increase your visibility across the board. Looking to establish yourself as a leader in your industry?
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15 Simple Ways to Increase Instagram Engagement
Hootsuite
FEBRUARY 18, 2020
Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. And we’re talking real, genuine ways of increasing engagement. You’re not going to learn how to cut corners with Instagram automation.
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The Only Instagram Metrics You Really Need to Track in 2022
Hootsuite
SEPTEMBER 9, 2022
If you’re like most Instagram users, you probably only track a handful of Instagram metrics. Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. But do you really know which Instagram metrics matter and which don’t?
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness
CXL
OCTOBER 16, 2022
In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? What is customer acquisition, and how does it support growth? There’s more to ecommerce customer acquisition than increasing checkout conversion rates.
The Best Time to Post on Instagram in 2021, According to Experts
Hootsuite
APRIL 7, 2021
When’s the best time to post on Instagram to make sure a post gets seen? The time is different for every single Instagram account. And your Instagram account alone might have a few different answers, depending on your marketing goals. Is there a best time to post on Instagram? Overall best time to post on Instagram.
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Experiment: Are Instagram Saves Really the New Likes?
Hootsuite
JULY 6, 2021
The Instagram algorithm likes likes … but it loves saves. Instagram Saves are the New Super Like!” Forget Likes, Saves Will Grow Your Instagram.” Instagram Saves is Literally Saving the Day.”. For instance, here’s an adorable toddler influencer asking followers to “SVE” and “SHR”… View this post on Instagram.
23 Simple Ways to Increase Facebook Engagement (Free Calculator)
Hootsuite
JULY 14, 2021
For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach. Get to know your audience.
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Social Media Marketing Tools: The Complete 2022 Guide
Hootsuite
SEPTEMBER 16, 2022
At the same time, you get a clearer view of how those creative decisions are working out. How to make a social media posting schedule. How to create a social media calendar. The best time to post on Facebook, Instagram, Twitter, and LinkedIn. Each social media platform operates as a silo. Social media scheduling tools.
16 Facebook Engagement Post Ideas For More Likes and Shares
Hootsuite
APRIL 3, 2023
Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? 16 engagement post ideas for 2023 Facebook isn’t dead. use Facebook every month.
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2023 Social Media Benchmarks + How to Use Them in Marketing
Hootsuite
DECEMBER 8, 2022
How do you know the “right” number of engagements to expect on your social posts? This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. How to find social media benchmarks. Is 100 likes a lot or a little? The answer is, it depends.
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How to deal with the existential crisis presented by AI
Businesses Grow
JANUARY 3, 2023
The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. Lesson one: The story of the calculator. If we assign a project, how will we know if students are “cheating” by using the calculator?
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How Artificial Intelligence is Changing Influencer Marketing
SocialPilot
MARCH 11, 2024
In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. How is AI Changing Influencer Marketing Game AI has significantly transformed how marketers and brands used to do Influencer marketing.
14 Customer Service Metrics to Track and What They Mean
Hootsuite
JULY 15, 2021
Learn how to spot pain points, provide support where is needed, and keep customers and support teams more than satisfied. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. And they expect it fast.
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Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie
Hubspot Marketing
OCTOBER 30, 2023
This process is the same one I've used to grow my brand, Modern Millie — it's helped me achieve over 350K subscribers on my YouTube channel, and over 140K followers on Instagram. If you fell off the bandwagon of sticking to your New Year's Resolution to become a content creator, you’re not too late. Let's jump in.
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The marketer’s guide to reporting on social video engagement
Sprout Social
MARCH 16, 2022
And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.
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19 Engagement Post Ideas That Will Blow Up Your Analytics
Hootsuite
MARCH 20, 2023
Congratulations on your engagement! Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Bonus: Use our free engagement rate calculato r to find out your engagement rate 4 ways fast.
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Understanding Social Media Algorithm [2024 Complete Guide]
SocialPilot
DECEMBER 6, 2023
Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. So, let us begin by understanding how algorithms work and what steps you can take to win over them. But how do social media algorithms work? Absolutely no!
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