Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. How to identify the right Instagram influencer for your UK brand?

Branding 100

Branding Fashion Food COS 100

Hubspot Marketing

MAY 13, 2024

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Sharpening your marketing skills. Learning about your target audience.

Promotion 89

Promotion Analytics SEO Education 89

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 103

PR Customer loyalty User-Generated Marketing 103

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. But it takes real effort to create engaging Reels. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement.

Analytics 104

Analytics Branding Promotion Marketing 104

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Buffer Marketing

APRIL 18, 2024

Everything TikTok can do, Instagram can do better — and vice versa. While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app.   5.

Affiliate Marketing 105

Affiliate Marketing Analytics Management SEO 105

Buffer Marketing

MARCH 14, 2024

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. 

Energy 108

Energy Entertainment Product Price 108

Buffer Marketing

FEBRUARY 15, 2024

Instagram Stories have completely changed how creators and brands use Instagram. Unlike Instagram Reels and Feed posts, they don’t require much effort, as there’s no curated feed or video editing to worry about. That is where Instagram Story scheduling comes in. 

Social Media Marketing 113

Social Media Marketing Analytics Place Price 113

Buffer Marketing

APRIL 25, 2024

  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. You can go to Instagram, Pinterest, YouTube, or any other social media platform to find creator recommendations. What is social media SEO? Using social SEO will drive traffic to your website.

SEO 100

SEO Gen Z Social Media Marketing Millennials 100

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. That means it’s important to understand how they work – and how they can work for you. The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

AWeber

MARCH 13, 2024

Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? The link in bio on your Instagram profile has the power to skyrocket conversions, sales, and web traffic for your business. What is an Instagram link in bio? Instagram doesn’t allow links in posts.

Real Estate 104

Real Estate CMO Promotion Marketing 104

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. Each one has its own peak time and preferences.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Buffer Marketing

APRIL 18, 2024

These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Many of these graphic design trends infiltrate the realms of business and marketing. Some influence web design, some make their way onto packaging, and others become a staple for social media branding.

Gen Z 101

Gen Z Branding Transform Food 101

Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts. Once done, understand your target audience and how the Facebook algorithm works.

User-Generated 123

User-Generated Social Media Marketing Food Entertainment 123

Hootsuite

APRIL 17, 2024

If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. For example, following magicians will probably lead to magic-themed content.

User-Generated 88

User-Generated Law Analytics Entertainment 88

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. How can you streamline the process?

Thought Leadership 102

Thought Leadership Real Estate User-Generated Food 102

Search Engine Land

FEBRUARY 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. Instagram’s Creator Marketplace can help brands find the creators best suited for their campaigns, and also help creators get discovered by brands. How it works. Why we care. Getting started.

Branding 114

Branding Advertising Advertisers Management 114

Buffer Marketing

APRIL 16, 2024

  Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products. We were able to create a cohesive visual identity that people loved to surround themselves with.    1. Our stores are baby pink and full of light and flowers.

Retail 101

Retail Entertainment Promotion Price 101

Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. Table of Contents What is a competitor analysis on YouTube? billion users. billion by 2025.

Education 84

Education Communications SEO Social Media Marketing 84

AWeber

APRIL 11, 2024

Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers for you in the guide below. You’ll find their tips and success stories below, along with 23 ways to increase your brand awareness on platforms such as Facebook, Instagram, and YouTube. What is social media brand awareness?

Non-Profit 80

Non-Profit Branding Entertainment PR 80

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. How to identify the right Instagram influencer for your UK brand?

Branding 61

Branding Fashion Food COS 61

Businesses Grow

APRIL 1, 2024

“OK, how about an audiobook?” The only content I consume is YouTube. Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. So if you’re a brand … how do you reach her? ” This story is not unusual.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 93

Fashion COS Influencer Marketing Advertising 93

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. There was a time when Instagram was all about sharing what you were up to then and there. But as social media evolved, so did this platform, and scheduling content became a thing. How to Schedule a Reel on Instagram?

Transform 84

Transform User-Generated Analytics Management 84

Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience.

Entertainment 145

Entertainment Marketing Marketers Place 145

Buffer Marketing

MARCH 26, 2024

Picture this: the perfect idea for a TikTok, Instagram Reel, or YouTube Short strikes. It’s a simple, thought-provoking quote or statement in line with the text-over-simple-clip trend on Instagram and TikTok.  How do you motivate yourself to workout?   All you need now is the background footage to go with it. 

Health 99

Health Social Media Marketing PR Energy 99

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Marketing 110

Marketing Marketers Place Influencer Marketing 110

Businesses Grow

JANUARY 8, 2024

This post covers 10 non-obvious social media trends: Marketing speed Why social media will upend search The big new platform on the horizon Why influence is everything Social listening platforms in trouble The essential role of community Social commerce Designer commerce Watermarked content Local content hubs 1. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

AWeber

FEBRUARY 20, 2024

If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things.

SEO 82

SEO Food Email Marketing User-Generated 82

Ariyh

OCTOBER 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,919 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… HelpDesk Struggling with customer support requests? 📝 Intro How often should you post on social media?

B2C 124

B2C Price Promotion eCommerce 124

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Image creation Okay, so ChatGPT can’t technically create images yet.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. So, how’s it going so far? Not much time on your hands?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. The short-form video format has quickly become a favorite of both brands and consumers. Let’s dig in.

Branding 86

Branding Fashion Food Transform 86