Marketing Insider Group

MAY 27, 2024

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. What is the true value of written content in modern marketing ?

Inbound Marketing 99

Inbound Marketing User-Generated Social Media Marketing Marketing 99

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well. The following are some key examples.

Transform 72

Transform eBook Key Performance Indicator User-Generated 72

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. The caveat with LinkedIn is that its content is very much driven by the individuals on it.

Thought Leadership 113

Thought Leadership User-Generated Communications Promotion 113

Hubspot Marketing

APRIL 18, 2024

If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. Social media and AI are two of the most revolutionizing technologies of the last few decades. Let's jump into it.

Transform 119

Transform Social Media Marketing User-Generated Management 119

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? Generative AI focuses on creating original content including text, images, music, video and audio. It’s ideal for marketers to assist with content creation and ideation. But AI features are also being added to CRMs, note apps, and more.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

MAY 9, 2023

Marketers need to know how to communicate their goals effectively to AI systems. It's a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand. So as you find inspiration for your own AI prompts, feel free to try them out in HubSpot's content assistant.

Whitepaper 135

Whitepaper Transform Promotion Marketing 135

Search Engine Land

APRIL 8, 2024

And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs attention and brings in the dollars. More leads?

Content Marketing 117

Content Marketing User-Generated Customer Journey Marketing 117

Hubspot Marketing

SEPTEMBER 18, 2023

Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Post valuable content. Be consistent.

Place 110

Place Analytics Branding Marketing Strategy 110

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.

User-Generated 100

User-Generated SEO Search Marketers Branding 100

Social Media Examiner

MARCH 21, 2023

Looking for ways to save time and still maintain a strong social media presence? Wondering how to make video content repurposing part of your strategy? In this article, you’ll discover 10 ways to repurpose your videos for top social media platforms.

Marketing 98

Marketing Marketers 98

Buffer Marketing

APRIL 18, 2024

While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. Everything TikTok can do, Instagram can do better — and vice versa.   5.   5.

Affiliate Marketing 109

Affiliate Marketing Analytics Management SEO 109

Social Media Examiner

FEBRUARY 14, 2024

Do you find yourself spending a lot of time creating content deliverables for clients? Looking for a smarter way to repurpose and amplify content? In this article, you’ll discover how to 10x the content your clients already have for more awareness, engagement, and growth.

Marketing 91

Marketing Marketers 91

Buffer Marketing

MARCH 27, 2024

In our article on the best type of content to post per platform , we discovered something interesting: LinkedIn carousels get the third highest engagement after videos and images. Perhaps more interestingly, we also discovered that LinkedIn is the social media channel where we saw the smallest difference between the various media types.

Management 91

Management Social Media Marketing Content Marketing Product 91

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. Through them, we will learn how AI could change influencer marketing and what it can mean for influencers and influencer marketers.

Influencer Marketing 128

Influencer Marketing User-Generated Marketing Marketers 128

Buffer Marketing

JUNE 26, 2023

Everyone says you should repurpose your content these days. And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? If you haven’t given repurposing content a try yet, you really should. Work smarter, not harder.

Energy 106

Energy Analytics Social Media Marketing Branding 106

Search Engine Land

MARCH 5, 2024

” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper posts – two effective content formats that, done well, can earn prominent positions in search results pages and drive traffic. The contributing content is typically on a fixed theme or topic.

SEO 98

SEO User-Generated Price Product 98

Hootsuite

JANUARY 10, 2024

Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. AI marketing tools for social media 1.

Price 100

Price User-Generated Copywriting Marketing 100

Buffer Marketing

SEPTEMBER 25, 2023

Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production.

Transform 121

Transform User-Generated Social Media Marketing Analytics 121

Buffer Marketing

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired. of its US user base to be exact.

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. Content is still king.

Thought Leadership 108

Thought Leadership Copywriting Inbound Marketing SEO 108

Buffer Marketing

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Gen Z 117

Gen Z User-Generated Energy Branding 117

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1. Content that represents brand values.

Gen Z 137

Gen Z Education Social Media Marketing User-Generated 137

Buffer Marketing

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. It’s why every social media app has text, photo, and video formats with varying levels of focus. This is the gap that zero-click content fills. 

Transform 128

Transform Finance Copywriting Shoppers 128

Buffer Marketing

APRIL 9, 2024

Buffer Use AI to brainstorm, write, and repurpose social media posts. One of the best ways to ensure you grow your following on any social media platform is to post consistently (the algorithms love it). The assistant is social media smart. These are the ones I keep coming back to. 

Product 109

Product Price User-Generated Social Media Marketing 109

Buffer Marketing

OCTOBER 31, 2023

It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to their content creation and planning.

Analytics 114

Analytics Management Product Social Media Marketing 114

Buffer Marketing

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. That’s the old playbook.

User-Generated 114

User-Generated Food Promotion Advertising 114

Hubspot Marketing

OCTOBER 31, 2023

If it’s their first day, they won’t know exactly how to get the job done. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs.

User-Generated 123

User-Generated Education Market Research Customer 123

Buffer Marketing

DECEMBER 5, 2023

I was always surprised at how different yet familiar the sandwich tasted. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.

eBook 52

eBook Influencer Marketing Promotion Whitepaper 52

Search Engine Land

MARCH 13, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am trained with Search Engine Land content.

Real Estate 105

Real Estate SEO User-Generated Promotion 105

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. We’re all learning as we go, but here are a few examples of how AI can help you work smarter, not harder.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How do they expect us to sound?

Copywriting 121

Copywriting Transform Thought Leadership Customer Journey 121

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Rock Content

MAY 24, 2024

Instagram is a fun, visually exciting social media network where you can uniquely express yourself and build a community. Yet, a common dilemma involves deciding how to grow your Instagram followers organically. Yet, a common dilemma involves deciding how to grow your Instagram followers organically.

User-Generated 52

User-Generated PR Entertainment Social Media Marketing 52

Hootsuite

NOVEMBER 28, 2023

Finding ways to drive traffic through social media has always been an uphill battle for marketers. Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post. Below, we’ll explain the benefits of zero-click content.

User-Generated 97

User-Generated Social Media Marketing Branding Content Marketing 97

Buffer Marketing

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

User-Generated 93

User-Generated Social Media Marketing Energy Marketing Strategy 93

Buffer Marketing

MARCH 26, 2024

I can’t tell you how many great ideas I’ve binned because I don’t have the footage I need to make it work. That is, until Buffer’s Social Media Manager, Mitra Mehvar , put me on to the idea of creating my own stock footage for my social media accounts.  That’s enough.

Health 103

Health Social Media Marketing PR Energy 103

AWeber

AUGUST 17, 2023

As a content creator, you don’t just write for one channel, most likely you write for multiple channels - like a blog, newsletter, social media. Then when you do have an idea, it may take you a few hours to write one piece of content. That’s where repurposing content comes into play.

Copywriting 65

Copywriting Email Marketing Education Marketing Plan 65