Hubspot Marketing

JULY 17, 2023

Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

FEBRUARY 27, 2023

Having amassed a following of almost two million active users by this January, the platform is described as an alternative to Twitter. In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Here's what she had to say.

Social Media Marketing 109

Social Media Marketing Thought Leadership Marketing Marketers 109

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. How can you streamline the process? The number one most common theme that I see?

Thought Leadership 103

Thought Leadership Real Estate User-Generated Food 103

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. What is a Twitter poll?

Branding 145

Branding Product Social Media Marketing Management 145

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. Promote Twitter Trends.

SEO 145

SEO Branding User-Generated Promotion 145

Neil Patel

AUGUST 31, 2021

How are you supposed to keep up with it all? Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Buffer Marketing

FEBRUARY 22, 2024

However, personalized DMs — when done right — can be one of the most effective ways to start conversations, build relationships, and find new customers. However, personalized DMs — when done right — can be one of the most effective ways to start conversations, build relationships, and find new customers.

PR 110

PR Management Customer Social Media Marketing 110

Search Engine Land

DECEMBER 11, 2023

In terms of trends, LinkedIn is now a more widely accepted platform in B2B ad portfolios, and companies are getting more sophisticated about how they use it. It uses AI to help find audiences for their most valuable users. Predictive audiences can potentially fill a targeting gap.

2023 Trends 116

2023 Trends Thought Leadership Advertising Advertisers 116

Orbit Media Studios

MARCH 10, 2024

How do I get maximum value from a press hit? Sandra Guy , Sunday Sitdown personality profile reporter, Chicago Sun-Times “ My editors closely watch the number of my Twitter and Facebook followers, my Klout ranking and the numbers of clicks, tweets, re-tweets, Facebook likes and LinkedIn shares each of my stories receives.

PR 106

PR SEO CMO Energy 106

Hootsuite

SEPTEMBER 25, 2023

Did your target audience love your campaign, or was it a flop? Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Now you’re looking at your performance report, wondering what the numbers actually mean.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets.

Place 116

Place Social Media Marketing Management Product 116

Hootsuite

MAY 31, 2023

Caption writing, image sourcing, responding to followers…the list goes on. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Here’s how you can get started with ChatGPT for social media marketing. Are you ready to tap into ChatGPT social media success?

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? You’ve come to the right place to find out. What are hashtag analytics? Clear data.

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Customers.ai

FEBRUARY 7, 2024

These are the folks who don’t just follow trends; they’re out there setting them. Follow their lead for a masterclass in making your mark in the advertising universe. You’ve gotta know who to listen to. That’s where our lineup of the coolest, most savvy ad pros comes into play. See Who Is On Your Site Right Now!

Transform 103

Transform eCommerce Non-Profit Advertising 103

Buffer Marketing

JULY 18, 2023

Getting 50 leads in a month, over 1,000 followers in a week, and 100,000 impressions in a month. But how do they do it? In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Management 89

Management Social Media Marketing Finance User-Generated 89

Buffer Marketing

OCTOBER 2, 2023

This update could be a game-changer for creators who find desktops more convenient for crafting their stories. Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. You can now sort your 'Following' accounts and log into multiple accounts on mobile.

User-Generated 97

User-Generated Analytics Management Advertising 97

Neil Patel

MARCH 17, 2021

With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. But how much do Twitter ads cost?

Price 118

Price Promotion Advertising Advertisers 118

Neil Patel

JULY 6, 2021

-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. Search Twitter by Sentiment.

User-Generated 145

User-Generated Place Branding Product 145

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign?

Advertising 128

Advertising Advertisers User-Generated Promotion 128

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Know who you want to reach and you can be successful in planning how you want to reach them.

Social Media Marketing 123

Social Media Marketing Promotion Advertising Advertisers 123

illumin

OCTOBER 6, 2023

From how social posts are planned and created, to the dimensions and formats of paid ads, the changes made to social media applications are necessary to follow and understand. This is where following trends becomes essential. These changes directly impact advertisers. Additionally, the behavior of users is constantly evolving.

Energy 89

Energy Advertising Advertisers Health 89

Buffer Marketing

AUGUST 31, 2023

Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. Now, she has 951 subscribers and more than 20,000 followers on Twitter.

Education 118

Education SEO Product 118

OnPassive Marketing

APRIL 15, 2023

Twitter Blue is a new subscription service offered by Twitter that provides exclusive features to its users for a monthly fee. Twitter Blue is not a replacement for the free version of Twitter. This blog will delve into Twitter Blue and Twitter checkmark and how it works.

User-Generated 105

User-Generated Advertising Advertisers Customer 105

SocialPilot

MARCH 11, 2024

However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. How is AI Changing Influencer Marketing Game AI has significantly transformed how marketers and brands used to do Influencer marketing.

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Neil Patel

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. But, Twitter isn’t a ghost town. Participating on Twitter is a lot more fruitful than you think. I regularly tweet and use my Twitter account to promote my blog posts and other content. I’m up to 378,000 followers. They Follow You.

Promotion 137

Promotion Price Influencer Marketing Place 137

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Users can like, share, comment on posts and follow other users and businesses.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Martech

APRIL 6, 2022

Twitter Professional Accounts are now available to any user who comes to Twitter to do business. Here’s how to make the switch if you think it’s worthwhile. Here’s how to make the switch if you think it’s worthwhile. How to convert. Click on … (More) > Twitter for Professionals.

Branding 107

Branding Non-Profit Finance Promotion 107

Hubspot Marketing

NOVEMBER 6, 2023

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). There is little data about how many Gen Z social media users are on Threads, but they are there and have an interest in the app.

Gen Z 97

Gen Z Branding eCommerce Social Media Marketing 97

Hubspot Marketing

MARCH 14, 2023

How can you leverage social media in your business’ favor and turn it into a force for lead generation? Factors That Boosts Social Media Lead Generation Brand Awareness Increasing your brand awareness is key to reaching your target audience. billion worldwide users , social media is a force to be reckoned with.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social media has given brands and businesses a platform to engage with their customers.

Education 130

Education Real Estate User-Generated Place 130

Search Engine Land

JANUARY 27, 2023

Beyond Google: The reality of today’s search landscape As the competition online increases, the best way to do right by our clients is to ensure we’re working to improve their visibility, not just on search engines like Google, but also on social media platforms where their target audiences are searching. Here are 12 reasons why.

Gen Z 126

Gen Z Fashion Food Entertainment 126

Marketing Insider Group

JULY 3, 2023

You’d surely appreciate any shortcuts you can find. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Don’t worry — we’re here to help you out.

Health 109

Health Place Marketing Plan Content Marketing 109

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). But the question is, if long-form posts earn more reach, how significant will that reach be? Let’s find out.

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

Hubspot Marketing

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Marketing 145

Marketing Marketers Analytics Promotion 145

Sprout Social

FEBRUARY 8, 2024

In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. It’s like preparing for a championship game.

Price 107

Price Entertainment Social Media Marketing SEO 107

Search Engine Land

OCTOBER 27, 2023

How long should a social video be? How long should a social video be? Halloween is traditionally the perfect season to anticipate unexpected shocks. But eight surprising social video trends should astound even the most unflappable digital marketers. and worldwide, behind only Google.com, per Similarweb and Semrush’s data.

Transform 117

Transform Digital Marketing User-Generated Education 117