Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 131

Influencer Marketing Whitepaper User-Generated Marketing 131

Tiecas

APRIL 5, 2024

See Why You Need an Industrial Marketing Engineer to Create Your Strategic Roadmap. It is… “Content marketing is a strategic approach focused on creating valuable content … to drive profitable customer action. Source ) I suggest you read my pillar post, “Struggling with B2B Industrial Marketing? Source ) Why is that?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6%

Social Media Marketing 122

Social Media Marketing B2C Whitepaper Marketing 122

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). This year marks the 20th anniversary of Facebook.

Whitepaper 93

Whitepaper Millennials Law CMO 93

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

SEO 119

SEO User-Generated Promotion Email Marketing 119

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. The race that we are engaged in is B2B. How has it been for you?

Customer Acquisition 114

Customer Acquisition Customer Customer Marketing Marketing 114

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversational Marketing 127

Conversational Marketing Real Estate Marketing Marketers 127

Martech

MAY 9, 2024

Understanding ICP entry points The ideal customer profile (ICP) entry point occurs when your potential customer is experiencing a problem, not when engaging with your sales or marketing efforts. The workshop format for defining entry points Creating your entry point map can be an enjoyable team-building activity that yields impactful results.

Customer Journey 93

Customer Journey Management Customer Product 93

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. Instead, the ABM strategy should focus on how to move buyers closer to a sale once they are already in the pipeline.

Marketing 98

Marketing Marketers Communications Advertising 98

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Transform 119

Transform Marketing Marketers User-Generated 119

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. For proper context, and crafting the right strategies and tactics, let’s frame the challenge and the opportunity based on why and how business professionals and their organizations buy.

Customer 123

Customer Finance Marketing Marketers 123

Hubspot Marketing

APRIL 20, 2023

However, B2B lead generation is far from a simple task. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. In this post we’ll cover: What is B2B lead generation? Best B2B Lead Generation Tools 1.

Price 99

Price CRM User-Generated B2C 99

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? B2C influencer marketing often gets more attention because of its potential to yield direct sales.

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Sound right?

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. It’s not just about making a sale. Clunky interfaces and slow responses won’t cut it anymore.

Customer 98

Customer Automobile CRM B2C 98

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Don’t default to talking about the products or services your company provides or how it delivers them. Descriptive names (e.g., Microsoft).

Transform 114

Transform Branding Management Education 114

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

Customer 119

Customer Product Management Marketing 119

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Create Visual Content.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Rock Content

MAY 10, 2024

Consumers love it because it’s easy and convenient, and brands are on board with it because it allows them to close sales without also having to lure customers away from the original point of discovery. But what is social commerce, and how can brands use it to drive conversions?

Shoppers 82

Shoppers Gen Z Digital Marketing User-Generated 82

Hubspot Marketing

MARCH 19, 2024

And, what are their plans and expectations for 2024 and beyond? Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Sprout Social

JANUARY 26, 2023

How did you find it? In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. Why referral marketing is so important Referral marketing is an effective way to attract new customers and increase sales. While walking by?

Gen Z 123

Gen Z B2C Shipping Marketing 123

Martech

MAY 19, 2022

” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

Management 126

Management Market Research Price Product 126

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses.

B2C 115

B2C Market Trends Marketing Marketers 115

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It creates trust between the brand and their customers. Customer engagement is the key to effective digital marketing in the Engagement Economy.

Customer 268

Customer Thought Leadership Communications Branding 268

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Transform 111

Transform Marketing Marketers User-Generated 111

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. Here are the top predictions of how the creator economy will evolve in 2024. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high. Two years later, Shorts continues to grow.

Gen Z 112

Gen Z B2C User-Generated Branding 112

Neil Patel

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Your sales pipeline is dry. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. Support Your Sales Team.

Transform 135

Transform Price Shoppers User-Generated 135

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. But, with such distinct divides in focus, this can often lead to discrepancies in planning and execution.

Transform 128

Transform Marketing Marketers New Technology 128

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. These data points provide more detailed context to understand the buyer’s journey and create targeted campaigns more likely to produce the expected results. Reaching buyers today is difficult.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

Copywriting 56

Copywriting PR SEO Content Marketing 56

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Ambiguous ROI and direct relationship to sales.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Martech

JUNE 6, 2023

The best marketers are getting on their front foot right now, figuring out how and where to apply generative AI and all its variations. AI will advance your career if you understand where and how to apply it. 2: Create content in all formats your customers use Content creation and enhancement is the No.

Transform 101

Transform Marketing Marketers Education 101

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. How B2B buying has changed.

Direct Mail 123

Direct Mail Customer Acquisition Marketing Marketers 123

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52